Recruiting and retaining talented staff is key to business success, but executive boards often fail to engage in talent management discussions and view it as a short-term cost rather than long-term investment. Human resource functions can help by providing clear workforce data to boards, but first must overcome perceptions that talent issues are not a priority. Executives need to recognize that developing employees is critical to business growth and competitiveness.
1. The millennial generation
have their sights on the top jobs
NOW IS THE TIME TO BACK
TALENT IN UK BUSINESSES
MARCH OF THE
MILLENNIALS
DATA CAN IMPROVE
YOUR STAFFING
IT TAKES ALL SORTS
TO MAKE A TEAM
Diversity at work is a strength
when it is managed wellRecruiting and retaining talented staff is the key to business success
Companies are turning to
data analytics for HR insights
03 04 08 15
10 / 03 / 2016INDEPENDENT PUBLICATION BY #0365raconteur.net
TALENT MANAGEMENT
4. CASE STUDY: PwC
PwC, the largest professional
services firm in the world and
one of the big four auditors,
employs some 20,000 people
in the UK of whom 66 per cent
are millennials.
“We know that our millennials
want to be invested in, and
their development needs to be
relevant and personalised for
them,” says Louise Brownhill,
PwC’s chief learning officer.
“There is a big increase in
gamification and mobile
learning, and we know our
millennial population want to
learn on the go.”
As a result, PwC has
developed an online game,
to be launched in April, for
its employees to be able
to experiment with their
leadership style and approach
within a simulated environment.
“We’ve developed project
management simulation to
allow our learners to be project
management leaders and the
simulation provides feedback
relevant to the learner,” says
Ms Brownhill.
PwC is investing in leadership
capability at an early point in
the millennial’s career as this
reflects the complexity and
pace of change that people will
have to deal with at all levels of
the organisation.
Ms Brownhill adds: “The
technical skills within
professional services are
critical, but we’re also
focusing on softer skills such
as leadership.”
This year, the firm developed
an 18-month leadership
programme for its newly
promoted staff to provide
them with a strong foundation
in leadership skills and help
millennials pro-actively plan
their careers.
“Part of the emphasis is on
our people building broader
networks and also focusing
on developing their own
resilience, which is increasingly
an issue because of the
complex world we live in,” Ms
Brownhill concludes.
Share this article online via
raconteur.net
I
f you look at the profile of sen-
ior leadership in publicly listed
companies, the picture is pre-
dominantly of men in their 50s
and 60s, a generation defined as
baby boomers.
The NormanBroadbent2014Board
Review of 1,700 quoted companies
found that chairman and non-ex-
ecutive directors tend to be in their
60s. However, in ten to fifteen years’
time, many of the top positions will
be occupied by
millennials, those
born between the
early-80s to ear-
ly-2000s. In fact,
in some tech and
startup businesses,
millennials such as
Facebook’s Mark
Zuckerberg already
occupy leadership
positions.
The dominance of
the old-school chief
executive is on the
wane, predicts Jon-
athan Hime, group
managing partner
at leadership ad-
visory firm Marlin Hawk. “Board-
rooms will look very different in five
years’ time as the millennials rise
through the ranks and challenge
the management culture in many
organisations,” he says.
Why does the march of the millen-
nials matter? Deloitte estimate mil-
lennials will comprise 75 per cent of
the global workforce by 2025, so it’s
critical firms get to grips with the
talent management of this genera-
tional cohort. In the UK, millenni-
als currently form 35 per cent of the
UK workforce and this figure can
only increase.
Organisations ignore the develop-
ment of millennials in their work-
place at their peril, warns Dimple
Agarwal, a partner at Deloitte. “In
most global companies, 40 to 50
per cent of their workforce are mil-
lennials. If you’re not taking care of
a big chunk of your workforce now,
then you’re already behind your
competitors,” she says.
“It’s a big cultural shift as people in
the top positions in large, consumer
businesses are not millennials, but
if you look at the technology and
startup sector, then millennials are
already in leadership positions.”
The 2016 Deloitte Millennial Sur-
vey of 7,700 millennials in full-time
employment and drawn from 29
countries found that nearly two-
thirds of millennials say their lead-
ership skills are not being fully de-
veloped. This was despite the fact
that millennials believed business
placed the highest value on lead-
March of the mil lennials seems unstoppable
They are already in charge of successful tech and startup busi nesses, but the millennial generation have their sights on other top corporate jobs
NEW LEADERS
KAREN HIGGINBOTTOM
Mark Zuckerberg,
the 32-year-old
chief executive of
Facebook, is one
of the most well-
known millennial
business leaders
ership as a skill in a 2015 Deloitte
survey. “There is a big gap in expec-
tations with millennials believing
that organisations are not investing
enough in them,” says Ms Agarwal.
A lot of organisations will spend
large sums of money on leadership
development, but it’s usually target-
ed at the top two to three layers of
the organisation. She says: “Organ-
isations aren’t investing across the
whole workforce, which is why they
need to redirect their investment.”
The 2016 Deloitte survey also re-
veals that the millennial generation
aren’t particularly loyal to their em-
ployer as two in
three millennials
expect to leave their
organisation by
2020. This presents
a big talent man-
agement challenge
for organisations
striving to retain
a large segment of
their workforce.
M i l l e n n i a l s
change jobs more
frequently than
previous gener-
ations, says Sue
Honoré, associate
research consult-
ant at Ashridge Ex-
ecutive Education. “Therefore, they
are constantly seeking interesting
and challenging work, and have less
patience for drudgery. They value
coaching and mentoring highly,
and expect those more experienced
people around them to provide that
freely,” says Dr Honoré.
But what type of development do
millennials crave in the workplace,
particularly for leadership roles?
Ms Agarwal says: “There may be
parts of the organisation that are
not convinced they have the expe-
rience, but it’s about taking risks.
It’s about creating opportunities to
give them leadership roles early on
and skills, such as how to manage
senior stakeholders and how to de-
velop your ability to envisage where
the business is going.”
This generation is nomadic, and
open to working and living abroad,
says Mr Hime. “They want expo-
sure to new cultures and geogra-
phies. This will be a leader who
wants to be truly cross-cultural and
embed themselves into a different
environment, so their style is much
more global,” he says.
Another factor that distinguishes
millennials from other generations
is their preference for technology,
says Ksenia Zheltoukhova, research
adviser for the Chartered Institute
of Personnel and Development.
Leadership
development needs
to change not just due
to the expectations
of the millennial
generation, but as a
result of the volatile
economic conditions
in which businesses
operate
TALENT MANAGEMENT raconteur.net04 RACONTEUR RACONTEUR raconteur.net 05TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016
Getty
“They want to access information
quickly and want more real-time
feedback, so organisations need to
develop learning on the job rather
than going on a course,” she says.
The development of millennials
needs to resonate with them and
not just be linked to financial per-
formance, Omid Aschari, profes-
sor of strategic management at the
Institute of Management, Univer-
sity of St Gallen, in Switzerland,
observes. “They don’t buy into the
fairy tale that as long as the balance
sheet is fine, direct and indirect
stakeholders benefit as well,” he
says. “Millennials are more sensi-
tive to the way the organisations
assume responsibility beyond its
own wellbeing. They want to see
the wider impact on society and the
wider environment.”
However, it’s important not to
push away other generations by
catering solely to the needs of your
millennial workforce, warns Nico-
la McQueen, managing director of
Capita Resourcing. “One size does
not fit all,” she says. “While they
may require a different approach,
it’s important not to alienate other
generations in the business and in-
stead use millennials as agents for
change in the leadership develop-
ment process. Talent identification
programmes should be mapped
across all generations in the busi-
ness in order to be effective.”
Leadership development needs to
change not just due to the expecta-
tions of the millennial generation,
but as a result of the volatile eco-
nomic conditions in which busi-
nesses operate, says Dr Bernd Vogel,
associate professor of leadership
and organisational behaviour at
Henley Business School. “It’s about
more stretch assignments and on-
the-job learning especially if you
have a business environment that
is ambiguous and volatile,” he says.
The rapid pace of change in the
business world will mean that mil-
lennial leaders, in fact any business
leader, will have to be adaptable
and inclusive, argues Ms Agarwal.
“One of the crucial leadership qual-
ities needed by future leaders will
be the ability to embrace different
cultures and diversity of thinking,
and the ability to change.”
The millennial generation is all
about “mindful” leadership with a
focus on values, conduct and peo-
ple, says Mr Hime. “They thrive
on building and motivating teams.
They want to develop themselves
and their colleagues. They are con-
structive agitators, with a remark-
able ability to achieve goals in a
shifting environment.”
Ms Zheltoukhova believes that
millennial leaders will be interest-
ed in a wide range of outcomes from
leadership, not purely financial.
“Millennials are much more inclu-
sive in their approach and they’re
not just thinking about the bot-
tom-line outcomes, but the social
outcomes as well,” she says.
This preference for ethical leader-
ship is reflected in the 2016 Deloitte
Millennial Survey which found that
87 per cent of millennials believe
that the success of a business should
be measured in terms of more than
just its financial performance.
Millennial leaders will be highly
networked and far more entrepre-
neurial, Dr Honoré predicts. “They
will look for personal value in any
role and probably switch loyalties
quickly if they feel they are not
gaining from their work,” she says.
“They may be less skilled at face-to-
face people skills and the commu-
nication of tough messages, which
may impact their effectiveness as
leaders. However, the best of this
generation will be very successful
and exploit the skills they have de-
veloped in their lives, and pick up
those they may have missed out on
compared to previous generations.”
One of the challenges facing mil-
lennial leaders is that there will
be multiple generations in a work-
place, Ms Agarwal points out. She
says: “Leaders will have to be ad-
aptable and inclusive as they will
have to deal with four generations
in the workplace. A lot of older
workers are rejoining the work-
force, and organisations need to
think about multiple ways of de-
livering learning and development
as it’s not just about developing the
millennial generation.”
Mr Hime believes that the emer-
gence of millennial leaders will
challenge organisations’ talent
management practices. “Organ-
isations will need to adapt to the
emergence of these millennial lead-
ers otherwise they will struggle to
pass on the baton,” he says. “Some
boards already look and feel com-
pletely renewed. Others have recog-
nised the need for change and are
taking action. The ego-obsessed,
hierarchical boards of old are sim-
ply not suited to the post-recession
culture of businesses today.”
HOW MUCH CONTROL MILLENNIALS FEEL
THEY HAVE OVER THEIR CAREER PATH
Source: Deloitte 2016
Don’t know
2%
It is totally
controlled
by others or
events outside
my control
3%
It is mainly
influenced by
others or events
outside my control
18%
I have a large degree
of control, but not
complete control
48%
I have
total
control
29%
HOW SUPPORTING LEADERSHIP AMBITIONS BUILDS
LOYALTY AMONG MILLENNIALS
Source: Deloitte 2016
There is a lot of
support for those
wishing to take on
leadership roles
My leadership
skills are not
being fully
developed
Younger employees
are actively
encouraged to aim
for leadership roles
I feel that I’m
being overlooked
for potential
leadership
positions
68%
Those planning to stay for more than five years
Those planning to leave within two years
52%
54%
71%
68%
52%
42%
57%
5. CASE STUDY: PwC
PwC, the largest professional
services firm in the world and
one of the big four auditors,
employs some 20,000 people
in the UK of whom 66 per cent
are millennials.
“We know that our millennials
want to be invested in, and
their development needs to be
relevant and personalised for
them,” says Louise Brownhill,
PwC’s chief learning officer.
“There is a big increase in
gamification and mobile
learning, and we know our
millennial population want to
learn on the go.”
As a result, PwC has
developed an online game,
to be launched in April, for
its employees to be able
to experiment with their
leadership style and approach
within a simulated environment.
“We’ve developed project
management simulation to
allow our learners to be project
management leaders and the
simulation provides feedback
relevant to the learner,” says
Ms Brownhill.
PwC is investing in leadership
capability at an early point in
the millennial’s career as this
reflects the complexity and
pace of change that people will
have to deal with at all levels of
the organisation.
Ms Brownhill adds: “The
technical skills within
professional services are
critical, but we’re also
focusing on softer skills such
as leadership.”
This year, the firm developed
an 18-month leadership
programme for its newly
promoted staff to provide
them with a strong foundation
in leadership skills and help
millennials pro-actively plan
their careers.
“Part of the emphasis is on
our people building broader
networks and also focusing
on developing their own
resilience, which is increasingly
an issue because of the
complex world we live in,” Ms
Brownhill concludes.
Share this article online via
raconteur.net
I
f you look at the profile of sen-
ior leadership in publicly listed
companies, the picture is pre-
dominantly of men in their 50s
and 60s, a generation defined as
baby boomers.
The NormanBroadbent2014Board
Review of 1,700 quoted companies
found that chairman and non-ex-
ecutive directors tend to be in their
60s. However, in ten to fifteen years’
time, many of the top positions will
be occupied by
millennials, those
born between the
early-80s to ear-
ly-2000s. In fact,
in some tech and
startup businesses,
millennials such as
Facebook’s Mark
Zuckerberg already
occupy leadership
positions.
The dominance of
the old-school chief
executive is on the
wane, predicts Jon-
athan Hime, group
managing partner
at leadership ad-
visory firm Marlin Hawk. “Board-
rooms will look very different in five
years’ time as the millennials rise
through the ranks and challenge
the management culture in many
organisations,” he says.
Why does the march of the millen-
nials matter? Deloitte estimate mil-
lennials will comprise 75 per cent of
the global workforce by 2025, so it’s
critical firms get to grips with the
talent management of this genera-
tional cohort. In the UK, millenni-
als currently form 35 per cent of the
UK workforce and this figure can
only increase.
Organisations ignore the develop-
ment of millennials in their work-
place at their peril, warns Dimple
Agarwal, a partner at Deloitte. “In
most global companies, 40 to 50
per cent of their workforce are mil-
lennials. If you’re not taking care of
a big chunk of your workforce now,
then you’re already behind your
competitors,” she says.
“It’s a big cultural shift as people in
the top positions in large, consumer
businesses are not millennials, but
if you look at the technology and
startup sector, then millennials are
already in leadership positions.”
The 2016 Deloitte Millennial Sur-
vey of 7,700 millennials in full-time
employment and drawn from 29
countries found that nearly two-
thirds of millennials say their lead-
ership skills are not being fully de-
veloped. This was despite the fact
that millennials believed business
placed the highest value on lead-
March of the mil lennials seems unstoppable
They are already in charge of successful tech and startup busi nesses, but the millennial generation have their sights on other top corporate jobs
NEW LEADERS
KAREN HIGGINBOTTOM
Mark Zuckerberg,
the 32-year-old
chief executive of
Facebook, is one
of the most well-
known millennial
business leaders
ership as a skill in a 2015 Deloitte
survey. “There is a big gap in expec-
tations with millennials believing
that organisations are not investing
enough in them,” says Ms Agarwal.
A lot of organisations will spend
large sums of money on leadership
development, but it’s usually target-
ed at the top two to three layers of
the organisation. She says: “Organ-
isations aren’t investing across the
whole workforce, which is why they
need to redirect their investment.”
The 2016 Deloitte survey also re-
veals that the millennial generation
aren’t particularly loyal to their em-
ployer as two in
three millennials
expect to leave their
organisation by
2020. This presents
a big talent man-
agement challenge
for organisations
striving to retain
a large segment of
their workforce.
M i l l e n n i a l s
change jobs more
frequently than
previous gener-
ations, says Sue
Honoré, associate
research consult-
ant at Ashridge Ex-
ecutive Education. “Therefore, they
are constantly seeking interesting
and challenging work, and have less
patience for drudgery. They value
coaching and mentoring highly,
and expect those more experienced
people around them to provide that
freely,” says Dr Honoré.
But what type of development do
millennials crave in the workplace,
particularly for leadership roles?
Ms Agarwal says: “There may be
parts of the organisation that are
not convinced they have the expe-
rience, but it’s about taking risks.
It’s about creating opportunities to
give them leadership roles early on
and skills, such as how to manage
senior stakeholders and how to de-
velop your ability to envisage where
the business is going.”
This generation is nomadic, and
open to working and living abroad,
says Mr Hime. “They want expo-
sure to new cultures and geogra-
phies. This will be a leader who
wants to be truly cross-cultural and
embed themselves into a different
environment, so their style is much
more global,” he says.
Another factor that distinguishes
millennials from other generations
is their preference for technology,
says Ksenia Zheltoukhova, research
adviser for the Chartered Institute
of Personnel and Development.
Leadership
development needs
to change not just due
to the expectations
of the millennial
generation, but as a
result of the volatile
economic conditions
in which businesses
operate
TALENT MANAGEMENT raconteur.net04 RACONTEUR RACONTEUR raconteur.net 05TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016
Getty
“They want to access information
quickly and want more real-time
feedback, so organisations need to
develop learning on the job rather
than going on a course,” she says.
The development of millennials
needs to resonate with them and
not just be linked to financial per-
formance, Omid Aschari, profes-
sor of strategic management at the
Institute of Management, Univer-
sity of St Gallen, in Switzerland,
observes. “They don’t buy into the
fairy tale that as long as the balance
sheet is fine, direct and indirect
stakeholders benefit as well,” he
says. “Millennials are more sensi-
tive to the way the organisations
assume responsibility beyond its
own wellbeing. They want to see
the wider impact on society and the
wider environment.”
However, it’s important not to
push away other generations by
catering solely to the needs of your
millennial workforce, warns Nico-
la McQueen, managing director of
Capita Resourcing. “One size does
not fit all,” she says. “While they
may require a different approach,
it’s important not to alienate other
generations in the business and in-
stead use millennials as agents for
change in the leadership develop-
ment process. Talent identification
programmes should be mapped
across all generations in the busi-
ness in order to be effective.”
Leadership development needs to
change not just due to the expecta-
tions of the millennial generation,
but as a result of the volatile eco-
nomic conditions in which busi-
nesses operate, says Dr Bernd Vogel,
associate professor of leadership
and organisational behaviour at
Henley Business School. “It’s about
more stretch assignments and on-
the-job learning especially if you
have a business environment that
is ambiguous and volatile,” he says.
The rapid pace of change in the
business world will mean that mil-
lennial leaders, in fact any business
leader, will have to be adaptable
and inclusive, argues Ms Agarwal.
“One of the crucial leadership qual-
ities needed by future leaders will
be the ability to embrace different
cultures and diversity of thinking,
and the ability to change.”
The millennial generation is all
about “mindful” leadership with a
focus on values, conduct and peo-
ple, says Mr Hime. “They thrive
on building and motivating teams.
They want to develop themselves
and their colleagues. They are con-
structive agitators, with a remark-
able ability to achieve goals in a
shifting environment.”
Ms Zheltoukhova believes that
millennial leaders will be interest-
ed in a wide range of outcomes from
leadership, not purely financial.
“Millennials are much more inclu-
sive in their approach and they’re
not just thinking about the bot-
tom-line outcomes, but the social
outcomes as well,” she says.
This preference for ethical leader-
ship is reflected in the 2016 Deloitte
Millennial Survey which found that
87 per cent of millennials believe
that the success of a business should
be measured in terms of more than
just its financial performance.
Millennial leaders will be highly
networked and far more entrepre-
neurial, Dr Honoré predicts. “They
will look for personal value in any
role and probably switch loyalties
quickly if they feel they are not
gaining from their work,” she says.
“They may be less skilled at face-to-
face people skills and the commu-
nication of tough messages, which
may impact their effectiveness as
leaders. However, the best of this
generation will be very successful
and exploit the skills they have de-
veloped in their lives, and pick up
those they may have missed out on
compared to previous generations.”
One of the challenges facing mil-
lennial leaders is that there will
be multiple generations in a work-
place, Ms Agarwal points out. She
says: “Leaders will have to be ad-
aptable and inclusive as they will
have to deal with four generations
in the workplace. A lot of older
workers are rejoining the work-
force, and organisations need to
think about multiple ways of de-
livering learning and development
as it’s not just about developing the
millennial generation.”
Mr Hime believes that the emer-
gence of millennial leaders will
challenge organisations’ talent
management practices. “Organ-
isations will need to adapt to the
emergence of these millennial lead-
ers otherwise they will struggle to
pass on the baton,” he says. “Some
boards already look and feel com-
pletely renewed. Others have recog-
nised the need for change and are
taking action. The ego-obsessed,
hierarchical boards of old are sim-
ply not suited to the post-recession
culture of businesses today.”
HOW MUCH CONTROL MILLENNIALS FEEL
THEY HAVE OVER THEIR CAREER PATH
Source: Deloitte 2016
Don’t know
2%
It is totally
controlled
by others or
events outside
my control
3%
It is mainly
influenced by
others or events
outside my control
18%
I have a large degree
of control, but not
complete control
48%
I have
total
control
29%
HOW SUPPORTING LEADERSHIP AMBITIONS BUILDS
LOYALTY AMONG MILLENNIALS
Source: Deloitte 2016
There is a lot of
support for those
wishing to take on
leadership roles
My leadership
skills are not
being fully
developed
Younger employees
are actively
encouraged to aim
for leadership roles
I feel that I’m
being overlooked
for potential
leadership
positions
68%
Those planning to stay for more than five years
Those planning to leave within two years
52%
54%
71%
68%
52%
42%
57%
6. I
f there’s one thing employers
fear most about an improving
economy it’s the very real spec-
tre of employees recognising
this too and deciding to up-sticks
and look for pastures new.
According to the Bank of England,
wages grew by just under 2 per cent
in 2015 and recent research by CV
Library, the UK’s largest online job-
site, revealed what many bosses
have already felt that thanks to a
surge of new vacancies – up 15.8 per
cent compared to the same time a
year ago – staff are looking to quit in
growing numbers.
Employees are downloading
around 220 applications every sec-
ond, says CV Library, and it predicts
seven million will be actively seeking
new job opportunities this year.
According to workplace experts,
the driver for employees think-
ing the grass is greener can be ex-
plained by one word – engagement
or rather the lack of it staff feel to-
wards their companies.
Engagement is often described as
people’s willingness to go the extra
mile, but just 16 per cent of UK em-
ployees say they are willing to put
in extra effort at work, the lowest
it’s been for four years, according to
CEB’s December 2015 Global Talent
Monitor. Employees feel demotivat-
ed, with the psychological contract
between employer and employee hit-
ting new lows.
Boosting engagement has been the
Holy Grail for some time, but human
resources experts will also be the
first to admit it’s an elusive thing to
pin down. So much so that some now
actively dislike the word entirely.
“So-called motivational away-days,
chocolates left on desks – it’s all
COMMERCIAL FEATURE
How to engage and
retain your top staff
Losing staff is a costly business, but there are ways of
winning loyalty through engaging employees who then
give their best
branded under the banner of staff
engagement and motivation,” says
Mike Greatwood, former HR direc-
tor at Computacenter, now chief
executive of the Dream Manager
Programme. “The problem is staff
see these as unauthentic behaviours
that are in the organisations’ inter-
est, not the employees’.”
So convinced was he that there
must be something better that
he flew to America after reading
New York Times bestselling author
Matthew Kelly’s Dream Manag-
er book and is now launching the
book’s methodology in the UK
under the Dream Manager Pro-
gramme banner.
CHURN
PETER CRUSH
“The basic philosophy is that true
motivation and engagement is creat-
ed when firms put their people – not
the company – first,” he says. “Em-
ployers need to give staff the tools to
be better versions of themselves and,
crucially, this doesn’t just have to be
in their professional development; it
can be in their personal lives too.
“Firms using the methodology –
and several FTSE clients already are
– help staff rediscover their dreams
and then help them achieve the
dreams. It’s proven that those who
feel more positive about their future
are 50 per cent more likely to be hap-
pier with their ‘now’. This is the mo-
tivation employers need to tap into.”
Bosses might baulk at involving
themselves with their employees’
“outside”lives,butmoreandmorethe
notion is catching on that motivation
and engagement is as much about
how people can manage themselves
outside, as much as inside, work.
“Three months ago we invested
£100,000 building a free on-site,
24-hour gym,” says Charlie Mullins,
boss of Pimlico Plumbers. “I think
it’s been the biggest boost to staff
engagement for years. It’s not some-
thing to try and get staff to work
harder, it’s just for them. As a result
we know it’s valued.
“Staff come in on their days off just
because they want to work out and
people say they’ve cancelled their
existing gym membership, so they
also have more money in their back
pockets too.”
By having this staff-matter-first
approach, Mr Mullins says addition-
al perks, such as monthly best em-
ployee awards, rewarded with a £200
Langham Hotel voucher, can be the
icing on the cake, rather than the be-
all and end-all. Plumbing is one of
the most highly sought-after trades,
but Mr Mullins says he no longer wor-
ries about retention and argues that
the beauty of this approach is firms
can do whatever works best for them.
For some firms it’s providing fi-
nancial education to staff. Accord-
ing to research by the Social Market
Foundation, one in eight workers
worry so much about their finances,
it stops them concentrating at work,
while for others, it’s helping their
physical wellbeing.
At Danone UK, for example, in 2013
the company decided to put health
at the centre of how it could help cre-
ate an environment where staff felt
valued, to bring its external “health
through food” brand internally to
staff. Part of this has included paying
for an annual health MOT.
“The checks are wide-ranging and
include areas that aren’t covered as
standard by the NHS,” explains John
Mayor, Danone’s head of UK rewards.
“They include atrial fibrillation or AF
and peripheral artery disease screen-
ing, which we feel is especially im-
portant as an estimated 20 per cent
of AF cases go undiagnosed.”
Little can be more engaging for
staff than their employer uncovering
potential health problems early, and
already Danone has identified work-
ers with potential coeliac disease
and diabetes. A surprise finding was
vitamin D deficiencies in staff, so vi-
tamin D sprays and supplements are
available to all, and a walking club
has been set up.
For those who feel motivation still
comes from giving professional de-
velopment too, at cinema chain ODE-
ON & UCI, having a holistic approach
is how Kathryn Pritchard sees the
perfect relationship being struck.
“We feel work is a partnership –
about setting out a two-way relation-
ship,” she says of the new initiative
ODEON has developed that recog-
nises seven phases in an employees’
career. “We know we won’t hold on to
everyone, but it doesn’t change the
fact we want to give people skills for
life, such as confidence to our young-
er staff. All managers are training in
giving ‘be better’ feedback, so staff
are encouraged to do more of what
they’re brilliant at.
“In return, we’ve set out clear ca-
reer paths for those who want that
and provide flexible working to help
people manage their outside lives.
The more people feel good about
themselves, the more they feel good
about work. When everyone is clear
about expectations from both sides,
and our values are lived by execu-
tives, people’s best self follows. We
don’t say to staff ‘you fit into our
world’; we make work a partnership
and by doing so feel we create a sweet
spot where everyone is happy.”
Share this article online via
raconteur.net
IMAGE
London offices
of Google,
which provides
numerous em-
ployee benefits,
including on-site
medical care and
free legal advice
Getty
True motivation
and engagement is
created when firms
put their people – not
the company – first
TALENT MANAGEMENT raconteur.net06 RACONTEUR RACONTEUR raconteur.net 07TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016
EMPLOYEE LOYALTY AND EFFORT
GLOBAL LABOUR MARKET SURVEY OF CURRENT EMPLOYMENT
Source: CEB 2015
Intent to stay Willingness to go above and beyond
2009 2010 2011 2012 2013 2014 2015
40%
10%
25%
35.1%
17.5%
39%
16%
of UK workers reported
a strong intent to stay
with their current
employers
were prepared to go
above and beyond to
help their colleagues
and volunteer for addi-
tional workloads
RACONTEUR raconteur.net 2XXXXxx xx xxxx
COMMERCIAL FEATURE
DEVELOP TALENT TO SCORE BUSINESS GOALS
Neil Davidson, vice president of enterprise at Deltek, explains how organisations that align their talent plans and business
operation can thrive
W
hen you hear the words
“people are our greatest
assets”it’sbecausenowadays
they really are. Thankfully, in today’s
competitive landscape, business
leaders increasingly understand that
organisational success has less to
do with the things they make and
much more to do with the people
they have, and the strength of the
relationships they are able to develop
with clients. In no industry is this
more pronounced than professional
services where people and expertise
are the values on offer.
But talent management – the
process for making sure these well-
meant words are actually day-to-
day reality – is so much more than
simply recruiting the right people,
retaining them, and giving them the
skills and experience to succeed.
These elements are critical, but we
believe it’s how this is ingrained
within all corners of the business
that really matters.
Talent management can’t just
live as a concept within the human
resources department; it needs to
be fully aligned to the operations
and day-to-day service delivery
in order for a firm and its people
to prosper. For talent to truly feel
engaged and listened to, there
needs to be two-way conversations
about what they want, where
they’re deployed and how they can
go to the next level. Not only must
these conversations happen, they
must be founded on data and so
ingrained into a company’s culture
it should no longer be something
only HR does.
So why doesn’t this always happen?
Talent management programmes
can sometimes be knee-jerk.
Programmes can be introduced
because firms identify, say, a
retention problem and think that a
talent initiative will remedy it without
fully appreciating how to unite it
within their culture and operations.
But a notional idea that talent
must be the focus is only half the
answer. Think about this: has the
business really looked at why staff
might be leaving? Maybe they’re
simply not recruiting the right
people. Maybe line managers are
not diverting the right people into
the right roles. Maybe there are
too few or too many badly timed
conversations about upcoming
opportunities within the project
pipeline. Maybe highly skilled
people are being assigned to low-
skilled projects. Maybe people
don’t know where and what they
will be working on one day to
the next.
It’s only when all parts of the
organisation start asking these sorts
of questions that silo mentalities
are finally broken down.
The antidote to this is talent
management that takes the holistic
view; talent management that is
data-led and where the activities
of people can be linked so they
are bound up with the operational
strategy of the business.
To apply a sporting analogy, think
of this approach of using data to
align operational and people goals
as applying Opta Stats to your firm.
But it is not about the metres run,
number of assists or goals scored;
it’s about projects completed,
margins achieved, utilisation
and client retention rates. Think
about what this intelligence can
mean to the individual, team
and organisation in terms of
performance and development.
Withmarginsunderpressure,clients
demanding more and competitors
ready to pounce, the professional
services industry needs to stay at
the forefront of this transformation.
Research from IDC shows that firms
without a human capital management
or talent programme see a dramatic
decline in staff utilisation, project win-
rates and revenues.
This reinforces that operational
goals can’t be achieved without
investment in your people and their
development. To achieve this, talent
needs to be championed right from
the very top.
Evidence shows most employees
want a say in how they can satisfy
themselves as individuals, as well as
the needs of the organisation. It’s
often assumed talent is peripatetic,
always ready to up sticks and leave,
but actually employees mainly want
to feel engaged. Staff today expect
more dialogue about how their careers
are going; they need to be given this
reassurance. The once-a-year appraisal
will soon be a thing of the past and
already firms like Deloitte, and indeed
Deltek, are dropping it in favour of
more regular feedback discussions.
There’s no reason staff have to
leave if organisations can align
the wants and needs of both staff
and the business. Employees and
line managers simply need to be
open with each other. When they
are, we find both parties tend to
feel part of, and take ownership of,
their own trajectories.
Sowhataretheremainingbarriers?
It’s often said the way businesses
have to organise themselves means
true collaboration is difficult. But we
disagree. Business structure is not a
constraint in itself. Managers simply
need to be able to uncover the right
insights. When stakeholders receive
the insight they need, they can act
and make critical decisions.
Talent management is much less
about organisational complexity,
and much more about measuring
key performance indicators, and
then putting these into the context
of your recruitment, retention and
career development strategies.
It’s clear talent is very much the
issue of our time. While finding
talent may not be any more
important than it ever was, what
is different is there is a shortage
of good talent. What firms need
to realise is that this good talent
is often already within their ranks;
it just needs to be developed to
align to the future of the business
and client needs. People want
purpose from their work; they want
to know that what they are doing is
Talent management is much less
about organisational complexity, and
much more about measuring key
performance indicators, and then
putting these into the context of your
recruitment, retention and career
development strategies
Talent management
can’t just live as a
concept within the
human resources
department; it needs to
be fully aligned to the
operations and day-to-
day service delivery in
order for a firm and its
people to prosper adding value to their organisation.
And they also want to know that in
doing so they are meeting their own
personal needs for advancement
and skills development.
When organisations have strong
alignment between their talent plans
and their business operations, then
they really do have the foundation to
be best in class. A recent IDC survey
found hiring and retaining talent
was firms’ second-biggest priority
at the moment. Yet, at the same
time, IDC also found 60 per cent of
organisations didn’t yet have a talent
management system. Organisations
cannot have a coherent talent
strategy without the systems and
culture to facilitate it.
And remember, systems aren’t
just about IT. They help bring
fact to the sometimes awkward
conversations that managers need
to have about talent. When people
are mentally on board, you’ll soon
see they’re physically on board too.
For more infomation visit
www.deltek.co.uk
7. I
f there’s one thing employers
fear most about an improving
economy it’s the very real spec-
tre of employees recognising
this too and deciding to up-sticks
and look for pastures new.
According to the Bank of England,
wages grew by just under 2 per cent
in 2015 and recent research by CV
Library, the UK’s largest online job-
site, revealed what many bosses
have already felt that thanks to a
surge of new vacancies – up 15.8 per
cent compared to the same time a
year ago – staff are looking to quit in
growing numbers.
Employees are downloading
around 220 applications every sec-
ond, says CV Library, and it predicts
seven million will be actively seeking
new job opportunities this year.
According to workplace experts,
the driver for employees think-
ing the grass is greener can be ex-
plained by one word – engagement
or rather the lack of it staff feel to-
wards their companies.
Engagement is often described as
people’s willingness to go the extra
mile, but just 16 per cent of UK em-
ployees say they are willing to put
in extra effort at work, the lowest
it’s been for four years, according to
CEB’s December 2015 Global Talent
Monitor. Employees feel demotivat-
ed, with the psychological contract
between employer and employee hit-
ting new lows.
Boosting engagement has been the
Holy Grail for some time, but human
resources experts will also be the
first to admit it’s an elusive thing to
pin down. So much so that some now
actively dislike the word entirely.
“So-called motivational away-days,
chocolates left on desks – it’s all
COMMERCIAL FEATURE
How to engage and
retain your top staff
Losing staff is a costly business, but there are ways of
winning loyalty through engaging employees who then
give their best
branded under the banner of staff
engagement and motivation,” says
Mike Greatwood, former HR direc-
tor at Computacenter, now chief
executive of the Dream Manager
Programme. “The problem is staff
see these as unauthentic behaviours
that are in the organisations’ inter-
est, not the employees’.”
So convinced was he that there
must be something better that
he flew to America after reading
New York Times bestselling author
Matthew Kelly’s Dream Manag-
er book and is now launching the
book’s methodology in the UK
under the Dream Manager Pro-
gramme banner.
CHURN
PETER CRUSH
“The basic philosophy is that true
motivation and engagement is creat-
ed when firms put their people – not
the company – first,” he says. “Em-
ployers need to give staff the tools to
be better versions of themselves and,
crucially, this doesn’t just have to be
in their professional development; it
can be in their personal lives too.
“Firms using the methodology –
and several FTSE clients already are
– help staff rediscover their dreams
and then help them achieve the
dreams. It’s proven that those who
feel more positive about their future
are 50 per cent more likely to be hap-
pier with their ‘now’. This is the mo-
tivation employers need to tap into.”
Bosses might baulk at involving
themselves with their employees’
“outside”lives,butmoreandmorethe
notion is catching on that motivation
and engagement is as much about
how people can manage themselves
outside, as much as inside, work.
“Three months ago we invested
£100,000 building a free on-site,
24-hour gym,” says Charlie Mullins,
boss of Pimlico Plumbers. “I think
it’s been the biggest boost to staff
engagement for years. It’s not some-
thing to try and get staff to work
harder, it’s just for them. As a result
we know it’s valued.
“Staff come in on their days off just
because they want to work out and
people say they’ve cancelled their
existing gym membership, so they
also have more money in their back
pockets too.”
By having this staff-matter-first
approach, Mr Mullins says addition-
al perks, such as monthly best em-
ployee awards, rewarded with a £200
Langham Hotel voucher, can be the
icing on the cake, rather than the be-
all and end-all. Plumbing is one of
the most highly sought-after trades,
but Mr Mullins says he no longer wor-
ries about retention and argues that
the beauty of this approach is firms
can do whatever works best for them.
For some firms it’s providing fi-
nancial education to staff. Accord-
ing to research by the Social Market
Foundation, one in eight workers
worry so much about their finances,
it stops them concentrating at work,
while for others, it’s helping their
physical wellbeing.
At Danone UK, for example, in 2013
the company decided to put health
at the centre of how it could help cre-
ate an environment where staff felt
valued, to bring its external “health
through food” brand internally to
staff. Part of this has included paying
for an annual health MOT.
“The checks are wide-ranging and
include areas that aren’t covered as
standard by the NHS,” explains John
Mayor, Danone’s head of UK rewards.
“They include atrial fibrillation or AF
and peripheral artery disease screen-
ing, which we feel is especially im-
portant as an estimated 20 per cent
of AF cases go undiagnosed.”
Little can be more engaging for
staff than their employer uncovering
potential health problems early, and
already Danone has identified work-
ers with potential coeliac disease
and diabetes. A surprise finding was
vitamin D deficiencies in staff, so vi-
tamin D sprays and supplements are
available to all, and a walking club
has been set up.
For those who feel motivation still
comes from giving professional de-
velopment too, at cinema chain ODE-
ON & UCI, having a holistic approach
is how Kathryn Pritchard sees the
perfect relationship being struck.
“We feel work is a partnership –
about setting out a two-way relation-
ship,” she says of the new initiative
ODEON has developed that recog-
nises seven phases in an employees’
career. “We know we won’t hold on to
everyone, but it doesn’t change the
fact we want to give people skills for
life, such as confidence to our young-
er staff. All managers are training in
giving ‘be better’ feedback, so staff
are encouraged to do more of what
they’re brilliant at.
“In return, we’ve set out clear ca-
reer paths for those who want that
and provide flexible working to help
people manage their outside lives.
The more people feel good about
themselves, the more they feel good
about work. When everyone is clear
about expectations from both sides,
and our values are lived by execu-
tives, people’s best self follows. We
don’t say to staff ‘you fit into our
world’; we make work a partnership
and by doing so feel we create a sweet
spot where everyone is happy.”
Share this article online via
raconteur.net
IMAGE
London offices
of Google,
which provides
numerous em-
ployee benefits,
including on-site
medical care and
free legal advice
Getty
True motivation
and engagement is
created when firms
put their people – not
the company – first
TALENT MANAGEMENT raconteur.net06 RACONTEUR RACONTEUR raconteur.net 07TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016
EMPLOYEE LOYALTY AND EFFORT
GLOBAL LABOUR MARKET SURVEY OF CURRENT EMPLOYMENT
Source: CEB 2015
Intent to stay Willingness to go above and beyond
2009 2010 2011 2012 2013 2014 2015
40%
10%
25%
35.1%
17.5%
39%
16%
of UK workers reported
a strong intent to stay
with their current
employers
were prepared to go
above and beyond to
help their colleagues
and volunteer for addi-
tional workloads
RACONTEUR raconteur.net 2XXXXxx xx xxxx
COMMERCIAL FEATURE
DEVELOP TALENT TO SCORE BUSINESS GOALS
Neil Davidson, vice president of enterprise at Deltek, explains how organisations that align their talent plans and business
operation can thrive
W
hen you hear the words
“people are our greatest
assets”it’sbecausenowadays
they really are. Thankfully, in today’s
competitive landscape, business
leaders increasingly understand that
organisational success has less to
do with the things they make and
much more to do with the people
they have, and the strength of the
relationships they are able to develop
with clients. In no industry is this
more pronounced than professional
services where people and expertise
are the values on offer.
But talent management – the
process for making sure these well-
meant words are actually day-to-
day reality – is so much more than
simply recruiting the right people,
retaining them, and giving them the
skills and experience to succeed.
These elements are critical, but we
believe it’s how this is ingrained
within all corners of the business
that really matters.
Talent management can’t just
live as a concept within the human
resources department; it needs to
be fully aligned to the operations
and day-to-day service delivery
in order for a firm and its people
to prosper. For talent to truly feel
engaged and listened to, there
needs to be two-way conversations
about what they want, where
they’re deployed and how they can
go to the next level. Not only must
these conversations happen, they
must be founded on data and so
ingrained into a company’s culture
it should no longer be something
only HR does.
So why doesn’t this always happen?
Talent management programmes
can sometimes be knee-jerk.
Programmes can be introduced
because firms identify, say, a
retention problem and think that a
talent initiative will remedy it without
fully appreciating how to unite it
within their culture and operations.
But a notional idea that talent
must be the focus is only half the
answer. Think about this: has the
business really looked at why staff
might be leaving? Maybe they’re
simply not recruiting the right
people. Maybe line managers are
not diverting the right people into
the right roles. Maybe there are
too few or too many badly timed
conversations about upcoming
opportunities within the project
pipeline. Maybe highly skilled
people are being assigned to low-
skilled projects. Maybe people
don’t know where and what they
will be working on one day to
the next.
It’s only when all parts of the
organisation start asking these sorts
of questions that silo mentalities
are finally broken down.
The antidote to this is talent
management that takes the holistic
view; talent management that is
data-led and where the activities
of people can be linked so they
are bound up with the operational
strategy of the business.
To apply a sporting analogy, think
of this approach of using data to
align operational and people goals
as applying Opta Stats to your firm.
But it is not about the metres run,
number of assists or goals scored;
it’s about projects completed,
margins achieved, utilisation
and client retention rates. Think
about what this intelligence can
mean to the individual, team
and organisation in terms of
performance and development.
Withmarginsunderpressure,clients
demanding more and competitors
ready to pounce, the professional
services industry needs to stay at
the forefront of this transformation.
Research from IDC shows that firms
without a human capital management
or talent programme see a dramatic
decline in staff utilisation, project win-
rates and revenues.
This reinforces that operational
goals can’t be achieved without
investment in your people and their
development. To achieve this, talent
needs to be championed right from
the very top.
Evidence shows most employees
want a say in how they can satisfy
themselves as individuals, as well as
the needs of the organisation. It’s
often assumed talent is peripatetic,
always ready to up sticks and leave,
but actually employees mainly want
to feel engaged. Staff today expect
more dialogue about how their careers
are going; they need to be given this
reassurance. The once-a-year appraisal
will soon be a thing of the past and
already firms like Deloitte, and indeed
Deltek, are dropping it in favour of
more regular feedback discussions.
There’s no reason staff have to
leave if organisations can align
the wants and needs of both staff
and the business. Employees and
line managers simply need to be
open with each other. When they
are, we find both parties tend to
feel part of, and take ownership of,
their own trajectories.
Sowhataretheremainingbarriers?
It’s often said the way businesses
have to organise themselves means
true collaboration is difficult. But we
disagree. Business structure is not a
constraint in itself. Managers simply
need to be able to uncover the right
insights. When stakeholders receive
the insight they need, they can act
and make critical decisions.
Talent management is much less
about organisational complexity,
and much more about measuring
key performance indicators, and
then putting these into the context
of your recruitment, retention and
career development strategies.
It’s clear talent is very much the
issue of our time. While finding
talent may not be any more
important than it ever was, what
is different is there is a shortage
of good talent. What firms need
to realise is that this good talent
is often already within their ranks;
it just needs to be developed to
align to the future of the business
and client needs. People want
purpose from their work; they want
to know that what they are doing is
Talent management is much less
about organisational complexity, and
much more about measuring key
performance indicators, and then
putting these into the context of your
recruitment, retention and career
development strategies
Talent management
can’t just live as a
concept within the
human resources
department; it needs to
be fully aligned to the
operations and day-to-
day service delivery in
order for a firm and its
people to prosper adding value to their organisation.
And they also want to know that in
doing so they are meeting their own
personal needs for advancement
and skills development.
When organisations have strong
alignment between their talent plans
and their business operations, then
they really do have the foundation to
be best in class. A recent IDC survey
found hiring and retaining talent
was firms’ second-biggest priority
at the moment. Yet, at the same
time, IDC also found 60 per cent of
organisations didn’t yet have a talent
management system. Organisations
cannot have a coherent talent
strategy without the systems and
culture to facilitate it.
And remember, systems aren’t
just about IT. They help bring
fact to the sometimes awkward
conversations that managers need
to have about talent. When people
are mentally on board, you’ll soon
see they’re physically on board too.
For more infomation visit
www.deltek.co.uk
8. It takes all sorts and careful handling to manage a team
Long gone are the days of a room full of lookalike salespeople following the same robotic spiel and working towards the same goals – diversity is a strength when managed well
INTROVERT
In her 2012 book, Quiet: The Power of In-
troverts in a World That Can’t Stop Talk-
ing, author Susan Cain defines intro-
verts as having a preference for a quiet,
more minimally stimulating environ-
ment. She also suggests that introverts
listen more than they talk, think before
they speak and have a more circum-
spect and cautious approach to risk. She
says that expecting introverts to act as
extroverts can be damaging. So how
do you get the best from them if they
won’t speak up? Jim Whitehurst, chief
executive of tech company Red Hat,
says: “I’ve noticed that while introverts
are not always as eager to speak up in a
meeting, that doesn’t mean they don’t
want to share their great ideas. Encour-
age them to use a different outlet, like
e-mail or an online forum, where they
can process and engage in issues they
are passionate about.”
EXTROVERT
“An extrovert has an awful tendency to
judge others as per themselves,” says
Henry Daglish, managing director of
Arena Media. He suggests playing to
an extrovert’s ego: “If you openly un-
dermine them, they tend to collapse,”
he says. “Help them understand how to
work with others and listen. They love
fame, so give it to them if they deserve
it.” Mr Whitehurst adds: “Extroverts
really feed off of the energy of others
and tend to shine when the spotlight
is on them. That’s why it’s important
to create social and teamwork-oriented
opportunities for them as a way to keep
them engaged and motivated.”
ANALYTICAL
Studying customer behaviour and data
capturing is becoming more and more
essential to modern business as it ena-
bles us to understand better how compa-
nies and individuals use services. Jason
Downes, managing director of confer-
ence call service provider Powwownow,
which conducts personality tests on its
staff, says: “Managing analytical types
is certainly an aspect of the job that I
have had to learn and learn quickly since
joining Powwownow. Setting firm dead-
lines and targets is something I have
found effective, as generally analysts
work predominantly with numbers and
that’s the language they communicate
best with. Analytical people don’t like
empty phrases and business buzzwords
so use direct communication. Most ana-
lysts, although working as part of a team,
will perform a lot of tasks individually so
it’s important to create a sense of free-
dom, avoid micro-managing and allow
them time to work away from the office
to think more laterally should they want
or need it.”
CREATIVE
“Creative people tend to be considered
by analytic types as dreamers, yet cre-
ative people can see beyond the current
trends,” says executive coach Marielena
Sabatier, chief executive of Inspiring
Potential, which specialises in team and
leadership coaching. Working together
with them is key. She says: “With great-
er understanding, instead of shutting
down creative ideas, analytics could
use their strengths in critical thinking
and analysis to make the dreamers’
idea more robust and help turn the idea
into a reality.”
INDIVIDUALIST
“Individualists don’t care what oth-
er people think,” says organisational
psychotherapist Joan Kingsley. “They
are not easy to manage, but you abso-
lutely want all kinds of diverse peo-
ple on your team because if everyone
you have is the same, you have what
is called ‘group-think’. Individualists
are often creative so when managing
them it’s important not to interfere
with those creative processes because,
as soon as you do start interfering, you
block their creativity. You’re very like-
ly to shut someone down if you try to
control them so you need to manage
individualists carefully.” However, she
warns: “It’s important to set bounda-
ries and the rules of the game, which
are the same for everybody.” The best
way, she says, is to come up with an
agreement on how to work together and
how they’re going to work within the
confines of a team.
WORKAHOLIC
It’s another loaded word, especially
with the current trend for improving
work-life balance, but the fact is that
some people will always be workahol-
ics. This trait can be used positively,
however, says Martin Woolley, group
managing director at marketing agen-
cy The Specialist Works. “There are
some people who are called worka-
holics who are actually hard-working
individuals who are ambitious and en-
gaged,” he says. “There are probably
no easier people to manage.” However,
he warns: “Real workaholics treat work
like an addiction, and in some cases
will need therapy to help them regain
perspective and deal with underlying
issues.” If workaholics are managers
themselves, there can be strain on their
teams who can feel under pressure to
be available outside office hours or they
simply cannot keep up with the volume
of requests or the pace that a workaholic
can set. “By definition, workaholics can
cover a lot of ground,” says Mr Wool-
ley. “They spend more time working
than most. This can mean they will go
outside the parameters of their brief so
it is important to make sure these are
clear and you are aware of what they
are doing. If they start down the wrong
path, they might be a long way up it by
the time you realise. And not all worka-
holics are as good as they like to think,
which means they can do a lot of dam-
age very quickly.”
MILLENNIAL
Sometimes how you behave at work is
more about when you were born and
how this affects your expectations. Mil-
lennials are those born between the
early-80s and early-2000s. Phil Jones,
managing director of communication
and technology company Brother UK,
says: “Millennials crave variety, pace
and knowledge.” To that end, Brother
UK’s review structures take impact as
well as performance into account. “Mil-
lennials seek purpose,” he says, “This
relates to both the business in terms of
collective goals, but also being part of a
wider social purpose by getting involved
with community charity initiatives.
We’ve aligned our citizenship-based ini-
tiatives even further in response to this.”
Author and trainer Rob Brown, adds:
“To get the most out of millennials, em-
ployers really do need to pull out the
stops with technology and workplace
comforts. Whether it’s BYOD [bring your
own device] or ensuring there is genuine
fun and engagement taking place in the
office, millennials value relationships,
collaboration and creativity, and like to
see work as a second home so employers
need to ensure there is flexibility and
wellbeing perks.”
KNOWING YOUR PEOPLE
However, classifications such as these
should be used with caveats, says Tony
Nicholls at organisational change
company White Stone OD. “Adapting
one’s style to suit those in front of you
is a great strength,” he says, “However,
if done badly, it can lead to a break-
down in communication and trust.
“Start by studying the research on
each trait and group. Find out what be-
haviours are likely to be demonstrat-
ed in different situations. Note that
each individual may carry more than
one trait and polar-opposite traits can
show up depending on context.” For
example, he adds: “I’m an introvert
by nature, but have learnt to be extro-
verted at work. Put me in a boardroom
and I will hold my own. Put me in a
social setting where I don’t know an-
yone and I struggle not to run out the
door.” Complexities like this, says Mr
Nicholls, can make it difficult for man-
agers to read the situation, particular-
ly with staff they have known only for
a short time.
“Being clumsy or overt about this
‘reading’ is what really irritates peo-
ple and makes them feel they are be-
ing manipulated. So avoid the temp-
tation to jump to conclusions when
first seeing particular traits. Each
person needs to feel they are being
treated as an individual, not just an-
other example of a particular group,”
he concludes.
Successfully managing a diverse work-
force is about discovering, developing
and using every employee’s individual
potential. And key to this is realising
that potential differs. Jane Asscher,
chief executive and founding partner at
creative communications agency 23red,
says: “Recognising that there is no ‘one-
size-fits-all’ solution to managing indi-
viduals is the first step to ensuring an
engaged, productive workforce.
“Getting to know the individuals you
manage by finding out what motivates
them, how they like to receive feedback
and how they want their careers to de-
velop will enable you to tailor your man-
agement style, and enable the kind of
open and honest conversations that will
facilitate the achievement of both com-
pany and individual goals.”
TECHNOPHOBE
The very word “technophobe” is some-
what loaded. But those who purport to
fear technology often have, and can be
encouraged to use, other skills, even in a
digital age. Mr Daglish says: “I find that
technophobes are actually pretty good
‘people’ people and can provide a good
balance in the modern workplace.” He
talks of one employee who insisted on
closing his e-mail before he did anything
else on his computer. “We tried to get him
to change his ways, but it didn’t work,”
says Mr Daglish, “and the fact was that he
was great with his clients and his people
because he virtually refused to do much
more than talk to his team or clients and
pick up the phone if he really had to. His
refusal to use e-mail, personal messagers
and ‘Tweeter’, as he used to call it, was
massively refreshing, strangely enough.”
DIVERSITY
HAZEL DAVIS
TALENT MANAGEMENT raconteur.net08 RACONTEUR RACONTEUR raconteur.net 09TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016
9. It takes all sorts and careful handling to manage a team
Long gone are the days of a room full of lookalike salespeople following the same robotic spiel and working towards the same goals – diversity is a strength when managed well
INTROVERT
In her 2012 book, Quiet: The Power of In-
troverts in a World That Can’t Stop Talk-
ing, author Susan Cain defines intro-
verts as having a preference for a quiet,
more minimally stimulating environ-
ment. She also suggests that introverts
listen more than they talk, think before
they speak and have a more circum-
spect and cautious approach to risk. She
says that expecting introverts to act as
extroverts can be damaging. So how
do you get the best from them if they
won’t speak up? Jim Whitehurst, chief
executive of tech company Red Hat,
says: “I’ve noticed that while introverts
are not always as eager to speak up in a
meeting, that doesn’t mean they don’t
want to share their great ideas. Encour-
age them to use a different outlet, like
e-mail or an online forum, where they
can process and engage in issues they
are passionate about.”
EXTROVERT
“An extrovert has an awful tendency to
judge others as per themselves,” says
Henry Daglish, managing director of
Arena Media. He suggests playing to
an extrovert’s ego: “If you openly un-
dermine them, they tend to collapse,”
he says. “Help them understand how to
work with others and listen. They love
fame, so give it to them if they deserve
it.” Mr Whitehurst adds: “Extroverts
really feed off of the energy of others
and tend to shine when the spotlight
is on them. That’s why it’s important
to create social and teamwork-oriented
opportunities for them as a way to keep
them engaged and motivated.”
ANALYTICAL
Studying customer behaviour and data
capturing is becoming more and more
essential to modern business as it ena-
bles us to understand better how compa-
nies and individuals use services. Jason
Downes, managing director of confer-
ence call service provider Powwownow,
which conducts personality tests on its
staff, says: “Managing analytical types
is certainly an aspect of the job that I
have had to learn and learn quickly since
joining Powwownow. Setting firm dead-
lines and targets is something I have
found effective, as generally analysts
work predominantly with numbers and
that’s the language they communicate
best with. Analytical people don’t like
empty phrases and business buzzwords
so use direct communication. Most ana-
lysts, although working as part of a team,
will perform a lot of tasks individually so
it’s important to create a sense of free-
dom, avoid micro-managing and allow
them time to work away from the office
to think more laterally should they want
or need it.”
CREATIVE
“Creative people tend to be considered
by analytic types as dreamers, yet cre-
ative people can see beyond the current
trends,” says executive coach Marielena
Sabatier, chief executive of Inspiring
Potential, which specialises in team and
leadership coaching. Working together
with them is key. She says: “With great-
er understanding, instead of shutting
down creative ideas, analytics could
use their strengths in critical thinking
and analysis to make the dreamers’
idea more robust and help turn the idea
into a reality.”
INDIVIDUALIST
“Individualists don’t care what oth-
er people think,” says organisational
psychotherapist Joan Kingsley. “They
are not easy to manage, but you abso-
lutely want all kinds of diverse peo-
ple on your team because if everyone
you have is the same, you have what
is called ‘group-think’. Individualists
are often creative so when managing
them it’s important not to interfere
with those creative processes because,
as soon as you do start interfering, you
block their creativity. You’re very like-
ly to shut someone down if you try to
control them so you need to manage
individualists carefully.” However, she
warns: “It’s important to set bounda-
ries and the rules of the game, which
are the same for everybody.” The best
way, she says, is to come up with an
agreement on how to work together and
how they’re going to work within the
confines of a team.
WORKAHOLIC
It’s another loaded word, especially
with the current trend for improving
work-life balance, but the fact is that
some people will always be workahol-
ics. This trait can be used positively,
however, says Martin Woolley, group
managing director at marketing agen-
cy The Specialist Works. “There are
some people who are called worka-
holics who are actually hard-working
individuals who are ambitious and en-
gaged,” he says. “There are probably
no easier people to manage.” However,
he warns: “Real workaholics treat work
like an addiction, and in some cases
will need therapy to help them regain
perspective and deal with underlying
issues.” If workaholics are managers
themselves, there can be strain on their
teams who can feel under pressure to
be available outside office hours or they
simply cannot keep up with the volume
of requests or the pace that a workaholic
can set. “By definition, workaholics can
cover a lot of ground,” says Mr Wool-
ley. “They spend more time working
than most. This can mean they will go
outside the parameters of their brief so
it is important to make sure these are
clear and you are aware of what they
are doing. If they start down the wrong
path, they might be a long way up it by
the time you realise. And not all worka-
holics are as good as they like to think,
which means they can do a lot of dam-
age very quickly.”
MILLENNIAL
Sometimes how you behave at work is
more about when you were born and
how this affects your expectations. Mil-
lennials are those born between the
early-80s and early-2000s. Phil Jones,
managing director of communication
and technology company Brother UK,
says: “Millennials crave variety, pace
and knowledge.” To that end, Brother
UK’s review structures take impact as
well as performance into account. “Mil-
lennials seek purpose,” he says, “This
relates to both the business in terms of
collective goals, but also being part of a
wider social purpose by getting involved
with community charity initiatives.
We’ve aligned our citizenship-based ini-
tiatives even further in response to this.”
Author and trainer Rob Brown, adds:
“To get the most out of millennials, em-
ployers really do need to pull out the
stops with technology and workplace
comforts. Whether it’s BYOD [bring your
own device] or ensuring there is genuine
fun and engagement taking place in the
office, millennials value relationships,
collaboration and creativity, and like to
see work as a second home so employers
need to ensure there is flexibility and
wellbeing perks.”
KNOWING YOUR PEOPLE
However, classifications such as these
should be used with caveats, says Tony
Nicholls at organisational change
company White Stone OD. “Adapting
one’s style to suit those in front of you
is a great strength,” he says, “However,
if done badly, it can lead to a break-
down in communication and trust.
“Start by studying the research on
each trait and group. Find out what be-
haviours are likely to be demonstrat-
ed in different situations. Note that
each individual may carry more than
one trait and polar-opposite traits can
show up depending on context.” For
example, he adds: “I’m an introvert
by nature, but have learnt to be extro-
verted at work. Put me in a boardroom
and I will hold my own. Put me in a
social setting where I don’t know an-
yone and I struggle not to run out the
door.” Complexities like this, says Mr
Nicholls, can make it difficult for man-
agers to read the situation, particular-
ly with staff they have known only for
a short time.
“Being clumsy or overt about this
‘reading’ is what really irritates peo-
ple and makes them feel they are be-
ing manipulated. So avoid the temp-
tation to jump to conclusions when
first seeing particular traits. Each
person needs to feel they are being
treated as an individual, not just an-
other example of a particular group,”
he concludes.
Successfully managing a diverse work-
force is about discovering, developing
and using every employee’s individual
potential. And key to this is realising
that potential differs. Jane Asscher,
chief executive and founding partner at
creative communications agency 23red,
says: “Recognising that there is no ‘one-
size-fits-all’ solution to managing indi-
viduals is the first step to ensuring an
engaged, productive workforce.
“Getting to know the individuals you
manage by finding out what motivates
them, how they like to receive feedback
and how they want their careers to de-
velop will enable you to tailor your man-
agement style, and enable the kind of
open and honest conversations that will
facilitate the achievement of both com-
pany and individual goals.”
TECHNOPHOBE
The very word “technophobe” is some-
what loaded. But those who purport to
fear technology often have, and can be
encouraged to use, other skills, even in a
digital age. Mr Daglish says: “I find that
technophobes are actually pretty good
‘people’ people and can provide a good
balance in the modern workplace.” He
talks of one employee who insisted on
closing his e-mail before he did anything
else on his computer. “We tried to get him
to change his ways, but it didn’t work,”
says Mr Daglish, “and the fact was that he
was great with his clients and his people
because he virtually refused to do much
more than talk to his team or clients and
pick up the phone if he really had to. His
refusal to use e-mail, personal messagers
and ‘Tweeter’, as he used to call it, was
massively refreshing, strangely enough.”
DIVERSITY
HAZEL DAVIS
TALENT MANAGEMENT raconteur.net08 RACONTEUR RACONTEUR raconteur.net 09TALENT MANAGEMENT10 / 03 / 2016 10 / 03 / 2016