This presentation will be given at the ACBSP Region 4 conference on October 8, 2010.

1. ACBSP Region 4 Conference Presentation October 8, 2010 1 “Harnessing the Power of Social Media”It’s Free…Well, It’s Sort of Free! Scott Freehafer, Ph.D., SPHR Assistant Professor of Business Director, MBA and Non-Traditional Programs at The University of Findlay

2. Session Description 2 Facebook, LinkedIn, Twitter, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (sort of free) and can help move your college forward.

3. The Social Media Revolution 2 3

4. Social Media…Do We Have a Choice? 4 What do you think? Is Social Media a Fad? Is it a “fundamental shift in the way people communicate?” Can it be a distraction and a waste of time? Can it be a productive use of your time? Does it require Discipline? A Strategy? A Champion? Can it help you grow your school and connect with your students, your faculty, your alumni? Is it “one more thing”?

6. Facebook?

7. Google Video?

8. LinkedIn?

9. My Space?

10. Skype?

11. Twitter?

13. ACBSP Is On Facebook 7

14. The University of Findlay Is On Facebook 8

15. So Is The UF College of Business 9

16. What Can You Do With Facebook? 10 Make “Friends” with your students (but be careful?) Make “Friends” with your colleagues Start a Group for your class, major, club, department, and college Post Updates on your group’s Wall and the members’ Walls get updated Provide Information Post (allow?) Photos and Videos Create and Participate in Discussions Create Events Advertise to your network or to a targeted group

17. Some Things You Might Want to Consider 11 Deciding to use Social Media for Business Purposes has to be intentional and regular Someone needs to be “responsible” for a group Check on your school’s Social Media Policy To maximize your use of Social Media, you have to add value to others on a regular basis – discussions, articles, advice, information, and videos But you can’t flood the people in your network with useless information and noise or they will drop you What you do has to be relevant to your audience! Good things can go Viral and so can Bad things! United Breaks Guitars

18. But Facebook Is Not the Only Game in Town! 12 LinkedIn is the Premier Business/Professional Social Networking Platform LinkedIn has some significant advantages over Facebook including: You can create your own LinkedIn You can create up to 30 subgroups under your LinkedIn Group You can have moderated discussions with your members You can post links to videos, articles, and websites You can have your own company blog with its own followers

19. LinkedIn - #1 Site for Professional Networking 13

20. LinkedIn Profiles – The Modern Resume? 14

21. LinkedIn Groups and Subgroups 15

22. LinkedIn Tips 16 Once you have established your profile, work to get it 100% complete. Join and participate in relevant groups. Build your own personal networks with your colleagues, professionals, and students (?). Participate in Linked Answers to build your network and your credibility. Monitor what people are saying about you and your organization and reply privately to complaints where you may have an opportunity

23. LinkedIn Tips 17 If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them! Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc. If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator

24. LinkedIn Tips 18 LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for. LinkedIn More has: Companies Answers Direct Ads Learning Center Reading List Events Company Buzz SlideShare Polls

25. LinkedIn Companies 19

26. LinkedIn Answers 20

27. LinkedIn Learning Center 21

28. LinkedIn Reading List 22

29. LinkedIn Events 23

30. SlideShare Presentations 24

31. LinkedIn Polls 25

32. LinkedIn Advanced People Search 26

33. Twitter 27

34. Twitter Basics 28

35. Twitter and Flipboard 29

36. Managing Social Media 30 Do a little bit every day! Use Social Media coordination tools like: Hootsuite - http://hootsuite.com Seesmic - http://seesmic.com/app Tweetdeck - http://www.tweetdeck.com/

37. HootSuite.com 31

38. Integrating YouTube and Google Video 32 You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook. These videos can be about your programs, your students, your faculty, your school or anything else for that matter! Let’s check a video out! http://www.youtube.com/user/UFindlay#p/a/u/2/NUbLWuAxZBg

39. So, What’s In It For You? 33 “It’s not a matter of IF, it’s a matter of WHEN and HOW” Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media?? Social Media is FREE, but there is a COST. But I believe it is worth the investment.

40. THANK YOU! 34 Scott Freehafer, Ph.D., M.Ed., MBA, SPHR Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio 45840419-434-4002http://www.linkedin.com/in/scottfreehaferSkype - scott.freehafer Twitter - DocScottSPHROr just Google me!