There's no denying the power the Internet has in helping to increase B2B brand awareness and drive sales. Developing content such as white papers, podcast and videos, and broadcasting it through social media is a proven way to engage your prospects and grow thought leadership in your industry. If you'd like more information about content marketing and social media for B2B companies, visit www.schubertb2b.com.

1. Building Dominant Brands in the
Digital World

2. Content is King
89% of chief marketing officers use some
form of user-generated content to make
business decisions.

3. Content is King
9 out of 10 companies
– regardless of their
size or industry – do
content marketing.

4. Your B2B Marketing Peers
On average spend 26% of their overall B2B marketing
budgets content marketing.
51% planned to increase their content marketing
budget in 2011.

5. So How Does it Help?
• Branding
• Thought leadership
• Lead generation
• Customer retention
• SEO Gains

6. What is Content Marketing?
Creating and distributing relevant, valuable
information to attract and engage a target
audience with the objective of driving a profitable
customer action.

7. What is Content?
Podcast
Papers
Video
Blogs
Webinars
E-­‐newsle7ers

8. Content Marketing vs. Social Media
Are they the same?

9. Content Marketing vs. Social Media
Content = information
Social media = delivery channels

10. Content Marketing vs. Social Media

11. B2B Content Marketing

12. Your B2B Marketing Peers
93% are engaged in some form of social media
marketing.
62.6% planned to increase their social media
spending in 2011.

13. Among B2B Marketers Using SM

14. How to Choose?
• 78% use 3+ channels
• Avg. 6 channels
• Have a plan
• Be flexible
• Look for your customers

15. More than Facebook

16. Types of Content
• Repurposed materials
– Articles
– White papers
– Presentations
• PR materials
• Blog posts
• Surveys/research

17. Content @ Work
• Social & traditional "
media
• Branded content
• Optimized PR

18. 4 Phases of Adoption
• Observation
– Listen, learn, research
• Preparation
– Roles and goals
• Participation
– Share and interact
• Integration

19. Avoiding the Pitfalls
• Dabbling and babbling
• Stumbling instead of
strategizing
• Instant, but not
instantaneous
• Selling and not socializing

20. Content Marketing Makes SM Viable
“If you are not consistently putting out great
content and offering that content for your
followers to grab in exchange for their email
address, you are severely limiting your ability to
make social media pay.”
- John Jantsch, July 6, 2011

21. About Schubert b2b
Schubert B2B is a nationally
recognized B2B marketing
agency located in
Downingtown, Pa., near
Philadelphia. Building B2B
brand leaders is our singular
mission, and has been for 35
years.
www.schubertb2b.com

22. Questions?"
Feel free to contact us:
610.269.2100
schubertb2b.com
Twitter @schubertb2b"

23. Sources
“Emerging Trends in B-to-B Social Marketing: Insights From the Field” Study 2011
B2B Content Marketing: 2010 BenchMarks, Budgets and Trends, May 2010 survey by The Content
Marketing Institute, MarketingPRofs and Junta 42.
“B2B online marketing in the United States: assessment and forecast to 2013” AMR International,
2011
Worldcom Social Media B2B Study, conducted by Persuadable Research, April 2011.