1. Introduction
Managing Information
Systems
Lee SCHLENKER – EMLYON
The EMLYON Business School
Lyon – March 05, 2012

2. What is an information system?
Employees Stockholders
A set of resources designed to
foster organizational learning
Clients Business Partners
Objectives Problem IS Information Internet
©2010 EMLYON

3. At the intersection of
Economy and Technology
The Chair EET focuses on the potential
synergies between new forms of information
technology and innovative business models in
enhancing organizations, networks and
markets.
• The Oracle Perspective (Oracle)
• SaaS (Cegid)
• Enhancing CPE (Microsoft)
• Management 2.0 (CSC)
The Chair of Emerging
• Sustainability (Logica)
Econmies and Technologies
(C.E.E.T.)
Objectives Problem IS Information Internet
©2010 EMLYON

4. Faciltators
Dr. Alexander BENLIAN
Dr. John EDWARDS
Dr. Lee SCHLENKER

5. What role does IT play in innovation?
Objectives Problem IS Information Internet
©2010 EMLYON

6. ©2010 LHST sarl
The objectives
EMM MIS
©2012 EMLYON

7. Understand the basics
• Study the fundamentals of an
Information System
• Analyze the constraints and possibilites
of « structured » information
• Explore how the potential links between
an IS and organizational learning
• Analyze the potential value of 2.0
technologies
• Understanding the link between
IT,meaning, truth and trust
Objectives Problem IS Information Internet
©2010 EMLYON

8. Why is studying IS important?
• Understanding the implications
between « structured » and
« unstructured data »
• Analyzing the difference between the
data and reality
• Understanding how the data fits
together
• Exploring the difference between data
and action
Objectives Problem IS Information Internet
©2010 EMLYON

9. Evaluation
• An open book exam 16/03/2012
• Based on a case study
• Focus points indentifying :
– the value proposition,
– IT/Business alignment,
– use of IT concepts/methodologies

10. ©2010 LHST sarl
The Problem
EMM MIS
©2012 EMLYON

11. IT Doesn’t Matter
• Nicolas Carr compares IT to previous tech revolutions such as
railroads and electricity. In what ways is IT different?
• What proof can you offer that information technology in
business no longer provides competitive advantage?
• Does the pervasiveness of IT mean there will be less innovation
now?
• Hasn't competitive advantage come from unique use of the
technology, not just from the technology itself? What examples
can you give?
• Do recent advances in Cloud Computing and Mobile
Applications confirm or contradict Nicolas Carr's claims?
Objectives Problem IS Information Internet

12. Technology and Innovation
• Conflict and opportunity – is
there a business problem to
solve?
• Suitability – is it
adjacently possible?
• The Roadmap– how does
technology provide a vision of
Where Good Ideas Come From, by Steven Johnson
« better »
• The Happy End – how do we
best measure the results

13. Commoditisation
• Over the last 70 years we have
repeatly seen proof of innovation in
IT : the spreadsheet, the ERP
system, Social Network
Applications
• In the early days, companies
created their own legacy systems
to put these ideas into practice
• As the technologies matured,
companies editors standardized
these applications in the form of
Simon Wardley, "Cloud Computing - Why IT Matters"
products.
• Inevitably these products become
simple commodities

14. ©2010 LHST sarl
Information
EMM MIS
©2012 EMLYON

15. Data, Knowledge and Action
The ladder of initiatives™
Results
Drive Measures
Actions
Require Decisions
Knowledge
Define Interprets
Context
Obtain Process
Data
Objectives Problem IS Information Internet
©2010
©2012 EMLYON

16. The definition of information
• From an objective point of view,
information refers to date in context that
conveys meaning to an individual.
• From a subjective point of view, we
could suggest that it’s the individual’s
perspective of the data that implies
meaning.
• Given these definitions what meaning
does Facebook, Google Search have?
Objectives Problem IS Information Internet
©2012 EMLYON

17. Structured data
• Structured data refers to data that
can be easily represented in
textual/numeric form and stored in a
database.
• Structured data is often logically
organized around a data model or
data object.
• Such models permit companies to
compare and aggregate data in
databases, datamarts and data
warehouses.
Objectives Problem IS Information Internet
©2012 EMLYON

18. Non-structured data
• Data is considered « non-structured » if we
can’t predefine its attributes and store it in
a table or data base
• Examples of this kind of data include press
clippings, videoclips, and songs
• In reality, this data isn’t « non-structured »
- its just that its attributes involve
« complex » relationships
http://jean.marie.gouarne.online.fr/bi.html
Objectives Problem IS Information Internet
©2012 EMLYON

19. What meaning do we attach to the
data?
Frame
Cloud
Figure (s)
Oracle
Antonello da Messina
Objectives Problem IS Information Internet
©2010
©2012 EMLYON

20. ©2010 LHST sarl
Information
Systems
EMM MIS
©2012 EMLYON

21. Defining an Information System
A business information system is an organized set of
resources (platforms, applications, procedures, data and
people) that capture the meaning of work
Objectives Problem IS Information Internet
©2012 EMLYON

22. The objectives of an IS
Actionnaires
 Actifs
 Demandes en temps réel
 ...
Employées Société
 Compétition
 Mobilité
 “made in” “made by”
 Valorisation des tâches
 ...
 ...
L’organisation
Clients Partenaires
 Fidélité ?  Peu de barrières d’entrée
 Vrai coûts  Acquisitions, OPA
 ...  ...
To help us understand the motivations, experience and objectives of the
internal and external clients of the organization
Objectives Problem IS Information Internet
©2012 EMLYON

23. The traditional description of an IS
Objectives Problem IS Information Internet
©2012 EMLYON

24. Are information systems mirrors of the
organizational chart ?
Objectives Problem IS Information Internet
©2012 EMLYON

25. Are information systems mirrors of
key processes?
Objectives Problem IS Information Internet
©2010 EMLYON

26. Are information systems mirrors of
organizational skills and competencies?
Technicity
Method Reflection
Action Imagination
Cooperation
John Holland
Objectives Problem IS Information Internet
©2010 EMLYON

27. Information Systems are a question of
perspective
• The financial perspective
(entreprise resource planning)
• The logistics perspective
(supply chain management)
• The client perspective(client
relationship management)
• The community
perspective(social media)
Objectives Problem IS Information Internet
©2012 EMLYON

28. Different sides of the coin
ERP SCM CRM
History MRP Total Quality Client contact
Management systems
Measure Quantitative Quantitative Qualitative
Static Dynamic
Perimeters Inside a firm Between firms Between firms
and clients
ROI 5 to 7 years 1 to 3 years 6 months to 1
year
Objectives Problem IS Information Internet
©2010 EMLYON

29. The Internet
EMM MIS
©2012 EMLYON

30. The Internet
500 million users
more than 3 billion pages
WWW
URL HTML, HTTP
Internet: "The Big Picture"
Objectives Problem IS Information Internet
©2012 EMLYON

31. Programming the Web
I. Static web pages (HTML)
II. Web enabled applications
(Dynamic Web Pages,
ASP, JSP, PHP, ...)
III. Web services
Towards the semantic Web
Objectives Problem IS Information Internet
©2012 EMLYON

32. The Web as a set of information flows
• The Internet is only one
component of the Web
• Web sites and portals are
only isolated endpoints of
information flows
• We capture the information
flows on Twitter, Deezer,
Facebook and Netvibes
Objectives Problem IS Information Internet
©2012 EMLYON

33. Digital footprints and clickstreams
• Before the Web we assumed that our
digital footprint was as ephemeral as a
phone
• Clickstreams can provide a level of
intelligence about how people use the
Web
• Innovative companies have figured out
how to deliver great Web-based services
by divining clickstream patterns
• We have yet to aggregate the critical mass
of clickstreams in a database of intentions
Objectives Problem IS Information Internet
Prof. Lee SCHLENKER
©2012 EMLYON

34. How does IT improve Productivity?
Focus Improve Knowledge Leverage Measure
Organization Processes Explicit Transactions Efficiency
Services Delivery Implicit Interactions Effectiveness
Networks Relationships Emerging Interactions Innovation
Search Relevancy Connected Proximity CTR
Objectives Problem IS Information Internet

35. ©2010 LHST sarl
Workshop
EMM MIS
©2012 EMLYON

36. Collaborative Platform
• Administrative details
• Recommended readings
• Course support
• Current events
• Discussion forum/help desk
http://www.valuearchitect.org/
Objectives Problem IS Information Internet
©2012 EMLYON

37. How would you build a workspace?
• Cecile Balmond – Informal
• (Work) spaces aren’t bound by
technology but by vision
• Rules aren’t boundaries, just
considerations
• Vision, actors, events,
outcomes, gateways
©2012 EMLYON

38. Become a value architect™
• What vision defines what you
want to learn about IS?
• What are the skills and
competencies of the actors?
• What events can be staged to
foster learning?
• What are the desired
Mobile and tablet version outcomes?
• What gateways can you
provide?
Objectives Problem IS Information Internet
©2012 EMLYON

39. A Mashup
Main features Dashboards
What is a Dashboard? Private & Public
Registration Dashboards
Simple Registration App View
Facebook Connect Reader View
Profile Settings
Sign In Themes
Edit your account info Keyboard Shortcuts
Change profile image Sharing
Email settings Mobile Versions Specifics
Change password Sign-in
Manage Dashboards iPhone, Android
Netvibes is a mash-up that allows you to Backup Feeds version
construct a personalised page filled with Third Party Services Wap version
near real time content on the subject of
your choice
Objectives Problem IS Information Internet
©2012 EMLYON

40. Add in information flows
• Five groups : Vision, actors,
events, outcomes, gateways
• Five pages : Group page,
conflict, skills and aptitudes,
roadmap, metrics
• Each page : HTML page,
Twitter, Documents, News,
Videos, Link to Public page
• Communicate the URL of the
public page to
research@lhstech.com
Objectives Problem IS Information Internet
©2012 EMLYON