MDes Thesis

1. A STUDY OF USER EXPERIENCE
OF PERSONALISED SERVICE FOR ENHANCING
THE RE-USE OF INFORMATION EXPERIENCE.
with Emphasis on a Mobile Web Service.
GOWOON JEONG 20120107 | LUNE102@NAVER.COM
SADI MDES EXPERIENCE DESIGN 05 AUG 2013

2. Contents
1. Introduction
1.1. Background and Aim
1.2. Aim and Method
1.2.1. Aim
1.2.2. Method
2. User Experience of Web Information
2.1. Digital Information Life Cycle Model
2.2. Web Information Life Cycle Model
3. Study
3.1. Framework of In-depth Interview
3.1.1. Purpose and Range of Study
3.1.2. Research Design
3.2. Analysis: Coding
4. Study Result
4.1. User Experience in Web Information Life Cycle
4.2. Key Values of Enhancing Web Information Use
5. UX Design for Personal Mobile Web Service
5.1. Purpose of Service and UX Concept
5.2. Information Architecture
5.3. UX Flow
00

3. WE NEED TO USE WEB INFORMATION
MORE EFFICIENTLY.
01. INTRODUCTION
1.1. Background
1.2. Aim and Method
1.2.1. Aim
1.2.2. Method

4. Over Flow Information
According to Eric Schmidt, the CEO of Google, there are only five exabyte of data had created until 2003 from starting the
civilization. However, for now, every second day the data is created as much as it has done before, five exabyte, and the speed is
faster and faster. His speech shows how rapid the information is created and piled up in modern days.
JEFF KELLY 2012, ‘BIG DATA MARKET SIZE AND VENDOR REVENUES’, WIKIBON
1. Introduction
1.1. Background
BACKGROUND
01
MEDIAS 2013, ‘THE AGE OF OVERBUNDUNT OF NEWS’

5. Information Obsession
Information becomes improvement, money and power for modern people. If we are turned over the trend, we are branded as an in
competent person and far from the success. This pressure causes the obsession about the information. The information obsession
brings quantitative consumption than qualitative consumption about information. It is a symptoms of quantitative consumption
that accumulating random information, even if it is not necessary right now.
Social network service instigates this behaviour. The data produced in SNS are casual data, not in-depth data. People click 'like' and
do following without deep thought. However, the rate that gathered contents are actually used is low. There is no choice of using
contents got in past, because we have to consume new contents in‘big data stream environment’that new contents are created
constantly. Curation service, I mentioned above, helps this phenomenon to filter contents. However it even brings large amount of
contents and we need a service that users can more interfere in controlling contents they consume.
01
TIMEDIA 2012, ’ MARKETING SOLUTION IN BIG DATA AGE: CURATION MARKETING AND POWER CURATOR’
Lack of managing service of big data.
The rate that collected contents are actually used is low.
There is no choice of using contents got in the past, because we have to consume new
contents in‘Big data stream environment’that new contents are created constantly.
1. Introduction
1.1. Background
BACKGROUND

6. To design user experience of personalised mobile web service for enhancing the
efficient information use.
1. How is user experience in web information service now?
2. How can I enhance the web information re-using experience?
3. What are the key values of enhancing the information re-using experience?
4. How can I design UX of personalised web service for enhancing the information re-using experience?
1.2.1. AIM
RESEARCH QUESTIONS
01
1. Introduction
1.2. Aim and Method

7. To build a‘Web information life cycle model’based on current‘Digital information life cycle model’
1. To understand digital information life cycle model
2. To understand current PWE(personalised web environment) service.
3. To find how people use the information that they get in the web.
4. To find the elements for web information life cycle model.
To design user experience of personalised mobile web information service
1. To suggest how to enhance the experience of information re-use
For proposing new‘Web information life cycle model’, this study uses grounded theory. Through the grounded theory, existing
‘Digital information life cycle mode’is comprehended and employed to analyse current web information services and user
experience. This study progressed in-depth interview and coding the interviews to create new model for suggesting personalised
mobile web environment service for enhancing the information re-use.
GROUNDED THEORY
RESEARCH OBJECTS
01
1. Introduction
1.2. Aim and Method
1.2.2. METHOD

8. HOW IS USER EXPERIENCE IN WEB
INFORMATION SERVICES NOW?
02. User Experience of Web Information
2.1. Digital Information Life Cycle Model
2.2. Web Information Life Cycle Model

9. 2. User Experience of Web Information
2.1. Digital Information Life Cycle Model
DIGITAL INFORMATION LIFE CYCLE MODEL
It is the theory that will be a basis of new‘Web Information Life Cycle Model’, suggested at the end of the study. It is about a digital
information life cycle for explaining digital curation. Pennock argued this approach assists to manage and preserve usable digital
information.
This model is about‘digital information life cycle’
for explaining digital curation.
This model is designed by information
perspective, such as how information flows.
According to digital information life cycle model,
this report will suggest the‘web information life
cycle model’for designing improved web user
experience.
02

10. PROCESS (Kim, J. 2013, Trend Insight)
Collecting >> Managing > Analysing >> Editing > Viewing, Recreating >> Sharing
Collecting > Analysing >>Managing > Curating >> Sharing >>Creating
2. User Experience of Digital Information
2.2. Web Information Life Cycle Model
The other model is service model about digital curation by Kim, the
CEO of Cubbying curation services company. It is in the article,
‘Contents and Contents managing’(2013).
In comparison with digital information life cycle model, this model is designed by user
perspective, such as how users consume the web information.
This model will be a basis at the in-depth interview questionnaire for defining how to
enhance the information re-use experience.
02
WEB INFORMATION LIFE CYCLE MODEL

11. STUDY FOR ENHANCING THE
INFORMATION RE-USING EXPERIENCE.
03. Study
3.1. Framework of In-depth Interview
3.1.1. Purpose and Range of Study
3.1.2. Research Design
3.2. Analysis: Coding

12. 3. Study
3.1. Framework of In-Depth Interview
3.1.1. PURPOSE AND RANGE OF RESEARCH
Grounded Theory: In-Depth Interview
PURPOSE :
Designing‘Web Information Life Cycle Model’for enhancing web information re-use.
The purpose of this research is developing service and UX design to enhance the usage of mobile web information through the in-
depth interview about user experience of web information. In order to that, this research is required to build a new‘web information
life cycle model‘ based on current model about digital information. According to the model, this research will propose elements for
efficient information use.
RANGE :
This research focus on the stage of collecting, managing and using among the all process of digital information use.
The‘Web Information Life Cycle Model’is used during the research.
The service will be proposed is Personalised Web Environment for mobile field, however in this study, both user experiences in
mobile and PC are researched and try to find each benefits and pain points.
03

13. POWER BLOGGER (2) MIDDLE USER (3)
JiWoon Im
Age 26
Blog Contents IT Device Review
Service Tistory Blog
HuynHee Kim
Age 26
Blog Contents Beauty, Restaurant Review
Service NAVER Blog
NORMAL USER (6)
YouSun Ji
Age 26
Blog Contents Accessary, Restaurant Review
Service NAVER Blog
JaeMin Lee
Age 36
Blog Contents Interests, Portfolio
Service Google Blog
Inu Kim
Age 32
Blog Contents Travel, Interests
Service Tistory Blog
YooNyee Pahk
Age 26
DaYoon Byun
Age 27
HaeSun Jung
Age 28
YuRi Hong
Age 29
YoungEun Chae
Age 27
BoKyung An
Age 26
3.1.2. RESEARCH DESIGN
RECRUITING
In-depth interview was progressed for three different groups, power blogger, middle user and normal user classified by usage of
web information. Tow Power bloggers who are expert users, 3 Middle users who have blog but the usage is low and six normal users
are attended to in-depth interview.
03
3. Study
3.1. Framework of In-Depth Interview

14. WEB INFORMATION LIFE CYCLE
Collecting > Analysing >> Managing > Curating >> Sharing >> Creating
Questionnaire is constructed by three stage of web information use experience, collecting, managing and re-using. Among these
stages, this in-depth interview focused on the managing stage that is considered the most effective one to information re-using.
Moreover, two categories, contents of post and type of blog are added for understanding the tendency of power bloggers.
COLLECTING
1.Device of Gathering
2.Channel of Gathering Data
3.Method of Gathering Data
4.Service or Programme for Gathering
5.Space of Saving
6.Period of Gathering
POWER BLOGGER
Contents of Post
Type of Blog
MANAGING
1.Device of Managing
2.Method of Classification
(by kinds of contents)
3.Service or Programme for
Managing(Analysing)
4.Period of Managing
RE-USING
(Editing > Reviewing, Recreating, Sharing)
1.Device of Editing(by kinds of contents)
2.Purpose of Editing
3.Service or Programme for Editing,
Reviewing, Recreating and Sharing
4.Period of Editing
PAIN POINT of
Classification(by kinds of contents)
Reusing(Editing, Reviewing, Recreating and Sharing
QUESTIONNAIRE
03
3.1.2. RESEARCH DESIGN
3. Study
3.1. Framework of In-Depth Interview

15. Coding is processed with three steps as below.
3. Study
3.2. Analysis: Coding
Open Coding: To draw a significant common and repeated sentences from user’s words in in-depth interview scripts.
Axial Coding: To understand the relationship among sentences and words from open coding and build key concepts.
Selected Coding: To create table using key concepts from axial coding for building a model of‘Web Information Life Cycle’.
PROCESS OF CODING
PURPOSE OF EACH CODING
OPEN
CODING
AXIAL
CODING
SELECTIVE
CODING
Common, Repeated
sentences and phrases
Relationship among
sentences and phrases
Create New Model
03

16. OPEN CODING
From the user’s words in in-depth interview, common and repeated words are drawn out. First, words are chosen in order of
importance by researcher, than visualised and sorted out through the programme. The more words are repeated, the bigger words
become.
03
3. Study
3.2. Analysis: Coding

17. At this stage, this report tried to find out the common sentence and phrase
from the interview scripts and grouped them by related ones. After that,
there are five groups of valuable keywords and phrase.
AXIAL CODING
Key Concepts Discovered
1. Kinds of Information
Everyday Life Information
Specialised Information
Interested Information
2. Process of Use
Collecting > Managing > Using
3. Collecting Methods and Tools
Bookmarking, Capturing, Other Programme
Mobile, PC, Web Cloud
4. Time to Use
Immediately, Short-term, Long-term
5. Type of Re-using
Reviewing, Sharing, Recreating
03
3. Study
3.2. Analysis: Coding

18. SELECTIVE CODING
03
3. Study
3.2. Analysis: Coding
This chart is a result of the selective coding.

19. SELECTIVE CODING
Findings
01. Everyday Life Information
These kinds of information are used(viewing,
sharing) in a comparatively short time after
collecting. These are not classified, because
mostly not significant information. However, for
quick access and use, collecting method is
simple(capturing images) and has spread UI.
02. Specialised Information
These kinds of information are used immediately
when users create contents collecting them.
Therefore, users do collecting, managing and
using at the same time. The biggest difference is
no matter what kinds of format are, content is
managed by subject at one file.
03. Time to Use & Frequency of Re-use
The more information is used immediately, the
better managed and re-used it become.
01 02
03
Result
According to the time to information is use, the frequency of use is different.
The shorter time information is used, the higher usage it become.
The efficient use of information means that it used frequently and if time to
use the information is shorter, users are able to use information more often
and easier to access them.
03
3. Study
3.2. Analysis: Coding

20. A"er
the
selec+ve
coding,
three
keywords
about
informa+on
use
process;
collec+ng,
managing
and
using
are
drawn.
Than,
new
'Web
informa+on
life
cycle
model'
is
designed
using
these
keywords.
SELECTIVE CODING
Life cycle of web information use
03
3. Study
3.2. Analysis: Coding

21. KEY VALUES OF ENHANCING THE
INFORMATION RE-USING EXPERIENCE.
04. Study Result
4.1. User Experience in Web Information Life Cycle
4.2. Key Values of Enhancing Web Information Use

22. 4. Study Result
4.1. User Experience in Web Information Life Cycle
WEB INFORMATION LIFE CYCLE MODEL
If a cycle of information use becomes
short, the information will be used more
frequently.
Especially, to shorten the section
between collecting and using is
important.
Therefore, if the service that supports to manage information as soon as collecting is
provided, the rate of information re-use will be higher.
04

23. 4. Study Result
4.2. Key Values of Enhancing Information Use
PROPOSAL OF INFORMATION LIFE CYCLE REDUCTION
04
In this model, three proposal of
information life cycle reduction are
drawn as below.
01 Collecting and managing at
the same time
02 Connection with existing
information
03 Managing information at one
place
Furthermore, mobile has a potential
that adds user’s context to information
and it assists users to access
information frequently and easily.
Therefore, this report focuses more on
mobile environment.

24. UX DESIGN
Collecting and Managing
at the Same Time
04
Pop-up Window to Tag > Add meta data > Link with PWE
Tagging the category at the information when it is been collecting. This managing process
supports the information is classified with kinds of information; everyday life, specialised
and interested. When users want to use the information, they are able to access well
organised one quickly and easily.
4. Study Result
4.2. Key Values of Enhancing Information Use

25. UX DESIGN
Connection with Existing
Information
04
Project Note
When managing the specialised information, this concept provide a space where variety
format of contents are at one project note. Users can add new information to existing one
are related with new one. At specialised category in Mobile PWE Service, users are able to
classify images, text and bookmarks with same subject.
4. Study Result
4.2. Key Values of Enhancing Information Use

26. SERVICE
Managing Information
At One Place.
04
Mobile PWE(Personalised Web Environment) Service
If all information that users collect from the web are at one place, users do not need to
look for the information all over the place. Current PWE service operated portal sites
provides only curated information created others. Therefore, service that user can collect
and manage their information is required.
4. Study Result
4.2. Key Values of Enhancing Information Use

27. DESIGNING UX OF PERSONALISED MOBILE
WEB SERVICE FOR ENHANCING THE RE-USE
OF INFORMATION EXPERIENCE.
05. UX Design for Personal Mobile Web Service
5.1. Purpose of Service and UX Concept
5.2. Information Architecture
5.3. UX Flow

28. PURPOSE OF SERVICE
To provide service to users are able to use web
information efficiently at mobile environment.
To improve current‘Personalised mobile web
service’for enhancing the re-use of information
experience.
5. UX Design for Personal Web Service
5.1. Purpose of Service and UX Concept
5.2. Information Architecture
UX CONCEPT
To reduce the life cycle of web information use.
> Collecting and managing at the same time
> Connection with existing information
05
INFORMATION ARCHITECTURE

29. COLLECTING AND MANAGING
01 Capture image
05
5. UX Design for Personal Web Service
5.3. UX Flow
02 Window is
popped up to tag
03 Select the
relevant category
01
02
03 GO TO
THE MOBILE
PWE SERVICE

30. MANAGING AND USING
05
5. UX Design for Personal Web Service
5.3. UX Flow
04
05
06
07
04 Home screen of
Mobile PWE
05 Tap the category
to manage more
06 Drag the content
to project note
07 Users can add contents
to relevant note

31. THE END,
THANK YOU.
GOWOON JEONG 20120107 | LUNE102@NAVER.COM
SADI MDES EXPERIENCE DESIGN 05 AUG 2013