1. emerging
digital
screen
media
trends
MARCH 7, 2012

2. LINDA HOFFLANDER
chief strategy officer, saddle ranch digital

3. SADDLE RANCH DIGITAL
Customer. Challenge. Solution.
we know our customers, we identify
business challenges, we deliver solutions

4. trends from who’s POV?
from the back-end: TECHNOLOGY
SOLUTION PROVIDERS
POV
from the middle: DIGITAL SCREEN MEDIA
DEPLOYERS POV
from the front-end: CUSTOMERS POV

5. business model shifting
integration maturation
business intelligence as a driver
experiential: interaction and
transaction

7. example: the consumer buying pattern shift
traditional ‘bricks and mortar’
introduces their mobile phone
or tablet to their in-store
experience
brings the store to the consumer
via technology through a variety
of channels and media
SOURCE: Alison Paul, Vice Chairman and U.S. Retail and Distribution Leader of Deloitte

8. the challenge
evolving ‘bricks and mortar’ to
meet the changing consumer and
retail spaces

9. possible
solutions

10. the expectation of integration is now
integration maturation
mobile. on-line: tablet and PC. POS system. business
intelligence. database. digital signage. experiential
TREND

11. mobile. experiential.
Yankee Group research expects the smartphone
market will soar to more than 175 million devices by
2015, up from 97 million in 2011.1
1. SOURCE: Enterprise Mobility – eWeek By: Clint Boulton, 2012-01-16 With Stats from Yankee Group. Android, iOS Will Comprise 74% of
Smartphones Purchased.
PHOTOS COURTESY OF iSIGN AND COMQI.

13. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION. GOVERNM
FINANCIAL SERVICES. CORPORATE. TRANSPORTATION. PUBL
business intelligence
SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD SE
as a driver
HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL SERVIC
CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING V
BI and data analytics are influencing
HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT
GOVERNMENT. making inSERVICES. CORPORATE. TRANSPO
decision FINANCIAL real-time
PUBLIC SPACES. SPORTING VENUES. HEALTHCARE. RETAIL.
SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI
SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S
VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY
EDUCATION. GOVERNMENT. FINANCIAL SERVICES. CORPORA
TRANSPORTATION. PUBLIC SPACES. SPORTING VENUES.
HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT
GOVERNMENT. FINANCIAL SERVICES. CORPORATE. TRANSPO
OPEN SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FO
SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI
SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S
VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY

21. TECHNOLOGY TRENDS
fdsfdas video walls
• large format
• all-in-one displays
• clean LCD displays
• digital menu boards (service environments)
• cloud technology
• interactive displays
• LED solutions
• mobile convergence
• outdoor LCD displays
• small screens/higher functionality

22. BUSINESS TRENDS
THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…
fdsfdas
• innovation
• integration
• leveraging business intelligence
• digital media
• enhanced supply chain management
• focusing on Brand
• reduced store footprint (in retail)
• talent and training

23. CONSUMER TRENDS
fdsfdas control
• increased
• increased mobile usage
• increased tablet usage
• reduced brand loyalty (GenY)
• price and inventory shopping
• looking to social media for buying opportunities

24. ROI
increased performance
lowering total cost of ownership
reduced floor space
reduced communication costs

25. key take aways
consider all POV’s
ask the best questions
understand YOUR customer’s needs
identify business challenges
deliver solutions/results

26. SADDLE RANCH DIGITAL
Booth #C11 & #431
Saddle Ranch Digital creates dynamic content solutions that
engage audiences via digital signage and across other technology
driven platforms. Our creative services include the design and
production of still graphic templates/menu-board style content,
animated graphics and fully customized content programming that can incorporate b-roll /
secondary footage, on-screen talent, customized graphics, animation and dynamic
visual/audio effects. Our solutions deliver content that directly affects the business
challenges of your organization.
Award winning content strategy and production. With roots in Hollywood film
production and digital place-based media, we bring over 25 years of content creation
experience to our work delivering high-impact digital media for all size screens. We lead
with performance focused content as the most critical business factor. A simple focus
that’s proven successful for our clients.
www.SaddleRanchDigital.com

27. LINDA HOFFLANDER
Chief Strategy Officer
Saddle Ranch Digital
lhofflander@saddleranchdigital.com
952.201.3248
Linda adds more than twenty years’ experience in the consulting, business development,
technology, and communication industries. She specializes in corporate strategic
planning as it relates to the business case, design, deployment, and maintenance of
digital screen media networks.
Past experience includes senior-level and executive positions with several international
and national firms including The Handa Group, a digital screen media consulting group
based in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vice
president and chief marketing officer, John Ryan Performance and others.
A noted public speaker, Linda is a recognized expert in digital screen media: digital
signage, digital menu boards, and interactive touch screens. She lectures and provides
coaching and strategic planning support to executives, corporations, and organizational
leaders and employees in harnessing the power of technology based solutions.

28. Thank you.