This presentation shows a few compelling examples of early efforts in collaborative storytelling spanning commercial, community-based, as well as purely artistic applications.

1. Early Examples of
Crowdsourced &
Collaborative Storytelling
Stephen Bradley
@StephenTBradley #SocialStories
sourced from
SXSW 2012
Presented
Saturday, March 10

2. Crowdsourced Content
Chevrolet’s crowd-sourced Super Bowl ad …

3. Extreme Fan Engagement
Canon & Ron Howard’s “Project Imagin8ion” …

4. Enthusiast Co-Creation
Crowd-sourced sci-fi film “Iron Sky” …

5. The Meta-story Story
“Social reading” & the meta story …
Kobo “Pulse”

6. Creators ARE The Consumers
Stepping INTO the story …

7. Communities As Storytellers
• Shared experiences recounted from multiple
perspectives
• Everyone contributes (it’s easy)
• Rich, multi-dimensional stories
• More accurate historical documentations
• Bonding communities together more tightly
• Adding a stronger, coherent voice
• Motivating calls to action
• Powerful force for social change

8. Pine Point
Missing community reappears through story …

9. Ushahidi
Ushahidi, a “testimony” for peace …

10. Possibilities…
• Communities creating a voice & a call to social action
• Authors engaging & co-creating with their fans
• Historians documenting a rich mosaic of historical events
• Members of a shared experience recreating the event
from multiple perspectives
• Families collectively piecing together their histories
• Educators engaging students to write through social
interaction
• Book or film enthusiasts creating & extending the stories
of their favorite characters