WTI - Storytelling and Social Media for Business Owners - B Gemmell

1. Business Storytelling & Social Media for Business Owners September 15th 2010

2. What’s your story?

6. What’s common?

8. There is a challenge

9. There is a journey of discovery

10. There is a realisation

12. Who is your client?

13. What does your Customer’s environment look like? Where do you fit in?

14. What influences your customer? Where can you guide or inspire your customer?

15. What’s important to your customer? What are their hopes, fears, dreams? Where can you fulfil these desires?

16. What are your customer’s pains? Where can your product or service relieve the pain?

17. What does your customer want to gain? What do they want to achieve and how do they measure success? Where can your product add value?

18. Can you ramp things up to 11?

19. Empathy

20. EmpathyExercise

22. Good Stories have Meaning

24. Achievement Brand X got its start when the founder made innovative changes to the soles of his athlete's shoes to help them run faster. The brand was named for an ancient god and over the next two decades was adopted by many internationally known athletes. Reebok! (originally Mercury sports)

26. L’Oreal

29. Apple

32. Honda

35. Harley-Davison

38. Rolex

41. Caterpillar

44. Universal Studios

47. Break