1. Facebook Ads …and how to make them work

2. Ad Layouts

3. Setting Up Your Ad Click a “Create an Ad” link or go tofacebook.com/ads/create

4. Fill Out The Form

7. Application

8. Event

9. GroupNote: can not edit title of ad when advertising something on Facebook

11. Country

14. Not Connected To

17. Engaged

19. In College

20. High SchoolWorkplaces

21. Campaign Setup Individual Campaigns Schedule to run a few weeks maximum Set Budget – Monitor conversion rates Keep cost per conversion maximized

22. Bidding Pay for Clicks (CPC - recommended) Maximum suggested bid Pay for Impressions (CPM)

23. Ad Do’s One Line Title Speak to the Audience Promotions Spark Curiosity – details come when they click Clear Call-to-Action Switch ads out often User Flow Ads – target internally then externally

24. Ad Don’ts Repetitive 2 ads targeting same audience No Targeting Link to Website Homepage Random picture

25. Bad Ads

26. Bad Ads

27. Bad Ads

28. Jenn Mathews SEOGoddess Facebook.com/SEOGoddess Twitter.com/SEOGoddess