Cisco's business model involves key partnerships with companies like Accenture, AT&T, and EMC. Their main activities include collaborative decision making, mergers and acquisitions, disruptive innovation, research and development, and design. Their value propositions are "Tomorrow starts here" and "Fast IT" by providing computer networking products, services, and financing. Their customers include enterprises, service providers, and the commercial and public sectors, which they engage through online channels, direct sales forces, and retail stores.

1. Cisco’s
Business
Model
Canvas
Key
Partners/
Strategic
alliances
with
companies
or
subsidiaries
including:
q Accenture
Ltd
q AT&T
Inc.
q Cap
Gemini
S.A.
q Citrix
Systems,
Inc.
q EMC
Corpora-­‐
Don
How
Cisco
Creates,
Delivers,
and
Captures
Value
Key
Ac.vi.es
q CollaboraDve
(Team)
Decision-­‐
Making
q M
&
A
q DisrupDve
InnovaDon
q R
&
D
q Design;
Manuf.
q Patents;
IP;
etc.
Value
Proposi.on
“Tomorrow
starts
here”
“Fast
IT”
Computer
Networking
Products
Services
Financing
Customer
Rela.onships
q Online
q Face-­‐to-­‐face
Customer/
User
q Enterprise
q Service
provider
q Commercial
sector
q Public
sector
Key
Resources
q Staff
q Equipment
q IT
Infrastructure
q FaciliDes
q Brand/Culture
Channels
q Online
q Direct
Sales
Force
q Retail
stores
(big
box)
Pain
(Cost
Structure)
Tangible:
*
Cost
of
Sales
for
Products
*
Cost
of
Sales
for
Services
*
OperaDng
Expenses
Delight
(Revenue
Streams)
Tangible:
Sale
of
*
Computer
networking
hardware
*
Computer
networking
soUware
*
Computer
networking
services