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World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
BCG-­‐Business	
  Model	
  Court	
  
Visual	
  Synthesis	
  of	
  Tools	
  for	
  Universal	
  Problem	
  Solving,	
  Project	
  Planning,	
  Improvement,	
  and	
  InnovaGon	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
	
  
HIGHEST	
  
OUTCOMES	
  
(Ideal	
  Result)	
  
ENVIRONMENT	
  
(Supersystem:	
  Industry/
Ecosystem/Value	
  Net;	
  
Arena;	
  OpPon	
  Space)	
  
BUSINESS	
  MODEL	
  
(System:	
  Theater;	
  Extended	
  Enterprise;	
  
Value	
  Chain)	
  
q  Mission/Purpose	
  
q  Vision;	
  Values	
  
q  Goals/ObjecPves	
  
q  Targets/Success	
  Criteria/	
  
	
  	
  	
  	
  	
  	
  	
  Key	
  Metrics/KPIs	
  
q  Policy	
  
q  Strategy	
  (Trade-­‐off)	
  
q  Value	
  ProposiPon	
  
PROBLEM	
  
HIERARCHY	
  
(“What?”)	
  
SOLUTION	
  HIERARCHY	
  (“What?”)	
  
PROJECT	
  OUTPUTS	
  (Reality	
  vs.	
  Hypotheses)	
  
q  Job	
  To	
  Get	
  Done	
  
q  Profit	
  Model	
  
q  Product/	
  
	
  	
  	
  	
  	
  	
  	
  Service/	
  
	
  	
  	
  	
  	
  	
  	
  Campaign	
  
q  	
  O.T.H.E.R.	
  
	
  	
  	
  	
  	
  	
  	
  	
  Process	
  
GOLDEN	
  
PYRAMID	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TacGcal	
  HOW?	
   Strategic	
  HOW?	
  (WHAT?)	
  
BUSINESS	
  MODEL	
  CAUSES	
  (Factors)	
   ENVIRONMENTAL	
  CAUSES	
  (Factors)	
  
BCG-­‐Business	
  Model	
  Court	
  
EFFECT	
  (WHY?):	
  PROBLEM/FAILURE	
  CRITERIA:	
  …………………………………………..……………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TacGcal	
  HOW?	
   Strategic	
  HOW?	
  (WHAT?)	
  
q  Profit	
  (Value/Experience)	
  Model	
  
q  Product/Service/Campaign	
  
q  O.T.H.E.R.	
  Process	
  
q  TacPcs/AcPons	
  
q  Policy	
  
q  Strategy	
  (Trade-­‐off)	
  
q  Value	
  ProposiPon	
  
q  Job	
  To	
  Get	
  Done	
  
BUSINESS	
  MODEL	
  CAUSES	
  (Factors)	
   ENVIRONMENTAL	
  CAUSES	
  (Factors)	
  
BCG-­‐Business	
  Model	
  Court	
  
EFFECT	
  (WHY?):	
  PROBLEM/FAILURE	
  CRITERIA:	
  …………………………………………..……………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TacGcal	
  HOW?	
   Strategic	
  HOW?	
  (WHAT?)	
  
BUSINESS	
  MODEL	
  MEANS	
   ENVIRONMENTAL	
  MEANS	
  (WAYS)	
  
BCG-­‐Business	
  Model	
  Court	
  
END	
  (WHY?):	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..……………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TacGcal	
  HOW?	
   Strategic	
  HOW?	
  (WHAT?)	
  
q  Profit	
  (Value/Experience)	
  Model	
  
q  Product/Service/Campaign	
  
q  O.T.H.E.R.	
  Process	
  
q  TacPcs/AcPons	
  
q  Policy	
  
q  Strategy	
  (Trade-­‐off)	
  
q  Value	
  ProposiPon	
  
q  Job	
  To	
  Get	
  Done	
  
BUSINESS	
  MODEL	
  MEANS	
   ENVIRONMENTAL	
  MEANS	
  (WAYS)	
  
BCG-­‐Business	
  Model	
  Court	
  
END	
  (WHY?):	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..……………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
Ideal	
  Purpose	
  of	
  a	
  Purpose-­‐Driven	
  OrganizaGon	
  
	
  
The	
  Ideal	
  Purpose	
  
Of	
  a	
  Purpose-­‐Driven	
  OrganizaGon	
  is	
  to	
  
Create	
  an	
  Awesome	
  Customer	
  Experience	
  
(ACE)	
  	
  
At	
  Zero	
  Cost	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
	
  
HOW?	
  
	
  
Ideal	
  Purpose	
  of	
  a	
  Purpose-­‐Driven	
  OrganizaGon	
  
	
  
 
BCG-­‐Business	
  Model	
  Court	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
 
Problem-­‐SoluPon	
  Fitness	
  
(Is	
  there	
  a	
  problem	
  worth	
  solving?)	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
   PROBLEM	
  SPACE	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
Problem-­‐WHY	
   Problem-­‐WHAT	
  
Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (ideal)	
  
soluGon?	
  
	
  
SoluGon-­‐WHY	
  
	
  
	
  
Why	
  does	
  soluGon	
  
work?	
  
Problem-­‐WHY	
  
	
  
	
  
Why	
  does	
  problem	
  
occur?	
  
Problem-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (core)	
  
problem?	
  
SoluGon-­‐HOW	
  
	
  
How	
  (and	
  when)	
  
does	
  soluGon	
  work?	
  
Problem-­‐HOW	
  
	
  
How	
  (and	
  when)	
  does	
  
problem	
  occur?	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (ideal)	
  
soluGon?	
  
	
  
SoluGon-­‐WHY	
  
	
  
	
  
Why	
  does	
  soluGon	
  
work?	
  
Problem-­‐WHY	
  
	
  
	
  
Why	
  does	
  problem	
  
occur?	
  
Problem-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (core)	
  
problem?	
  
SoluGon-­‐HOW	
  
	
  
How	
  (and	
  when)	
  
does	
  soluGon	
  work?	
  
Problem-­‐HOW	
  
	
  
How	
  (and	
  when)	
  does	
  
problem	
  occur?	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
R:	
  ReflecGons	
  	
  
	
  
H:	
  Hypotheses	
  
	
  
	
  
O:	
  ObservaGons	
   Project	
  Info	
  
q  Non-­‐/Customer	
  
(Goal/Constraints)	
  
	
  
	
  
	
  
q  Unit	
  of	
  Analysis	
  
q  Failure	
  Criteria	
  
(Stopping	
  Rule)	
  
	
  
E:	
  Experiments	
  
	
  
T:	
  Thoughts	
  
	
  	
  	
  	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
O.T.H.E.R.	
  
Court	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
R:	
  ReflecGons	
  	
  
(Insights;	
  Lessons	
  
Learned)	
  
	
  
H:	
  Hypotheses	
  
(Assump=ons;	
  
Predic=ons;	
  Model)	
  
	
  
O:	
  ObservaGons	
  
(Visual;	
  Auditory;	
  Ki-­‐
nesthe=c;	
  Olfactory;	
  
Gustatory)	
  
Project	
  Info	
  
q  Non-­‐/Customer	
  
(Goal/Constraints)	
  
	
  
	
  
	
  
q  Unit	
  of	
  Analysis	
  
q  Failure	
  Criteria	
  
(Stopping	
  Rule)	
  
	
  
E:	
  Experiments	
  
(Tests;	
  Results)	
  
T:	
  Thoughts	
  
(Causal	
  Factors)	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
O.T.H.E.R.	
  
Court	
  
 
Market-­‐Product	
  Fitness	
  
(Is	
  there	
  a	
  Big	
  Urgent	
  Market	
  Problem	
  (BUMP)?)	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
PRODUCT	
  SPACE	
  (Unknown;	
  Known)	
   MARKET	
  SPACE	
  (Unknown;	
  Known)	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
MARKET-­‐
PRODUCT	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
PRODUCT	
  SPACE	
  (Unknown;	
  Known)	
   MARKET	
  SPACE	
  (Unknown;	
  Known)	
  
Customer’s	
  
Delight	
  
Customer’s	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
Customer’s	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
MARKET-­‐
PRODUCT	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
PRODUCT	
  SPACE	
  (Unknown;	
  Known)	
   MARKET	
  SPACE	
  (Unknown;	
  Known)	
  
Product’s	
  
FuncGonality	
  
Product’s	
  
Delight	
  (Benefit)	
  
Customer’s	
  
Delight	
  
Customer’s	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
Product’s	
  
Pain	
  (Cost)	
  
Customer’s	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
MARKET-­‐
PRODUCT	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
PRODUCT	
  SPACE	
  (Unknown;	
  Known)	
   MARKET	
  SPACE	
  (Unknown;	
  Known)	
  
Product’s	
  
FuncGonality	
  
Product’s	
  	
  
Delight	
  (Benefit)	
  
Customer’s	
  
Delight	
  
Customer’s	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
Product’s	
  
Pain	
  (Cost)	
  
Customer’s	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
MARKET-­‐
PRODUCT	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
PRODUCT	
  SPACE	
  (Unknown;	
  Known)	
   MARKET	
  SPACE	
  (Unknown;	
  Known)	
  
Product’s	
  
FuncGonality	
  
Product’s	
  	
  
Delight	
  (Benefit)	
  
q  Quality	
  
q  Performance	
  
q  Brand	
  
q  CustomizaPon	
  
Customer’s	
  
Delight	
  
Customer’s	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
Product’s	
  
Pain	
  (Cost)	
  
q  Cost	
  (Size)	
  
q  Complexity	
  
q  Inaccessibility	
  
q  Time	
  (Delay)	
  
Customer’s	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
MARKET-­‐
PRODUCT	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
 
Business	
  Ecosystem	
  Assessment	
  
(Does	
  the	
  business	
  ecosystem	
  offer	
  us	
  
sustainable	
  compe==ve	
  advantage?)	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
ECOSYSTEM	
  (VALUE	
  NET)	
  
ECOSYSTEM	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
ECOSYSTEM	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
OPERATING	
  MODEL:	
  Creates	
  Value	
   VALUE	
  PROPOSITION:	
  Delivers	
  Value	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  
PROFIT	
  MODEL:	
  Captures	
  Value	
  
q  Present	
   q  Future	
  q  Past	
  
ECOSYSTEM	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
OPERATING	
  MODEL:	
  Creates	
  Value	
   VALUE	
  PROPOSITION:	
  Delivers	
  Value	
  
Suppliers/Input	
  
(Key	
  Partners)	
  
Value	
  Chain	
  
(Key	
  AcPviPes)	
  
	
  
	
  
Product/Service	
  
(Ideal	
  SoluPon)	
  
Customer/Client	
  
(Goal/Constraints)	
  
OrganizaGon	
  
(Key	
  Resources)	
  
Channels/Rel.	
  
(DistribuPon)	
  
	
  
Cost	
  Model	
  (Pain)	
   Revenue	
  Model	
  (Delight)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROFIT	
  MODEL:	
  Captures	
  Value	
  
ECOSYSTEM	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
OPERATING	
  MODEL:	
  Creates	
  Value	
   VALUE	
  PROPOSITION:	
  Delivers	
  Value	
  
Suppliers/Input	
  
(Key	
  Partners)	
  
Value	
  Chain	
  
(Key	
  AcPviPes)	
  
	
  
	
  
Product/Service	
  
(Ideal	
  SoluPon)	
  
Customer/Client	
  
(Goal/Constraints)	
  
OrganizaGon	
  
(Key	
  Resources)	
  
Channels/Rel.	
  
(DistribuPon)	
  
	
  
Cost	
  Model	
  (Pain)	
   Revenue	
  Model	
  (Delight)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROFIT	
  MODEL:	
  Captures	
  Value	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
ECOSYSTEM	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
The	
  Ideal	
  Purpose	
  
Of	
  a	
  Combat-­‐Military	
  is	
  to	
  
Create	
  an	
  Awful	
  Customer	
  Experience	
  (ACE)	
  	
  
For	
  the	
  Enemy	
  
At	
  Zero	
  Cost	
  
	
  
Ideal	
  Purpose	
  of	
  a	
  Combat-­‐MILITARY	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
	
  
HOW?	
  
	
  
Ideal	
  Purpose	
  of	
  a	
  Combat-­‐MILITARY	
  
	
  
 
BCG-­‐Business	
  Model	
  Wargame	
  
	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
 
Problem-­‐SoluPon	
  Fitness	
  
(Is	
  there	
  a	
  problem	
  worth	
  solving?)	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
   PROBLEM	
  SPACE	
  
VALUE	
  (EXPERIENCE)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
VALUE	
  (EXPERIENCE)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
Problem-­‐WHY	
   Problem-­‐WHAT	
  
Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
   SoluGon-­‐WHY	
   Problem-­‐WHY	
   Problem-­‐WHAT	
  
SoluGon-­‐HOW	
   Problem-­‐HOW	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (ideal)	
  
soluGon?	
  
	
  
SoluGon-­‐WHY	
  
	
  
	
  
Why	
  does	
  soluGon	
  
work?	
  
Problem-­‐WHY	
  
	
  
	
  
Why	
  does	
  problem	
  
occur?	
  
Problem-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (core)	
  
problem?	
  
SoluGon-­‐HOW	
  
	
  
How	
  (and	
  when)	
  
does	
  soluGon	
  work?	
  
Problem-­‐HOW	
  
	
  
How	
  (and	
  when)	
  does	
  
problem	
  occur?	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
SoluGon-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (ideal)	
  
soluGon?	
  
	
  
SoluGon-­‐WHY	
  
	
  
	
  
Why	
  does	
  soluGon	
  
work?	
  
Problem-­‐WHY	
  
	
  
	
  
Why	
  does	
  problem	
  
occur?	
  
Problem-­‐WHAT	
  
	
  
	
  
What	
  is	
  the	
  (core)	
  
problem?	
  
SoluGon-­‐HOW	
  
	
  
How	
  (and	
  when)	
  
does	
  soluGon	
  work?	
  
Problem-­‐HOW	
  
	
  
How	
  (and	
  when)	
  does	
  
problem	
  occur?	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
PROBLEM	
  
(HIERARCHY)	
  
EFFECT	
  
CAUSES	
  
SOLUTION	
  
(HIERARCHY)	
  
END	
  
MEANS	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
PROBLEM-­‐
SOLUTION	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
R:	
  ReflecGons	
  	
  
	
  
H:	
  Hypotheses	
  
	
  
	
  
O:	
  ObservaGons	
   Project	
  Info	
  
q  Non-­‐/Customer	
  
(Goal/Constraints)	
  
	
  
	
  
	
  
q  Unit	
  of	
  Analysis	
  
q  Failure	
  Criteria	
  
(Stopping	
  Rule)	
  
	
  
E:	
  Experiments	
  
	
  
T:	
  Thoughts	
  
	
  	
  	
  	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
O.T.H.E.R.	
  
Court	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
SOLUTION	
  SPACE	
  (Unknown;	
  Known)	
   PROBLEM	
  SPACE	
  (Unknown;	
  Known)	
  
R:	
  ReflecGons	
  	
  
(Insights;	
  Lessons	
  
Learned)	
  
	
  
H:	
  Hypotheses	
  
(Assump=ons;	
  
Predic=ons;	
  Model)	
  
	
  
O:	
  ObservaGons	
  
(Visual;	
  Auditory;	
  Ki-­‐
nesthe=c;	
  Olfactory;	
  
Gustatory)	
  
Project	
  Info	
  
q  Non-­‐/Customer	
  
(Goal/Constraints)	
  
	
  
	
  
	
  
q  Unit	
  of	
  Analysis	
  
q  Failure	
  Criteria	
  
(Stopping	
  Rule)	
  
	
  
E:	
  Experiments	
  
(Tests;	
  Results)	
  
T:	
  Thoughts	
  
(Causal	
  Factors)	
  
	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  VALUE	
  (EXPERIENCE)	
  
COMPLEMENTORS	
  
SUPPLIERS	
  
CUSTOMERS	
  
COMPETITORS	
  (Incumbents:	
  SubsGtutes;	
  New	
  Entrants/Startups)	
  	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
O.T.H.E.R.	
  
Court	
  
 
Stakeholder-­‐Tool	
  Fitness	
  
(Is	
  there	
  a	
  stakeholder’s	
  problem	
  worth	
  solving?)	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TOOL	
  SPACE	
  (Unknown;	
  Known)	
   STAKEHOLDER	
  SPACE	
  (Unknown;	
  Known)	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
Stakeholder-­‐
Tool	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TOOL	
  SPACE	
  (Unknown;	
  Known)	
   STAKEHOLDER	
  SPACE	
  (Unknown;	
  Known)	
  
STAKEHOLDER’S	
  
Delight	
  
STAKEHOLDER’S	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
STAKEHOLDER’S	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
Stakeholder-­‐
Tool	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TOOL	
  SPACE	
  (Unknown;	
  Known)	
   STAKEHOLDER	
  SPACE	
  (Unknown;	
  Known)	
  
TOOL’S	
  
FuncGonality	
  
TOOL’S	
  
Delight	
  (Benefit)	
  
STAKEHOLDER’S	
  
Delight	
  
STAKEHOLDER’S	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
TOOL’S	
  
Pain	
  (Cost)	
  
STAKEHOLDER’S	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
Stakeholder-­‐
Tool	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TOOL	
  SPACE	
  (Unknown;	
  Known)	
   STAKEHOLDER	
  SPACE	
  (Unknown;	
  Known)	
  
TOOL’S	
  
FuncGonality	
  
TOOL’S	
  
Delight	
  (Benefit)	
  
STAKEHOLDER’S	
  
Delight	
  
STAKEHOLDER’S	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
TOOL’S	
  
Pain	
  (Cost)	
  
STAKEHOLDER’S	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
Stakeholder-­‐
Tool	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
World-­‐class	
  Coaching	
  on	
  Applying	
  the	
  Ambidexterity	
  Principle,	
  Strategy	
  Pale7e,	
  and	
  Ambidextrous	
  Leadership	
  Galaxy	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hAp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TOOL	
  SPACE	
  (Unknown;	
  Known)	
   STAKEHOLDER	
  SPACE	
  (Unknown;	
  Known)	
  
TOOL’S	
  
FuncGonality	
  
TOOL’S	
  
Delight	
  (Benefit)	
  
q  Quality	
  
q  Performance	
  
q  Brand	
  
q  CustomizaPon	
  
STAKEHOLDER’S	
  
Delight	
  
STAKEHOLDER’S	
  Goal/	
  
Job	
  To	
  Get	
  Done	
  
TOOL’S	
  
Pain	
  (Cost)	
  
q  Cost	
  (Size)	
  
q  Complexity	
  
q  Inaccessibility	
  
q  Time	
  (Delay)	
  
STAKEHOLDER’S	
  
Pain	
  
PAIN	
  (Disadvantages)	
   DELIGHT	
  (Advantages)	
  
BCG-­‐Business	
  Model	
  Court	
  
MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
VALUE	
  (EXPERIENCE)	
  
Stakeholder-­‐
Tool	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
 
War	
  Ecosystem	
  Assessment	
  
(Does	
  the	
  war	
  ecosystem	
  offer	
  us	
  
sustainable	
  compe==ve	
  advantage?)	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
COLLABORATORS/FRENEMIES	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
WAR	
  
THEATER	
  
WAR	
  ECOSYSTEM	
  (WAR	
  THEATER/CHAIN)	
  
BACK	
  STAGE	
  OF	
  WAR-­‐THEATER	
   FRONT	
  STAGE	
  OF	
  WAR-­‐THEATER	
  
SUPPLIERS/INPUTS	
   ACTIVITIES	
   WEAPONRY/SERVICE	
   TARGETED	
  SEGMENTS	
  
ORGANIZATION	
   CHANNELS/ARENAS	
  
Cost	
  (Losses/Damages/Pain)	
   EffecGveness	
  (Victories/Benefits)	
  WAR	
  STRATEGY/SCOREBOARD	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
COLLABORATORS/FRENEMIES	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
WAR	
  
THEATER	
  
WAR	
  ECOSYSTEM	
  (WAR	
  THEATER/CHAIN)	
  
BACK	
  STAGE	
  OF	
  WAR-­‐THEATER	
   FRONT	
  STAGE	
  OF	
  WAR-­‐THEATER	
  
SUPPLIERS/INPUTS	
  
(Partners/Allies)	
  
ACTIVITIES	
  
-­‐  Job	
  To	
  Get	
  Done	
  
-­‐  Rules	
  (Simple)	
  
-­‐  Campaigns/TacPcs	
  
-­‐  O.T.H.E.R.	
  Loop	
  
	
  	
  	
  	
  	
  	
  (cf.	
  OODA	
  Loop)	
  
WEAPONRY/SERVICE	
  
(Ideal	
  Tool/Asset)	
  
TARGETED	
  SEGMENTS	
  
(Goals/Constraints)	
  
q  Opponents/Enemies	
  
q  Commercial	
  Sector	
  
q  Public;	
  Influencers	
  
q  Government;	
  NGOs	
  	
  
ORGANIZATION	
  
-­‐  Resources	
  
-­‐  CapabiliPes	
  
-­‐  Team/Forces	
  
-­‐  Infrastructure	
  
-­‐  Culture/Brand	
  
CHANNELS/ARENAS	
  
(Land/Sea/Air;	
  Online)	
  
Cost	
  (Losses/Damages/Pain)	
   EffecGveness	
  (Victories/Benefits)	
  WAR	
  STRATEGY/SCOREBOARD	
  
BCG-­‐Business	
  Model	
  Wargame	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  MISSION/VISION/VALUES/SUCCESS	
  CRITERIA:	
  …………………………………………..………………………..	
  
	
  
	
  q  Present	
   q  Future	
  q  Past	
  
SUPPLIERS	
  
DEFENSE	
  
OFFENSE	
  (ConvenGonal;	
  Guerilla/Insurgents)	
  
Environment	
  (Global/Local:	
  P.E.S.T.L.I.E.D.	
  Trends/Intelligence)	
  
	
  
W:	
  
Weak-­‐
nesses	
  
S:	
  
Strengths	
  
T:	
  
Threats	
  
	
  
O:	
  
Oppor-­‐
tuniPes	
  
SWOT	
  
Profile	
  
COLLABORATORS/FRENEMIES	
  
WAR	
  
THEATER	
  
WAR	
  ECOSYSTEM	
  (WAR	
  THEATER/CHAIN)	
  

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1-Page Visual Tool for MILITARY Problem Solving, Project Planning, Improvement, and Innovation: BCG-Business Model Wargame

  • 1. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BCG-­‐Business  Model  Court   Visual  Synthesis  of  Tools  for  Universal  Problem  Solving,  Project  Planning,  Improvement,  and  InnovaGon      q  Present   q  Future  q  Past     HIGHEST   OUTCOMES   (Ideal  Result)   ENVIRONMENT   (Supersystem:  Industry/ Ecosystem/Value  Net;   Arena;  OpPon  Space)   BUSINESS  MODEL   (System:  Theater;  Extended  Enterprise;   Value  Chain)   q  Mission/Purpose   q  Vision;  Values   q  Goals/ObjecPves   q  Targets/Success  Criteria/                Key  Metrics/KPIs   q  Policy   q  Strategy  (Trade-­‐off)   q  Value  ProposiPon   PROBLEM   HIERARCHY   (“What?”)   SOLUTION  HIERARCHY  (“What?”)   PROJECT  OUTPUTS  (Reality  vs.  Hypotheses)   q  Job  To  Get  Done   q  Profit  Model   q  Product/                Service/                Campaign   q   O.T.H.E.R.                  Process   GOLDEN   PYRAMID  
  • 2. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TacGcal  HOW?   Strategic  HOW?  (WHAT?)   BUSINESS  MODEL  CAUSES  (Factors)   ENVIRONMENTAL  CAUSES  (Factors)   BCG-­‐Business  Model  Court   EFFECT  (WHY?):  PROBLEM/FAILURE  CRITERIA:  …………………………………………..……………..      q  Present   q  Future  q  Past  
  • 3. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TacGcal  HOW?   Strategic  HOW?  (WHAT?)   q  Profit  (Value/Experience)  Model   q  Product/Service/Campaign   q  O.T.H.E.R.  Process   q  TacPcs/AcPons   q  Policy   q  Strategy  (Trade-­‐off)   q  Value  ProposiPon   q  Job  To  Get  Done   BUSINESS  MODEL  CAUSES  (Factors)   ENVIRONMENTAL  CAUSES  (Factors)   BCG-­‐Business  Model  Court   EFFECT  (WHY?):  PROBLEM/FAILURE  CRITERIA:  …………………………………………..……………..      q  Present   q  Future  q  Past  
  • 4. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TacGcal  HOW?   Strategic  HOW?  (WHAT?)   BUSINESS  MODEL  MEANS   ENVIRONMENTAL  MEANS  (WAYS)   BCG-­‐Business  Model  Court   END  (WHY?):  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..……………..      q  Present   q  Future  q  Past  
  • 5. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TacGcal  HOW?   Strategic  HOW?  (WHAT?)   q  Profit  (Value/Experience)  Model   q  Product/Service/Campaign   q  O.T.H.E.R.  Process   q  TacPcs/AcPons   q  Policy   q  Strategy  (Trade-­‐off)   q  Value  ProposiPon   q  Job  To  Get  Done   BUSINESS  MODEL  MEANS   ENVIRONMENTAL  MEANS  (WAYS)   BCG-­‐Business  Model  Court   END  (WHY?):  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..……………..      q  Present   q  Future  q  Past  
  • 6. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   Ideal  Purpose  of  a  Purpose-­‐Driven  OrganizaGon     The  Ideal  Purpose   Of  a  Purpose-­‐Driven  OrganizaGon  is  to   Create  an  Awesome  Customer  Experience   (ACE)     At  Zero  Cost    
  • 7. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing     HOW?     Ideal  Purpose  of  a  Purpose-­‐Driven  OrganizaGon    
  • 9. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past  
  • 10.   Problem-­‐SoluPon  Fitness   (Is  there  a  problem  worth  solving?)  
  • 11. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE   PROBLEM  SPACE   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM-­‐ SOLUTION  
  • 12. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM-­‐ SOLUTION  
  • 13. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM-­‐ SOLUTION  
  • 14. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   Problem-­‐WHY   Problem-­‐WHAT   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM-­‐ SOLUTION  
  • 15. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM-­‐ SOLUTION  
  • 16. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   PROBLEM-­‐ SOLUTION  
  • 17. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   PROBLEM-­‐ SOLUTION  
  • 18. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT       What  is  the  (ideal)   soluGon?     SoluGon-­‐WHY       Why  does  soluGon   work?   Problem-­‐WHY       Why  does  problem   occur?   Problem-­‐WHAT       What  is  the  (core)   problem?   SoluGon-­‐HOW     How  (and  when)   does  soluGon  work?   Problem-­‐HOW     How  (and  when)  does   problem  occur?     PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   PROBLEM-­‐ SOLUTION  
  • 19. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT       What  is  the  (ideal)   soluGon?     SoluGon-­‐WHY       Why  does  soluGon   work?   Problem-­‐WHY       Why  does  problem   occur?   Problem-­‐WHAT       What  is  the  (core)   problem?   SoluGon-­‐HOW     How  (and  when)   does  soluGon  work?   Problem-­‐HOW     How  (and  when)  does   problem  occur?     PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     PROBLEM-­‐ SOLUTION  
  • 20. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   R:  ReflecGons       H:  Hypotheses       O:  ObservaGons   Project  Info   q  Non-­‐/Customer   (Goal/Constraints)         q  Unit  of  Analysis   q  Failure  Criteria   (Stopping  Rule)     E:  Experiments     T:  Thoughts           PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     O.T.H.E.R.   Court  
  • 21. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   R:  ReflecGons     (Insights;  Lessons   Learned)     H:  Hypotheses   (Assump=ons;   Predic=ons;  Model)     O:  ObservaGons   (Visual;  Auditory;  Ki-­‐ nesthe=c;  Olfactory;   Gustatory)   Project  Info   q  Non-­‐/Customer   (Goal/Constraints)         q  Unit  of  Analysis   q  Failure  Criteria   (Stopping  Rule)     E:  Experiments   (Tests;  Results)   T:  Thoughts   (Causal  Factors)     PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     O.T.H.E.R.   Court  
  • 22.   Market-­‐Product  Fitness   (Is  there  a  Big  Urgent  Market  Problem  (BUMP)?)    
  • 23. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   PRODUCT  SPACE  (Unknown;  Known)   MARKET  SPACE  (Unknown;  Known)   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   MARKET-­‐ PRODUCT  
  • 24. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   PRODUCT  SPACE  (Unknown;  Known)   MARKET  SPACE  (Unknown;  Known)   Customer’s   Delight   Customer’s  Goal/   Job  To  Get  Done   Customer’s   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   MARKET-­‐ PRODUCT  
  • 25. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   PRODUCT  SPACE  (Unknown;  Known)   MARKET  SPACE  (Unknown;  Known)   Product’s   FuncGonality   Product’s   Delight  (Benefit)   Customer’s   Delight   Customer’s  Goal/   Job  To  Get  Done   Product’s   Pain  (Cost)   Customer’s   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   MARKET-­‐ PRODUCT  
  • 26. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   PRODUCT  SPACE  (Unknown;  Known)   MARKET  SPACE  (Unknown;  Known)   Product’s   FuncGonality   Product’s     Delight  (Benefit)   Customer’s   Delight   Customer’s  Goal/   Job  To  Get  Done   Product’s   Pain  (Cost)   Customer’s   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   MARKET-­‐ PRODUCT   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)    
  • 27. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   PRODUCT  SPACE  (Unknown;  Known)   MARKET  SPACE  (Unknown;  Known)   Product’s   FuncGonality   Product’s     Delight  (Benefit)   q  Quality   q  Performance   q  Brand   q  CustomizaPon   Customer’s   Delight   Customer’s  Goal/   Job  To  Get  Done   Product’s   Pain  (Cost)   q  Cost  (Size)   q  Complexity   q  Inaccessibility   q  Time  (Delay)   Customer’s   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   MARKET-­‐ PRODUCT   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)    
  • 28.   Business  Ecosystem  Assessment   (Does  the  business  ecosystem  offer  us   sustainable  compe==ve  advantage?)  
  • 29. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)   ECOSYSTEM  (VALUE  NET)   ECOSYSTEM    
  • 30. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   ECOSYSTEM    
  • 31. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   OPERATING  MODEL:  Creates  Value   VALUE  PROPOSITION:  Delivers  Value   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..       PROFIT  MODEL:  Captures  Value   q  Present   q  Future  q  Past   ECOSYSTEM    
  • 32. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   OPERATING  MODEL:  Creates  Value   VALUE  PROPOSITION:  Delivers  Value   Suppliers/Input   (Key  Partners)   Value  Chain   (Key  AcPviPes)       Product/Service   (Ideal  SoluPon)   Customer/Client   (Goal/Constraints)   OrganizaGon   (Key  Resources)   Channels/Rel.   (DistribuPon)     Cost  Model  (Pain)   Revenue  Model  (Delight)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROFIT  MODEL:  Captures  Value   ECOSYSTEM    
  • 33. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   OPERATING  MODEL:  Creates  Value   VALUE  PROPOSITION:  Delivers  Value   Suppliers/Input   (Key  Partners)   Value  Chain   (Key  AcPviPes)       Product/Service   (Ideal  SoluPon)   Customer/Client   (Goal/Constraints)   OrganizaGon   (Key  Resources)   Channels/Rel.   (DistribuPon)     Cost  Model  (Pain)   Revenue  Model  (Delight)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROFIT  MODEL:  Captures  Value   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)   ECOSYSTEM    
  • 34. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   The  Ideal  Purpose   Of  a  Combat-­‐Military  is  to   Create  an  Awful  Customer  Experience  (ACE)     For  the  Enemy   At  Zero  Cost     Ideal  Purpose  of  a  Combat-­‐MILITARY    
  • 35. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing     HOW?     Ideal  Purpose  of  a  Combat-­‐MILITARY    
  • 37. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past  
  • 38.   Problem-­‐SoluPon  Fitness   (Is  there  a  problem  worth  solving?)  
  • 39. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE   PROBLEM  SPACE   VALUE  (EXPERIENCE)   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 40. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   VALUE  (EXPERIENCE)   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 41. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 42. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   Problem-­‐WHY   Problem-­‐WHAT   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 43. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 44. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 45. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   PROBLEM-­‐ SOLUTION  
  • 46. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT   SoluGon-­‐WHY   Problem-­‐WHY   Problem-­‐WHAT   SoluGon-­‐HOW   Problem-­‐HOW   PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   PROBLEM-­‐ SOLUTION  
  • 47. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT       What  is  the  (ideal)   soluGon?     SoluGon-­‐WHY       Why  does  soluGon   work?   Problem-­‐WHY       Why  does  problem   occur?   Problem-­‐WHAT       What  is  the  (core)   problem?   SoluGon-­‐HOW     How  (and  when)   does  soluGon  work?   Problem-­‐HOW     How  (and  when)  does   problem  occur?     PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   PROBLEM-­‐ SOLUTION  
  • 48. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   SoluGon-­‐WHAT       What  is  the  (ideal)   soluGon?     SoluGon-­‐WHY       Why  does  soluGon   work?   Problem-­‐WHY       Why  does  problem   occur?   Problem-­‐WHAT       What  is  the  (core)   problem?   SoluGon-­‐HOW     How  (and  when)   does  soluGon  work?   Problem-­‐HOW     How  (and  when)  does   problem  occur?     PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   PROBLEM   (HIERARCHY)   EFFECT   CAUSES   SOLUTION   (HIERARCHY)   END   MEANS   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)   PROBLEM-­‐ SOLUTION  
  • 49. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   R:  ReflecGons       H:  Hypotheses       O:  ObservaGons   Project  Info   q  Non-­‐/Customer   (Goal/Constraints)         q  Unit  of  Analysis   q  Failure  Criteria   (Stopping  Rule)     E:  Experiments     T:  Thoughts           PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   O.T.H.E.R.   Court  
  • 50. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   SOLUTION  SPACE  (Unknown;  Known)   PROBLEM  SPACE  (Unknown;  Known)   R:  ReflecGons     (Insights;  Lessons   Learned)     H:  Hypotheses   (Assump=ons;   Predic=ons;  Model)     O:  ObservaGons   (Visual;  Auditory;  Ki-­‐ nesthe=c;  Olfactory;   Gustatory)   Project  Info   q  Non-­‐/Customer   (Goal/Constraints)         q  Unit  of  Analysis   q  Failure  Criteria   (Stopping  Rule)     E:  Experiments   (Tests;  Results)   T:  Thoughts   (Causal  Factors)     PAIN  (Disadvantages)   DELIGHT  (Advantages)  VALUE  (EXPERIENCE)   COMPLEMENTORS   SUPPLIERS   CUSTOMERS   COMPETITORS  (Incumbents:  SubsGtutes;  New  Entrants/Startups)     BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   O.T.H.E.R.   Court  
  • 51.   Stakeholder-­‐Tool  Fitness   (Is  there  a  stakeholder’s  problem  worth  solving?)  
  • 52. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TOOL  SPACE  (Unknown;  Known)   STAKEHOLDER  SPACE  (Unknown;  Known)   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   Stakeholder-­‐ Tool  
  • 53. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TOOL  SPACE  (Unknown;  Known)   STAKEHOLDER  SPACE  (Unknown;  Known)   STAKEHOLDER’S   Delight   STAKEHOLDER’S  Goal/   Job  To  Get  Done   STAKEHOLDER’S   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   Stakeholder-­‐ Tool  
  • 54. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TOOL  SPACE  (Unknown;  Known)   STAKEHOLDER  SPACE  (Unknown;  Known)   TOOL’S   FuncGonality   TOOL’S   Delight  (Benefit)   STAKEHOLDER’S   Delight   STAKEHOLDER’S  Goal/   Job  To  Get  Done   TOOL’S   Pain  (Cost)   STAKEHOLDER’S   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   Stakeholder-­‐ Tool  
  • 55. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TOOL  SPACE  (Unknown;  Known)   STAKEHOLDER  SPACE  (Unknown;  Known)   TOOL’S   FuncGonality   TOOL’S   Delight  (Benefit)   STAKEHOLDER’S   Delight   STAKEHOLDER’S  Goal/   Job  To  Get  Done   TOOL’S   Pain  (Cost)   STAKEHOLDER’S   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   Stakeholder-­‐ Tool   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)  
  • 56. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   TOOL  SPACE  (Unknown;  Known)   STAKEHOLDER  SPACE  (Unknown;  Known)   TOOL’S   FuncGonality   TOOL’S   Delight  (Benefit)   q  Quality   q  Performance   q  Brand   q  CustomizaPon   STAKEHOLDER’S   Delight   STAKEHOLDER’S  Goal/   Job  To  Get  Done   TOOL’S   Pain  (Cost)   q  Cost  (Size)   q  Complexity   q  Inaccessibility   q  Time  (Delay)   STAKEHOLDER’S   Pain   PAIN  (Disadvantages)   DELIGHT  (Advantages)   BCG-­‐Business  Model  Court   MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   VALUE  (EXPERIENCE)   Stakeholder-­‐ Tool   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)  
  • 57.   War  Ecosystem  Assessment   (Does  the  war  ecosystem  offer  us   sustainable  compe==ve  advantage?)  
  • 58. BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   COLLABORATORS/FRENEMIES   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)   WAR   THEATER   WAR  ECOSYSTEM  (WAR  THEATER/CHAIN)  
  • 59. BACK  STAGE  OF  WAR-­‐THEATER   FRONT  STAGE  OF  WAR-­‐THEATER   SUPPLIERS/INPUTS   ACTIVITIES   WEAPONRY/SERVICE   TARGETED  SEGMENTS   ORGANIZATION   CHANNELS/ARENAS   Cost  (Losses/Damages/Pain)   EffecGveness  (Victories/Benefits)  WAR  STRATEGY/SCOREBOARD   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)   COLLABORATORS/FRENEMIES   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   WAR   THEATER   WAR  ECOSYSTEM  (WAR  THEATER/CHAIN)  
  • 60. BACK  STAGE  OF  WAR-­‐THEATER   FRONT  STAGE  OF  WAR-­‐THEATER   SUPPLIERS/INPUTS   (Partners/Allies)   ACTIVITIES   -­‐  Job  To  Get  Done   -­‐  Rules  (Simple)   -­‐  Campaigns/TacPcs   -­‐  O.T.H.E.R.  Loop              (cf.  OODA  Loop)   WEAPONRY/SERVICE   (Ideal  Tool/Asset)   TARGETED  SEGMENTS   (Goals/Constraints)   q  Opponents/Enemies   q  Commercial  Sector   q  Public;  Influencers   q  Government;  NGOs     ORGANIZATION   -­‐  Resources   -­‐  CapabiliPes   -­‐  Team/Forces   -­‐  Infrastructure   -­‐  Culture/Brand   CHANNELS/ARENAS   (Land/Sea/Air;  Online)   Cost  (Losses/Damages/Pain)   EffecGveness  (Victories/Benefits)  WAR  STRATEGY/SCOREBOARD   BCG-­‐Business  Model  Wargame                                  MISSION/VISION/VALUES/SUCCESS  CRITERIA:  …………………………………………..………………………..      q  Present   q  Future  q  Past   SUPPLIERS   DEFENSE   OFFENSE  (ConvenGonal;  Guerilla/Insurgents)   Environment  (Global/Local:  P.E.S.T.L.I.E.D.  Trends/Intelligence)     W:   Weak-­‐ nesses   S:   Strengths   T:   Threats     O:   Oppor-­‐ tuniPes   SWOT   Profile   COLLABORATORS/FRENEMIES   WAR   THEATER   WAR  ECOSYSTEM  (WAR  THEATER/CHAIN)