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1. Non-Profit Organizations & Facebook September 2011 PEI Kids, September 2011

2. NPOs & Facebook Table of Contents Preface “What is Social Media” (Video, Source: Youtube) “Social Media” & “Social Networking” Definitions Statistics about Social Media & Social Networking Why Social Media & Networking are Important Statistics about Facebook Why Use Facebook? Why Use Facebook? Part II What other Organizations are doing well & not so well… Potential Harms or Risks when Using Social Media Social Media & Our Strategic Plan The Future of Social Media for PEI Kids Questions or Comments PEI Kids, September 2011

3. NPOs & Facebook Preface “Nonprofits have quickly figured out that Facebook is massive—providing both a robust platform and a huge base (600 million active members and growing) and is the default choice for American consumers for peer-to-peer socializing online. As a result, savvy organizations are moving to overlay the delivery of their programs and services…” Source: NTEN, Common Knowledge, and Blackbaud. 3rd Annual Nonprofit Social Network Benchmark Report 2011. Rep. Common Knowledge, 2011. Web. 23 Aug. 2011. <http://www.NonprofitSocialNetowrkSurvey.com>. PEI Kids, September 2011

4. NPOs & Facebook Social Media: What Is It? PEI, Inc. September 2011 PEI, Inc. September 2011 Source: ReadyBUZZ.com. "The Social Media Revolution - What Does It Mean for You?" YouTube - Broadcast Yourself. 25 Feb. 2011. Web. 13 Aug. 2011. <http://www.youtube.com/watch?v=pRFFsQtTE8I>. PEI Kids, September 2011

5. NPOs & Facebook Social Media & Social Networking -Social Media is the peer to peer communication and user generated content made possible through the advent of participatory “Web 2.0” tools such as blogs, online social networks, multimedia sites, and text messaging. -Social Networks are online communities of individuals who are connected to each other via ties. Social Networks form through many types of social media platforms including blog networks, list-servs and Google groups. -Larger Social Networks such as Facebook, MySpaceand LinkedInserve a wide variety of interests and geographic areas. Source: Kanter, Beth, and Allison H. Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010. Print. PEI Kids, September 2011

6. NPOs & Facebook Statistics about Social Media & Social Networking Nonprofit efforts to attract more supporters on social networks are working. Most nonprofits (92%), regardless of organization size, are using at least one commercial social network (CSN) like Facebook, Twitter or LinkedIn. YouTube is popular with nearly half (47%) of charities indicating they have a presence on this social video sharing site. Twitter is the second most popular used by 57%of organizations. The industry giant with 89% adoption among nonprofits is Facebook. Source: NTEN, Common Knowledge, and Blackbaud. 3rd Annual Nonprofit Social Network Benchmark Report 2011. Rep. Common Knowledge, 2011. Web. 23 Aug. 2011. <http://www.NonprofitSocialNetowrkSurvey.com>. PEI Kids, September 2011

7. NPOs & Facebook Why Social Media & Networking are Important “Social media is fundamentally re-engineering the way we promote and sell our goods and services. If you are not making this a part of your business and marketing plan, know that your competitors are. The social media train is picking up steam, and if you don’t get on board, you’ll be left at the station. If you are not participating on any social networks, you are being left behind.” Source: Schuele, Susi. "Social Networking: How to Be Effective." GPSolo 28.4 (2011): 24-27. Print. PEI Kids, September 2011

8. NPOs & Facebook Why Social Media & Networking are Important Source: http://www.kaizen-marketing.com/social-media-important/ PEI Kids, September 2011

9. NPOs & Facebook Statistics about Facebook If Facebook was a country, it would be the Third Largest country in the world (right behind China and India). There are more than 750 million active users. 50% of its active users log on to Facebook in anygiven day. The average user has over 130 friends. People spend over 700 billion minutes every month on Facebook. Source: http:www.facebook.com/press/info.php?statistics PEI Kids, September 2011

10. NPOs & Facebook Why Use Facebook? PEI Kids, September 2011

12. Promote the generosity of our current funders

13. To find and communicate with potential supporters and keep current donors engaged

14. To stir and broaden support for important social issues

15. To empower members to engage in their own actions

16. To organize, promote and manage events

17. To promote organization’s latest news and meetings

18. To strengthen and develop relationships with community partners

19. To raise public awareness and money for advocacy efforts

20. To find and recruit volunteers

21. To create a single branded page of your organization’s work

22. To stay in touch with core audiences on anongoing basisPEI Kids, September 2011

23. NPOs & Facebook What other Organizations are doing well (& not so well)…

24. NPOs & Facebook Potential Harms or Risks when Using Social Media Privacy Social Media Policy Bad/negative/unwanted Code of Conduct media exposure Thoughtful Responses Credit Card Donations Security

25. NPOs & FacebookSocial Media & Our Strategic Plan Fundraising tool- enhancing our fundraising Social media provides PEI Kids with the foundation to bring our needs, opportunities, image, relationships and strengths to the public through viral marketing. We are also presented with the occasion to enhance our services and bring our improvements to fruition. 5-7 minute video – easy to get it up there Find unmet needs in the community “Most don’t know us at all.”- This is the way to do it! PEI Kids, September 2011

26. NPOs & Facebook The Future of Social Media for PEI Kids PEI Kids, September 2011

27. NPOs & Facebook Questions or Comments PEI Kids, September 2011