2Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
CREATIVE BRIEF
For this project I was required to research the need for “Milennials” in the work-
place.
I compiled the data, drafted the copy, chose the images and designed the
presentation. The Executive Director gave her notes, a few suggestions and
then I completed the presentation and had it pass through branding and legal.
This presentation was extremely well received at the Sales Conference and
far exceeded the results for which it was intended having been lauded as
“The best presentation at the conference.” -Richard Smiraldi
4
OUR REALITY
DEVICE FREEDOM– Employees want the ability to
use the same devices they use at home, at work.
RESEARCH BUYER– By the time the customer
gets to the checkout – they’ve done the research
and know what they want.
MOBILE POWER– Today’s average mobile phone
is more powerful than the computers that sent two
astronauts to the moon in 1969. Mobility also
enables the worker to work from virtually anywhere.
5
The Future is Now
New Age of Technology Requires
COMPETENCE
COMMITMENT
CONTRIBUTION
Next Gen need to feel
that they are contributing in
their work
Candidate needs to have
the knowledge, skills and
values – the right tools,
in the right place and in
the right job.
Next Gen needs to be
willing to pay their dues –
but this also requires a
clear future career path.
6
Colligan, Caitlin. “Wireless Infrastructure Investment Will Generate $1.2 Trillion in Economic Activity and Create 1.2 Million Jobs.” PCIA
Press Releases. 19 Sept. 2013. 30 Mar 2015. <http://www.pcia.com/pcia-press-releases/601-wireless-infrastructure-investment-will-
generate-1-2-trillion-in-economic-activity-and-create-1-2-million-jobs>
new jobs by from
wireless investment
1.2M
7
Companies build, market, sell and support solutions
that help all of us make sense of the world we live,
work and play in.
How can we do this successfully if we omit
contributions from millennials?
8
We Are Moving from Merely Fast to NOW
SECONDS
60
EVERY
We acquire talent that moves with the speed of technology
9
The New Talent Equation
Companies are shifting
Business Models to
adapt to New
Generations
of Talent and the
skills they bring
to the marketplace
10
Millennials, Hipsters, Hippies
The more things change, the more
they stay the same. Millennials, like
the hipsters (1990’s) before them and
the hippies (1960’s) all wanted to save
the planet in new, creative and
unexpected ways-to leave the world a
better place. The key difference that
makes this possible now more than
ever before in history is:
TECHNOLOGY
11
Our talent engages in mobility
BECAUSE THEY ARE THE MOBILE CUSTOMER
75%
Will make up
the Workforce by
“ “Business leaders need to think more about
how to exploit the millennial generation’s
natural talent for social connectedness,
technology, ambition and creativity.
M I LL E N N I A L SAges 18-35
In 2014
made up
the work
force
Self-starters, risk takers and
visionaries, Millennials have
energy and passion to drive
business forward.
“Millennial Myths vs. Reality: How to Engage and Hire Next Gen Talent.” HRMC Human Resource Management
Center 2013. 30 Mar 2015. <http://www.hrmc.com/white-papers/millennial-myths-vs-reality-how-to-engage- and-hire-
next-gen-talent.aspx>
2025
36%
12
What is the optimal
culture?
Repositioning the Workforce
Planning that bolsters medium-term ability to reposition organization
What kind of talent is
needed to drive an
organization forward in the
social media age?
What essential skills
should be sourced?
How will Millennials
play a part?
SKILLSTALENT CULTURE
13
Opportunity to develop a new generation of
insightful and strong leadership
Opportunity to develop
a new generation of
insightful and strong
leadership
14
Talent Acquisition
Millennial Wants =
Corporate Shift
• Social & Enjoyable Work
Environment
• Flexible Hours
• Career Progression
• Personal Growth
• Recognition for contributions
15
LIFE
COACH
COLLISION COMMUNITY AUTONOMY DEVELOPMENT
RIGHT
FIT
CLEAR
MISSION
WORK/
LIFE
INTEGRATION
HOLACRACY TRANSPARENCY
How ZAPPOS attracts Millennials
Benchmarking
FUN
“Zappos’ 11 Company Culture Aspects That Win Over Millenials” Busiiness 2 Community 17 January 2014. 6 April 2015.
<http://www.business2community.com/strategy/zappos-11-company-culture-aspects-win-millennials-0747491#!UkxpA>
16
THE KEY COMPONENTS
in the ideal TALENT For Verizon
INITIATIVES
Innovative Thinkers
Big or small we value ideas
Team Players
Together, we can solve the world’s
greatest challenges. Team players
are essential to our success.
Problem Solvers
Big ideas are out there – just waiting
for you to think of them. We champion
visionaries for growth.
Today’s Top Talent speaks to customers in the language of the Millennial
18
THE VERIZON PARTNER PROGRAM
Why Now Is The Best Time To Join
In times of technological change, the right
blend of assets can help you:
PARTNER ADVANTAGE
No Starting
Over
And that’s why we developed the –
To give you greater access to more
innovative technology solutions than ever
before, all from a single trusted brand.
Verizon Partner Program
• MEET evolving customer demands
• EXPAND into new markets, and
• GROW revenue
Access to
Marketing Development
Funds
Bring Breadth
and Depth to Your
Portfolio
Program
Enhancements
That Offer You More
19
“ “Verizon has enabled us by simplifying their
solutions and systems which helps us solve our
clients issues faster.
-Mike Goodenough, BCMone
“ “Verizon has made exponential investments to
help us be successful. From their system
improvements, marketing enabler investments
and complex quoting simplification.
-Reed Reynolds, Kingcom
Partner Reviews
The way business works has changed — big time. That's because business technology has changed too. Organizations are more agile and mobile than ever before, thanks in no small part to cloud and mobility. These tools give firms such as yours the ability to stand out among their peers, to operate with more efficiency, to be more responsive to their customers and to innovate their own service delivery – in the new language of Millennials.
<#>
Social media is key to marketing in the 21st century….yet most companies do not train their people in the language of millennials –that is- how to engage customers through social media
The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees.
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%).
The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”
Replace with data on millenials
Coaching: Full time life coaching available for employees to help set and achieve goals/financial planning
Collision: Facility designed to increase employee collisions to foster creativity – only one to two exits. They also encourage employees to get out of the office and contribute
Community: Moved facility to urban locale so that employees would revitalize and positively impact community (former city hall in Las Vegas)
Autonomy: Employees are empowered to do whatever they want to provide “WOW” factor for customer. There are no phone scripts or time limits. They want their reps true personalities to shine. Also Twitter policy is “just be real and use your best judgment.”
Development: company offers hundreds of books free in lobby. Employees paid extra for reading and presenting their learnings. Also company offers classes to review popular books. Zappos provides training and mentorship necessary so employee can become a senior lead within 5-7 years. They offer “skill set” system that certifies employee and gives them pay bump with each new skill acquired.
Fun: Departments at Zappos feature: make-shift bowling alleys, pirate costume clad employees, karaoke, nap rooms, a petting zoo, hot dog socials and even Llamas! One of Zappos core values is: “Create Fun And a little weirdness.”
Right Team: Starts with hiring process. Zappos offers everyone $2,000.00 to quit after taking the first week of training and it’s a standing offer until the fourth week. This ensures that people are there for more than a paycheck.
Clear Mission: Not just a job or a career – but a “calling.” Zappos vision has a higher purpose (Like VZ Powerful campaign?) They are all about providing the best possible customer service to everyone anywhere. Company culture became a business strategy with success being a natural byproduct. And finally, community has become an integral part of their mission.
Work/Life Integration: Encourages employees to bring their “true self and passions” to work and hang out with other employees when not at work to increase productivity.
Holocracy: Employees are encouraged to collaborate on company’s core values- a management structure based on tasks rather than corporate structure.
Transparency: Every year employees are encouraged to contribute to “The Culture Book” – their true feelings about the company, good or bad, which the company then gives to prospective employees and to vendors – unedited. By doing this they expose the company DNA.
Pic 1: The Evolution of Technology and it’s impact on the developent of social businesses
Pic 2: OUR REALITY
Pic 3: The Future is Now
Pic 4: 1.2 Million New Jobs
Pic 5: We Are Moving from Merely Fast to NOW
Pic 6: The New Talent Equation
Pic 7: Millennials, Hipsters, Hippies
Pic 8: The Millennials understand Social Media
Pic 9: Opportunity to develop a new generation of insightful and strong leadership
Pic 10: THE KEY COMPONENTS in the ideal TALENT For Verizon
Pic 11: Repositioning the Workforce