Anúncio

Smiraldi sample channel visionaries

Graphic Designer | Visual Designer em ACS
20 de Nov de 2018
Anúncio

Mais conteúdo relacionado

Similar a Smiraldi sample channel visionaries(20)

Anúncio

Mais de Richard Smiraldi(20)

Anúncio

Smiraldi sample channel visionaries

  1. NEXT GENERATION TALENT EQUATION Wendy Petty Executive Director Global Channel Sales April 8, 2015 Fairmont Hotel Newport Beach
  2. 2Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. CREATIVE BRIEF For this project I was required to research the need for “Milennials” in the work- place. I compiled the data, drafted the copy, chose the images and designed the presentation. The Executive Director gave her notes, a few suggestions and then I completed the presentation and had it pass through branding and legal. This presentation was extremely well received at the Sales Conference and far exceeded the results for which it was intended having been lauded as “The best presentation at the conference.” -Richard Smiraldi
  3. 3
  4. 4 OUR REALITY DEVICE FREEDOM– Employees want the ability to use the same devices they use at home, at work. RESEARCH BUYER– By the time the customer gets to the checkout – they’ve done the research and know what they want. MOBILE POWER– Today’s average mobile phone is more powerful than the computers that sent two astronauts to the moon in 1969. Mobility also enables the worker to work from virtually anywhere.
  5. 5 The Future is Now New Age of Technology Requires COMPETENCE COMMITMENT CONTRIBUTION Next Gen need to feel that they are contributing in their work Candidate needs to have the knowledge, skills and values – the right tools, in the right place and in the right job. Next Gen needs to be willing to pay their dues – but this also requires a clear future career path.
  6. 6 Colligan, Caitlin. “Wireless Infrastructure Investment Will Generate $1.2 Trillion in Economic Activity and Create 1.2 Million Jobs.” PCIA Press Releases. 19 Sept. 2013. 30 Mar 2015. <http://www.pcia.com/pcia-press-releases/601-wireless-infrastructure-investment-will- generate-1-2-trillion-in-economic-activity-and-create-1-2-million-jobs> new jobs by from wireless investment 1.2M
  7. 7 Companies build, market, sell and support solutions that help all of us make sense of the world we live, work and play in. How can we do this successfully if we omit contributions from millennials?
  8. 8 We Are Moving from Merely Fast to NOW SECONDS 60 EVERY We acquire talent that moves with the speed of technology
  9. 9 The New Talent Equation Companies are shifting Business Models to adapt to New Generations of Talent and the skills they bring to the marketplace
  10. 10 Millennials, Hipsters, Hippies The more things change, the more they stay the same. Millennials, like the hipsters (1990’s) before them and the hippies (1960’s) all wanted to save the planet in new, creative and unexpected ways-to leave the world a better place. The key difference that makes this possible now more than ever before in history is: TECHNOLOGY
  11. 11 Our talent engages in mobility BECAUSE THEY ARE THE MOBILE CUSTOMER 75% Will make up the Workforce by “ “Business leaders need to think more about how to exploit the millennial generation’s natural talent for social connectedness, technology, ambition and creativity. M I LL E N N I A L SAges 18-35 In 2014 made up the work force Self-starters, risk takers and visionaries, Millennials have energy and passion to drive business forward. “Millennial Myths vs. Reality: How to Engage and Hire Next Gen Talent.” HRMC Human Resource Management Center 2013. 30 Mar 2015. <http://www.hrmc.com/white-papers/millennial-myths-vs-reality-how-to-engage- and-hire- next-gen-talent.aspx> 2025 36%
  12. 12 What is the optimal culture? Repositioning the Workforce Planning that bolsters medium-term ability to reposition organization What kind of talent is needed to drive an organization forward in the social media age? What essential skills should be sourced? How will Millennials play a part? SKILLSTALENT CULTURE
  13. 13 Opportunity to develop a new generation of insightful and strong leadership Opportunity to develop a new generation of insightful and strong leadership
  14. 14 Talent Acquisition Millennial Wants = Corporate Shift • Social & Enjoyable Work Environment • Flexible Hours • Career Progression • Personal Growth • Recognition for contributions
  15. 15 LIFE COACH COLLISION COMMUNITY AUTONOMY DEVELOPMENT RIGHT FIT CLEAR MISSION WORK/ LIFE INTEGRATION HOLACRACY TRANSPARENCY How ZAPPOS attracts Millennials Benchmarking FUN “Zappos’ 11 Company Culture Aspects That Win Over Millenials” Busiiness 2 Community 17 January 2014. 6 April 2015. <http://www.business2community.com/strategy/zappos-11-company-culture-aspects-win-millennials-0747491#!UkxpA>
  16. 16 THE KEY COMPONENTS in the ideal TALENT For Verizon INITIATIVES Innovative Thinkers Big or small we value ideas Team Players Together, we can solve the world’s greatest challenges. Team players are essential to our success. Problem Solvers Big ideas are out there – just waiting for you to think of them. We champion visionaries for growth. Today’s Top Talent speaks to customers in the language of the Millennial
  17. 18 THE VERIZON PARTNER PROGRAM Why Now Is The Best Time To Join In times of technological change, the right blend of assets can help you: PARTNER ADVANTAGE No Starting Over And that’s why we developed the – To give you greater access to more innovative technology solutions than ever before, all from a single trusted brand. Verizon Partner Program • MEET evolving customer demands • EXPAND into new markets, and • GROW revenue Access to Marketing Development Funds Bring Breadth and Depth to Your Portfolio Program Enhancements That Offer You More
  18. 19 “ “Verizon has enabled us by simplifying their solutions and systems which helps us solve our clients issues faster. -Mike Goodenough, BCMone “ “Verizon has made exponential investments to help us be successful. From their system improvements, marketing enabler investments and complex quoting simplification. -Reed Reynolds, Kingcom Partner Reviews
  19. 20 In Conclusion

Notas do Editor

  1. The way business works has changed — big time. That's because business technology has changed too. Organizations are more agile and mobile than ever before, thanks in no small part to cloud and mobility. These tools give firms such as yours the ability to stand out among their peers, to operate with more efficiency, to be more responsive to their customers and to innovate their own service delivery – in the new language of Millennials.
  2. <#>
  3. Social media is key to marketing in the 21st century….yet most companies do not train their people in the language of millennials –that is- how to engage customers through social media The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”
  4. Replace with data on millenials
  5. Coaching: Full time life coaching available for employees to help set and achieve goals/financial planning Collision: Facility designed to increase employee collisions to foster creativity – only one to two exits. They also encourage employees to get out of the office and contribute Community: Moved facility to urban locale so that employees would revitalize and positively impact community (former city hall in Las Vegas) Autonomy: Employees are empowered to do whatever they want to provide “WOW” factor for customer. There are no phone scripts or time limits. They want their reps true personalities to shine. Also Twitter policy is “just be real and use your best judgment.” Development: company offers hundreds of books free in lobby. Employees paid extra for reading and presenting their learnings. Also company offers classes to review popular books. Zappos provides training and mentorship necessary so employee can become a senior lead within 5-7 years. They offer “skill set” system that certifies employee and gives them pay bump with each new skill acquired. Fun: Departments at Zappos feature: make-shift bowling alleys, pirate costume clad employees, karaoke, nap rooms, a petting zoo, hot dog socials and even Llamas! One of Zappos core values is: “Create Fun And a little weirdness.” Right Team: Starts with hiring process. Zappos offers everyone $2,000.00 to quit after taking the first week of training and it’s a standing offer until the fourth week. This ensures that people are there for more than a paycheck. Clear Mission: Not just a job or a career – but a “calling.” Zappos vision has a higher purpose (Like VZ Powerful campaign?) They are all about providing the best possible customer service to everyone anywhere. Company culture became a business strategy with success being a natural byproduct. And finally, community has become an integral part of their mission. Work/Life Integration: Encourages employees to bring their “true self and passions” to work and hang out with other employees when not at work to increase productivity. Holocracy: Employees are encouraged to collaborate on company’s core values- a management structure based on tasks rather than corporate structure. Transparency: Every year employees are encouraged to contribute to “The Culture Book” – their true feelings about the company, good or bad, which the company then gives to prospective employees and to vendors – unedited. By doing this they expose the company DNA.
  6. Pic 1: The Evolution of Technology and it’s impact on the developent of social businesses Pic 2: OUR REALITY Pic 3: The Future is Now Pic 4: 1.2 Million New Jobs Pic 5: We Are Moving from Merely Fast to NOW Pic 6: The New Talent Equation Pic 7: Millennials, Hipsters, Hippies Pic 8: The Millennials understand Social Media Pic 9: Opportunity to develop a new generation of insightful and strong leadership Pic 10: THE KEY COMPONENTS in the ideal TALENT For Verizon Pic 11: Repositioning the Workforce
Anúncio