Emilia Brânzan, Industry Manager Branding, Google România

1. Google Internal and Confidential.
How to make
Unskippable
Ads
Emilia Branzan, Industry Manager Branding
March 2017

2. Google Internal and Confidential.
Hemingway At The Algonquin
‘While lunching with friends at the
Algonquin, Hemingway bets the table
ten dollars each that he can craft an
entire story in six words. After the pot is
assembled, Hemingway writes…’
Source: Miller, Peter . Get Published! Get Produced!: A Literary Agent’s Tips on How to Sell Your Writing.

3. Google Internal and Confidential.
For sale:
baby shoes,
never worn.

4. Proprietary + Confidential
What happens when you make
something people love?

5. Proprietary + Confidential

7. Proprietary + Confidential
The internet is
made of cats.
things we love

8. Proprietary + Confidential
& things we do
together...

9. INTERNAL: Google Confidential and ProprietaryINTERNAL: Google Confidential and Proprietary
2:00/12:00

10. Proprietary + Confidential
1.The medium-close shot

11. Proprietary + Confidential

12. Proprietary + Confidential
2. The Influence of Influencers

13. Proprietary + Confidential

14. Proprietary + Confidential
3. Defined by what’s missing

15. Proprietary + Confidential

16. Proprietary + Confidential
4. The Power of Real Life

17. Proprietary + Confidential

18. Proprietary + Confidential
5. The power of unexpected

19. Proprietary + Confidential

20. Confidential & Proprietary
Thank you!