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Orion Edutech Private Ltd.
August 2011
Contents


                             Executive Summary
                             Factsheet
                             Offices & Centres
                             Business Model
                             Key People
Orion Edutech Private Ltd.   SWOT Analysis
                             Financial Profile
                             Competitive Landscape
                             Competitive Benchmarking
                             Industry Analysis
                             Recent News
                             Appendix



                                                        2
Executive Summary
                    • Orion Edutech Private Ltd. provides a wide array of courses which includes Course A,B,C,D,E,F,G etc
Company             • Current strength stands around X centers located across all over Country 1
Description         • The company is ISO --: -- certified


                    • It primarily functions under two broad categories, self-owned centres and franchised centres which help
Business Model        them have a pan-India presence

                    • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis       • Orion Edutech can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic
                      initiatives and growth prospects of the organization

                    • Orion Edutech has generated total revenues of INR X mn in the fiscal year (FY) 20-- from INR Y mn in FY 20--.
                      It incurred a net profit of INR U mn in FY 20-- from INR V mn in FY 20--
Financial Profile   • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
                      financial figures for the last X years along with an analysis of its key ratios that informs about the financial
                      health and capacity to run its operations

                    • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
                      education systems namely, I and J
                    • Formal education system includes segments such as K and L, whereas the informal education system
                      includes M, N and O
Industry Analysis
                    • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
                      CAGR to reach INR Z bn by 20--
                    • The market is divided into segments like A,B,C,D,E etc

                    • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
Competitive         • Competition in the vocational training industry is increasing steadily with many private chains opening their
Landscape             institutions in different regions of the country




                                                                                                                                    3
Factsheet
Basic Information       Brief Description
                        • Orion Edutech Private Ltd. ( Orion Edutech) was established in
Industry
                          20-- and is headquartered in City 1, State 1.
                        • It operates self owned and franchise based centres and
Corporate Address
                          currently has more than X centres all over Country 1; with
                          international presence in Country 2 and Country 3.
                        • The company is ISO --: -- certified



                                                 E
Tel No.                 • It provides services in the fields of Course 1, Course 2, Course 3,
Fax No.

Website
                                               PL
                          Course 4, Course 5, Course 6 and Course 7
                        • It offers dual certification for its courses



                                              M
                                Certification 1




                                             A
Year Founded                    Certification 2




                                            S
Year of Incorporation   • It has association with Institution 1, Institution 2, Institution 3,
                          Institution 4 etc..
                        • It provides Y per cent placement for its students
Ownership                       Already placed more than Z students in organizations such as
                                Organization 1, Organization 2, Organization 3, Organization 4,
Revenue                         Organization 5, Organization 6, Organization 7, Organization 8,
                                Organization 9, Organization 10, Organization 11, Organization 12 etc
Fiscal Year End
                        • It plans to venture into countries where Industry 1 is booming
Auditor                   but has lack of training courses in Skill 1
Competitors


                        Brief History
                        20--:

Source:

                                                                                                        4
Offices & Centres – India




             PLE
          SAM


                                         HQ Office
                                         Centres


                            Note: The mappings exhibit major cities with multiple centres
Source:                                 This may not include all centres of the company

                                                                                     5
Business Model
                                                 Orion Edutech Private Ltd.




                          Self Owned Centers                               Franchised Centers




             IndiaSkills Franchisee Pre-Requisites                             IndiaSkills Franchise Support


•Requirement 1
                                                                  The Franchise extends various support services such as:



                                                 E
•Requirement 2                                                    • Support 1 includes

•Requirement 3


                                               PL                      A
                                                                       B
                                                                       C
•Requirement 4

•Requirement 5

•Requirement 6
                                            SAM                   • Support 2 includes
                                                                       D
                                                                       E
                                                                       F
                                                                       G
                                                                       H
•Requirement 7


Source: Company Website

                                                                                                                            6
Key People (1/2)
Director                                Director
                                        Mr. Y
Mr. X
                                        Director
Director
                                        Age : --
Age : --
                                        Since: --
Since: --
Current Position:       • Director      Current Position:       • Director


Professional History:   • --            Professional History:   • --
Qualification:          • --            Qualification:          • --
Board Memberships       • --
                                        Board Memberships       • --
Others                  • --
                                        Others                  • --




                                        PLE
                                     SAM
Source:

                                                                             7
SWOT Analysis
                      Strengths                        Weakness
• Strength 1:                          • Weakness 1:




• Strength 2 :

                                        LE
                                       • Weakness 2:


                                       P
• Strength 3 :


                                    SAM
                    Opportunities                       Threats
• Opportunity 1:                       • Threat 1:




                                       • Threat 2:

• Opportunity 2 :

                                       • Threat 3:




                                                                  8
Ratio Analysis
Key Ratios                                                                      Key Ratio Analysis

                                     y-o-y change
              Particulars                            2010      2009      2008   • Analysis Point 1
                                       (2010-09)

Profitability Ratios
 Operating Margin                         -            -        -         -
                                                                                • Analysis Point 2
 Net Margin                               -            -        -         -




                                                                                                      E
 Profit Before Tax Margin                 -            -        -         -




                                                                                                     L
 Return on Equity                         -            -        -         -




                                                                                                    P
 Return on Capital Employed               -            -        -         -     • Analysis Point 3
 Return on Assets                         -            -        -         -




                                                                                                   M
 Return on Fixed Assets                   -            -        -         -




                                                                                                  A
Cost Ratios                               -            -        -         -
                                                                                • Analysis Point 4



                                                                                                 S
 Operating costs (% of Sales)             -            -        -         -
 Administration costs (% of Sales)        -            -        -         -
Liquidity Ratios                          -            -        -         -
                                                                                • Analysis Point 5
 Current Ratio                            -            -        -         -
 Cash Ratio                               -            -        -         -
Leverage Ratios                           -            -        -         -
                                                                                • Analysis Point 6
 Debt to Equity Ratio                     -            -        -         -
 Debt to Capital Ratio                    -            -        -         -
Efficiency Ratios                         -            -        -         -
                                                                                • Analysis Point 7
 Fixed Asset Turnover                     -            -        -         -
 Asset Turnover                           -            -        -         -
 Current Asset Turnover                   -            -        -         -
 Working Capital Turnover                 -            -        -         -
 Capital Employed Turnover                -            -        -         -


Source:                                             Improved   Decline            Note: y-o-y change in Profitability and Cost Ratios is represented in basis points

                                                                                                                                                                 9
Competitive Landscape (2/2)
Competitive Scenario
Company Name           Hero MindMine               IndiaCan                   IndiaSkills              Orion Edutech
                                            Number of Centres
Study Centres                -                         -                           -                          -
                                  Financial Information (INR mn – FY 2010)
Total Revenue                -                         -                           -                          -
Net Profit/(loss)            -                         -                           -                          -
                                        Geographic Presence (India)
Zone A                      H                         H                            H                          M
Zone B                      M                          L                          M                           H
Zone C                       L                        M                            L                          L
Zone D                      M                          L                          M                           M
                                 Major Market Segments (courses/subjects)
Vocational Training:
Course A
Course B
Course C
Course D
Course E
Course F
Course G
Course H
Source:                                                                H: High; L: Low; M: Medium   Offered       Not Offered

                                                                                                                           10
Industry Analysis
Vocational Training Industry – Overview                         Size & Growth
• Vocational training market is currently estimated to be
  worth INR X bn and is poised to grow at u per cent              INR bn
  CAGR to reach INR Y bn by 20--                                200                                                             T
• Some major segments in vocational training in India                                                  +u%
  include Segment A, Segment B, Segment C, Segment D            150                                                     S
  and Segment E                                                                                          R
    • Based on the trends of employability in the industry,     100                         Q
                                                                           P



              LE
      Segment F. Segment G, Segment H, Segment I, Segment J
      are the emerging segments                                  50


             P
• It is a developing market with strong opportunity for
  new players                                                     0


            M
    • Private players operate free of any regulations i.e. no          20--             20--e          20--e           20--e   20--e




          SA
      governing/ regulatory bodies
• Factors driving growth for the market include -
      Factor 1                                                  Market Segmentation
      Factor 2                                                                                  Others
      Factor3                                                                               E
                                                                                                  p%
      Factor 4                                                                              o%
• Visible trends in the market are -                                                                              k%    A
                                                                               D
      Trend 1                                                                      n%
      Trend 2
      Trend 3
      Trend 4
                                                                                                                         B
                                                                                       m%
                                                                                   C                         l%


Source:

                                                                                                                                       11
Thank you for the attention
Orion Edutech Private Ltd. is a part of Netscribes’ Vocational Education Company
Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal                                                                 Jitendra Punjabi
Phone:         +91 22 4098 7530                                             Phone:         +91 33 4064 6215
E-Mail:        gagan.uppal@netscribes.com                                   E-Mail:        jitendra.punjabi@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.

                                                 www.netscribes.com
                                                                                                                                             12

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Orion Edutech Private Ltd. - Company Profile

  • 1. Orion Edutech Private Ltd. August 2011
  • 2. Contents Executive Summary Factsheet Offices & Centres Business Model Key People Orion Edutech Private Ltd. SWOT Analysis Financial Profile Competitive Landscape Competitive Benchmarking Industry Analysis Recent News Appendix 2
  • 3. Executive Summary • Orion Edutech Private Ltd. provides a wide array of courses which includes Course A,B,C,D,E,F,G etc Company • Current strength stands around X centers located across all over Country 1 Description • The company is ISO --: -- certified • It primarily functions under two broad categories, self-owned centres and franchised centres which help Business Model them have a pan-India presence • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern SWOT Analysis • Orion Edutech can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic initiatives and growth prospects of the organization • Orion Edutech has generated total revenues of INR X mn in the fiscal year (FY) 20-- from INR Y mn in FY 20--. It incurred a net profit of INR U mn in FY 20-- from INR V mn in FY 20-- Financial Profile • The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key financial figures for the last X years along with an analysis of its key ratios that informs about the financial health and capacity to run its operations • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, I and J • Formal education system includes segments such as K and L, whereas the informal education system includes M, N and O Industry Analysis • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent CAGR to reach INR Z bn by 20-- • The market is divided into segments like A,B,C,D,E etc • Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2 Competitive • Competition in the vocational training industry is increasing steadily with many private chains opening their Landscape institutions in different regions of the country 3
  • 4. Factsheet Basic Information Brief Description • Orion Edutech Private Ltd. ( Orion Edutech) was established in Industry 20-- and is headquartered in City 1, State 1. • It operates self owned and franchise based centres and Corporate Address currently has more than X centres all over Country 1; with international presence in Country 2 and Country 3. • The company is ISO --: -- certified E Tel No. • It provides services in the fields of Course 1, Course 2, Course 3, Fax No. Website PL Course 4, Course 5, Course 6 and Course 7 • It offers dual certification for its courses M Certification 1 A Year Founded Certification 2 S Year of Incorporation • It has association with Institution 1, Institution 2, Institution 3, Institution 4 etc.. • It provides Y per cent placement for its students Ownership Already placed more than Z students in organizations such as Organization 1, Organization 2, Organization 3, Organization 4, Revenue Organization 5, Organization 6, Organization 7, Organization 8, Organization 9, Organization 10, Organization 11, Organization 12 etc Fiscal Year End • It plans to venture into countries where Industry 1 is booming Auditor but has lack of training courses in Skill 1 Competitors Brief History 20--: Source: 4
  • 5. Offices & Centres – India PLE SAM HQ Office Centres Note: The mappings exhibit major cities with multiple centres Source: This may not include all centres of the company 5
  • 6. Business Model Orion Edutech Private Ltd. Self Owned Centers Franchised Centers IndiaSkills Franchisee Pre-Requisites IndiaSkills Franchise Support •Requirement 1 The Franchise extends various support services such as: E •Requirement 2 • Support 1 includes •Requirement 3 PL A B C •Requirement 4 •Requirement 5 •Requirement 6 SAM • Support 2 includes D E F G H •Requirement 7 Source: Company Website 6
  • 7. Key People (1/2) Director Director Mr. Y Mr. X Director Director Age : -- Age : -- Since: -- Since: -- Current Position: • Director Current Position: • Director Professional History: • -- Professional History: • -- Qualification: • -- Qualification: • -- Board Memberships • -- Board Memberships • -- Others • -- Others • -- PLE SAM Source: 7
  • 8. SWOT Analysis Strengths Weakness • Strength 1: • Weakness 1: • Strength 2 : LE • Weakness 2: P • Strength 3 : SAM Opportunities Threats • Opportunity 1: • Threat 1: • Threat 2: • Opportunity 2 : • Threat 3: 8
  • 9. Ratio Analysis Key Ratios Key Ratio Analysis y-o-y change Particulars 2010 2009 2008 • Analysis Point 1 (2010-09) Profitability Ratios Operating Margin - - - - • Analysis Point 2 Net Margin - - - - E Profit Before Tax Margin - - - - L Return on Equity - - - - P Return on Capital Employed - - - - • Analysis Point 3 Return on Assets - - - - M Return on Fixed Assets - - - - A Cost Ratios - - - - • Analysis Point 4 S Operating costs (% of Sales) - - - - Administration costs (% of Sales) - - - - Liquidity Ratios - - - - • Analysis Point 5 Current Ratio - - - - Cash Ratio - - - - Leverage Ratios - - - - • Analysis Point 6 Debt to Equity Ratio - - - - Debt to Capital Ratio - - - - Efficiency Ratios - - - - • Analysis Point 7 Fixed Asset Turnover - - - - Asset Turnover - - - - Current Asset Turnover - - - - Working Capital Turnover - - - - Capital Employed Turnover - - - - Source: Improved Decline Note: y-o-y change in Profitability and Cost Ratios is represented in basis points 9
  • 10. Competitive Landscape (2/2) Competitive Scenario Company Name Hero MindMine IndiaCan IndiaSkills Orion Edutech Number of Centres Study Centres - - - - Financial Information (INR mn – FY 2010) Total Revenue - - - - Net Profit/(loss) - - - - Geographic Presence (India) Zone A H H H M Zone B M L M H Zone C L M L L Zone D M L M M Major Market Segments (courses/subjects) Vocational Training: Course A Course B Course C Course D Course E Course F Course G Course H Source: H: High; L: Low; M: Medium Offered Not Offered 10
  • 11. Industry Analysis Vocational Training Industry – Overview Size & Growth • Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent INR bn CAGR to reach INR Y bn by 20-- 200 T • Some major segments in vocational training in India +u% include Segment A, Segment B, Segment C, Segment D 150 S and Segment E R • Based on the trends of employability in the industry, 100 Q P LE Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments 50 P • It is a developing market with strong opportunity for new players 0 M • Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e SA governing/ regulatory bodies • Factors driving growth for the market include - Factor 1 Market Segmentation Factor 2 Others Factor3 E p% Factor 4 o% • Visible trends in the market are - k% A D Trend 1 n% Trend 2 Trend 3 Trend 4 B m% C l% Source: 11
  • 12. Thank you for the attention Orion Edutech Private Ltd. is a part of Netscribes’ Vocational Education Company Profile Series. For more detailed information or customized research requirements please contact: Gagan Uppal Jitendra Punjabi Phone: +91 22 4098 7530 Phone: +91 33 4064 6215 E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com 12