Tissue and Hygiene in Kenya

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Tissue and Hygiene in Kenya
Published on November 2012

Report Summary

A sustained economic growth of 4.3% yearly as well as a strong entrepreneurial spirit amongst Kenyans has brought about an
observable increase in middle-income earners in the country. The Kenya Economic Survey 2011 defines a middle-income earner as
an individual or household for which monthly consumption expenditure ranges from KES23,671 to KES120,000. Households that
benefit from such high consumption allowances have contributed to the significant increase in the size of the consumer goods...

Euromonitor International's Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at
a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they new product
developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

TISSUE AND HYGIENE IN KENYA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Growth of the Middle Class Signals Higher Income and Larger Consumer Goods Market
Depreciation of the Shilling Increases the Cost of Living
Kenya Awaits 2012 General Elections in the Wake of the 2008 Postelection Violence and 2010 Constitutional Reform
Retail Channels Expand Their Reach To Cater for A Wider Consumer Market
Expansionary Activity Amongst Companies Foreseen
Market Indicators

Tissue and Hygiene in Kenya (From Slideshare) Page 1/6


Table 1 Birth Rates 2006-2011
Table 2 Infant Population 2006-2011
Table 3 Female Population by Age 2006-2011
Table 4 Total Population by Age 2006-2011
Table 5 Households 2006-2011
Table 6 Forecast Infant Population 2011-2016
Table 7 Forecast Female Population by Age 2011-2016
Table 8 Forecast Total Population by Age 2011-2016
Table 9 Forecast Households 2011-2016
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 12 Tissue and Hygiene Retail Company Shares 2007-2011
Table 13 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 14 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 15 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2009
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Chandaria Industries Ltd in Tissue and Hygiene (kenya)
Strategic Direction
Key Facts
Summary 2 Chandaria Industries: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Chandaria Industries: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 20 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 21 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2009
Table 22 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 24 Retail Sales of Cotton Wool/Buds/Pads: Value 2006-2011
Table 25 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2006-2011
Table 26 Cotton Wool/Buds/Pads Retail Company Shares 2007-2011
Table 27 Cotton Wool/Buds/Pads Retail Brand Shares 2008-2011



Table 28 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2011-2016
Table 29 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2011-2016
Trends
Headlines
Trends
Prospects
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011
Table 32 Nappies/Diapers/Pants Retail Company Shares 2007-2011
Table 33 Nappies/Diapers/Pants Retail Brand Shares 2008-2011
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2006-2011
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2006-2011
Table 38 Sanitary Protection Retail Company Shares 2007-2011
Table 39 Sanitary Protection Retail Brand Shares 2008-2011
Table 40 Forecast Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 41 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 42 Retail Tissue Sales by Category: Value 2006-2011
Table 43 Retail Tissue Sales by Category: % Value Growth 2006-2011
Table 44 Retail Tissue Company Shares 2007-2011
Table 45 Retail Tissue Brand Shares 2008-2011
Table 46 Forecast Retail Tissue Sales by Category: Value 2011-2016
Table 47 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016


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