IntroductionThis databook provides key data and information on the oral hygiene market in United Arab Emirates. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the oral hygiene market, including company overview, key facts and business descriptionHighlightsThe market for oral hygiene in United Arab Emirates increased at a compound annual growth rate of 3.5% between 2004 and 2009.The toothpaste category led the oral hygiene market in United Arab Emirates, accounting for a share of 65.8%.Leading players in United Arab Emirates oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The and GlaxoSmithKline Plc.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the oral hygiene market in United Arab Emirates*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Oral Hygiene in United Arab Emirates to 2014
Published on August 2010
Report Summary
Introduction
This databook provides key data and information on the oral hygiene market in United Arab Emirates. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share and company & brand share. This
report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description
Highlights
The market for oral hygiene in United Arab Emirates increased at a compound annual growth rate of 3.5% between 2004 and 2009.
The toothpaste category led the oral hygiene market in United Arab Emirates, accounting for a share of 65.8%.
Leading players in United Arab Emirates oral hygiene market include Colgate-Palmolive Company, Procter & Gamble Company, The
and GlaxoSmithKline Plc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the oral hygiene market in United Arab Emirates
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
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Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about' 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (UAE Dirham), 2004'09 24
Value analysis (UAE Dirham), 2009'14 25
Value analysis (US dollars), 2004'09 27
Value analysis (US dollars), 2009'14 28
Volume analysis, 2004'09 30
Volume analysis, 2009'14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Colgate-Palmolive Company 44
The Procter & Gamble Company 47
Chapter 5 Category Analysis: Dental Floss 49
Value analysis (UAE Dirham), 2004'09 49
Value analysis (UAE Dirham), 2009'14 50
Value analysis (US dollars), 2004'09 52
Value analysis (US dollars), 2009'14 52
Volume analysis, 2004'09 54
Volume analysis, 2009'14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Denture Care 65
Value analysis (UAE Dirham), 2004'09 65
Value analysis (UAE Dirham), 2009'14 66
Value analysis (US dollars), 2004'09 68
Value analysis (US dollars), 2009'14 68
Volume analysis, 2004'09 70
Volume analysis, 2009'14 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Mouthwash 81
Value analysis (UAE Dirham), 2004'09 81
Value analysis (UAE Dirham), 2009'14 82
Value analysis (US dollars), 2004'09 84
Value analysis (US dollars), 2009'14 84
Volume analysis, 2004'09 86
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Volume analysis, 2009'14 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Toothbrushes 97
Value analysis (UAE Dirham), 2004'09 97
Value analysis (UAE Dirham), 2009'14 98
Value analysis (US dollars), 2004'09 100
Value analysis (US dollars), 2009'14 100
Volume analysis, 2004'09 102
Volume analysis, 2009'14 103
Company and brand share analysis 105
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Toothpaste 114
Value analysis (UAE Dirham), 2004'09 114
Value analysis (UAE Dirham), 2009'14 115
Value analysis (US dollars), 2004'09 117
Value analysis (US dollars), 2009'14 117
Volume analysis, 2004'09 119
Volume analysis, 2009'14 120
Company and brand share analysis 122
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 New Product Development 139
Product launches over time 139
Recent product launches 141
Chapter 12 Macroeconomic Profile 142
Macroeconomic Indicators 142
Chapter 13 Research Methodology 147
Methodology overview 147
Secondary research 148
Market modeling 149
Creating an initial data model 149
Revising the initial data model 149
Creating a final estimate 150
Creating demographic value splits 150
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 14 Appendix 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152
LIST OF FIGURES
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Figure 1: Oral hygiene, United Arab Emirates, value by category (AEDm), 2004'14 26
Figure 2: Oral hygiene, United Arab Emirates, category growth comparison, by value, 2004'14 29
Figure 3: Oral hygiene, United Arab Emirates, volume by category (units, million), 2004'14 32
Figure 4: Oral hygiene, United Arab Emirates, category growth comparison, by volume, 2004'14 32
Figure 5: Oral hygiene, United Arab Emirates, company share by value (%), 2008'09 35
Figure 6: Oral hygiene, United Arab Emirates, distribution channels by value (%), 2008'09 39
Figure 7: Dental floss, United Arab Emirates, value by segment (AEDm), 2004'14 51
Figure 8: Dental floss, United Arab Emirates, category growth comparison, by value, 2004'14 53
Figure 9: Dental floss, United Arab Emirates, volume by segment (units, million), 2004'14 56
Figure 10: Dental floss, United Arab Emirates, category growth comparison, by volume, 2004'14 56
Figure 11: Dental floss, United Arab Emirates, company share by value (%), 2008'09 58
Figure 12: Dental floss, United Arab Emirates, distribution channels by value (%), 2008'09 61
Figure 13: Denture care, United Arab Emirates, value by segment (AEDm), 2004'14 67
Figure 14: Denture care, United Arab Emirates, category growth comparison, by value, 2004'14 69
Figure 15: Denture care, United Arab Emirates, volume by segment (units, million), 2004'14 72
Figure 16: Denture care, United Arab Emirates, category growth comparison, by volume, 2004'14 72
Figure 17: Denture care, United Arab Emirates, company share by value (%), 2008'09 74
Figure 18: Denture care, United Arab Emirates, distribution channels by value (%), 2008'09 77
Figure 19: Mouthwash, United Arab Emirates, value by segment (AEDm), 2004'14 83
Figure 20: Mouthwash, United Arab Emirates, category growth comparison, by value, 2004'14 85
Figure 21: Mouthwash, United Arab Emirates, volume by segment (units, million), 2004'14 88
Figure 22: Mouthwash, United Arab Emirates, category growth comparison, by volume, 2004'14 88
Figure 23: Mouthwash, United Arab Emirates, company share by value (%), 2008'09 90
Figure 24: Mouthwash, United Arab Emirates, distribution channels by value (%), 2008'09 93
Figure 25: Toothbrushes, United Arab Emirates, value by segment (AEDm), 2004'14 99
Figure 26: Toothbrushes, United Arab Emirates, category growth comparison, by value, 2004'14 101
Figure 27: Toothbrushes, United Arab Emirates, volume by segment (units, million), 2004'14 104
Figure 28: Toothbrushes, United Arab Emirates, category growth comparison, by volume, 2004'14 104
Figure 29: Toothbrushes, United Arab Emirates, company share by value (%), 2008'09 107
Figure 30: Toothbrushes, United Arab Emirates, distribution channels by value (%), 2008'09 110
Figure 31: Toothpaste, United Arab Emirates, value by segment (AEDm), 2004'14 116
Figure 32: Toothpaste, United Arab Emirates, category growth comparison, by value, 2004'14 118
Figure 33: Toothpaste, United Arab Emirates, volume by segment (units, million), 2004'14 121
Figure 34: Toothpaste, United Arab Emirates, category growth comparison, by volume, 2004'14 121
Figure 35: Toothpaste, United Arab Emirates, company share by value (%), 2008'09 123
Figure 36: Toothpaste, United Arab Emirates, distribution channels by value (%), 2008'09 126
Figure 37: Global oral hygiene market split (value terms, 2009), top five countries 131
Figure 38: Global oral hygiene market value, 2004'09, top five countries 133
Figure 39: Global oral hygiene market split (volume terms, 2009), top five countries 135
Figure 40: Global oral hygiene market volume, 2004'09, top five countries 137
Figure 41: Annual data review process 148
LIST OF TABLES
Table 1: Oral hygiene category definitions 10
Table 2: Oral hygiene distribution channels 11
Table 3: Oral hygiene, United Arab Emirates, value by category (AEDm), 2004'09 24
Table 4: Oral hygiene, United Arab Emirates, value forecast by category (AEDm), 2009'14 25
Table 5: Oral hygiene, United Arab Emirates, value by category ($m), 2004'09 27
Table 6: Oral hygiene, United Arab Emirates, value forecast by category ($m), 2009'14 28
Table 7: Oral hygiene, United Arab Emirates, volume by category (units, million), 2004'09 30
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Table 8: Oral hygiene, United Arab Emirates, volume forecast by category (units, million), 2009'14 31
Table 9: Oral hygiene, United Arab Emirates, brand share by value (%), 2008'09 33
Table 10: Oral hygiene, United Arab Emirates, value by brand (AEDm), 2008'09 34
Table 11: Oral hygiene, United Arab Emirates, company share by value (%), 2008'09 36
Table 12: Oral hygiene, United Arab Emirates, value by company (AEDm), 2008'09 37
Table 13: Oral hygiene, United Arab Emirates, distribution channels by value (%), 2008'09 38
Table 14: Oral hygiene, United Arab Emirates, value by distribution channel (AEDm), 2008'09 38
Table 15: Oral hygiene, United Arab Emirates, expenditure per capita (AED), 2004'09 40
Table 16: Oral hygiene, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 41
Table 17: Oral hygiene, United Arab Emirates, expenditure per capita ($), 2004'09 41
Table 18: Oral hygiene, United Arab Emirates, forecast expenditure per capita ($), 2009'14 42
Table 19: Oral hygiene, United Arab Emirates, consumption per capita (units), 2004'09 42
Table 20: Oral hygiene, United Arab Emirates, forecast consumption per capita (units), 2009'14 43
Table 21: Colgate-Palmolive Company key facts 44
Table 22: The Procter & Gamble Company key facts 47
Table 23: Dental floss, United Arab Emirates, value by segment (AEDm), 2004'09 49
Table 24: Dental floss, United Arab Emirates, value forecast by segment (AEDm), 2009'14 50
Table 25: Dental floss, United Arab Emirates, value by segment ($m), 2004'09 52
Table 26: Dental floss, United Arab Emirates, value forecast by segment ($m), 2009'14 52
Table 27: Dental floss, United Arab Emirates, volume by segment (units, million), 2004'09 54
Table 28: Dental floss, United Arab Emirates, volume forecast by segment (units, million), 2009'14 55
Table 29: Dental floss, United Arab Emirates, brand share by value (%), 2008'09 57
Table 30: Dental floss, United Arab Emirates, value by brand (AEDm), 2008'09 57
Table 31: Dental floss, United Arab Emirates, company share by value (%), 2008'09 59
Table 32: Dental floss, United Arab Emirates, value by company (AEDm), 2008'09 59
Table 33: Dental floss, United Arab Emirates, distribution channels by value (%), 2008'09 60
Table 34: Dental floss, United Arab Emirates, value by distribution channel (AEDm), 2008'09 60
Table 35: Dental floss, United Arab Emirates, expenditure per capita (AED), 2004'09 62
Table 36: Dental floss, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 62
Table 37: Dental floss, United Arab Emirates, expenditure per capita ($), 2004'09 63
Table 38: Dental floss, United Arab Emirates, forecast expenditure per capita ($), 2009'14 63
Table 39: Dental floss, United Arab Emirates, consumption per capita (units), 2004'09 64
Table 40: Dental floss, United Arab Emirates, forecast consumption per capita (units), 2009'14 64
Table 41: Denture care, United Arab Emirates, value by segment (AEDm), 2004'09 65
Table 42: Denture care, United Arab Emirates, value forecast by segment (AEDm), 2009'14 66
Table 43: Denture care, United Arab Emirates, value by segment ($m), 2004'09 68
Table 44: Denture care, United Arab Emirates, value forecast by segment ($m), 2009'14 68
Table 45: Denture care, United Arab Emirates, volume by segment (units, million), 2004'09 70
Table 46: Denture care, United Arab Emirates, volume forecast by segment (units, million), 2009'14 71
Table 47: Denture care, United Arab Emirates, brand share by value (%), 2008'09 73
Table 48: Denture care, United Arab Emirates, value by brand (AEDm), 2008'09 73
Table 49: Denture care, United Arab Emirates, company share by value (%), 2008'09 75
Table 50: Denture care, United Arab Emirates, value by company (AEDm), 2008'09 75
Table 51: Denture care, United Arab Emirates, distribution channels by value (%), 2008'09 76
Table 52: Denture care, United Arab Emirates, value by distribution channel (AEDm), 2008'09 76
Table 53: Denture care, United Arab Emirates, expenditure per capita (AED), 2004'09 78
Table 54: Denture care, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 78
Table 55: Denture care, United Arab Emirates, expenditure per capita ($), 2004'09 79
Table 56: Denture care, United Arab Emirates, forecast expenditure per capita ($), 2009'14 79
Table 57: Denture care, United Arab Emirates, consumption per capita (units), 2004'09 80
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Table 58: Denture care, United Arab Emirates, forecast consumption per capita (units), 2009'14 80
Table 59: Mouthwash, United Arab Emirates, value by segment (AEDm), 2004'09 81
Table 60: Mouthwash, United Arab Emirates, value forecast by segment (AEDm), 2009'14 82
Table 61: Mouthwash, United Arab Emirates, value by segment ($m), 2004'09 84
Table 62: Mouthwash, United Arab Emirates, value forecast by segment ($m), 2009'14 84
Table 63: Mouthwash, United Arab Emirates, volume by segment (units, million), 2004'09 86
Table 64: Mouthwash, United Arab Emirates, volume forecast by segment (units, million), 2009'14 87
Table 65: Mouthwash, United Arab Emirates, brand share by value (%), 2008'09 89
Table 66: Mouthwash, United Arab Emirates, value by brand (AEDm), 2008'09 89
Table 67: Mouthwash, United Arab Emirates, company share by value (%), 2008'09 91
Table 68: Mouthwash, United Arab Emirates, value by company (AEDm), 2008'09 91
Table 69: Mouthwash, United Arab Emirates, distribution channels by value (%), 2008'09 92
Table 70: Mouthwash, United Arab Emirates, value by distribution channel (AEDm), 2008'09 92
Table 71: Mouthwash, United Arab Emirates, expenditure per capita (AED), 2004'09 94
Table 72: Mouthwash, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 94
Table 73: Mouthwash, United Arab Emirates, expenditure per capita ($), 2004'09 95
Table 74: Mouthwash, United Arab Emirates, forecast expenditure per capita ($), 2009'14 95
Table 75: Mouthwash, United Arab Emirates, consumption per capita (units), 2004'09 96
Table 76: Mouthwash, United Arab Emirates, forecast consumption per capita (units), 2009'14 96
Table 77: Toothbrushes, United Arab Emirates, value by segment (AEDm), 2004'09 97
Table 78: Toothbrushes, United Arab Emirates, value forecast by segment (AEDm), 2009'14 98
Table 79: Toothbrushes, United Arab Emirates, value by segment ($m), 2004'09 100
Table 80: Toothbrushes, United Arab Emirates, value forecast by segment ($m), 2009'14 100
Table 81: Toothbrushes, United Arab Emirates, volume by segment (units, million), 2004'09 102
Table 82: Toothbrushes, United Arab Emirates, volume forecast by segment (units, million), 2009'14 103
Table 83: Toothbrushes, United Arab Emirates, brand share by value (%), 2008'09 105
Table 84: Toothbrushes, United Arab Emirates, value by brand (AEDm), 2008'09 106
Table 85: Toothbrushes, United Arab Emirates, company share by value (%), 2008'09 108
Table 86: Toothbrushes, United Arab Emirates, value by company (AEDm), 2008'09 108
Table 87: Toothbrushes, United Arab Emirates, distribution channels by value (%), 2008'09 109
Table 88: Toothbrushes, United Arab Emirates, value by distribution channel (AEDm), 2008'09 109
Table 89: Toothbrushes, United Arab Emirates, expenditure per capita (AED), 2004'09 111
Table 90: Toothbrushes, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 111
Table 91: Toothbrushes, United Arab Emirates, expenditure per capita ($), 2004'09 112
Table 92: Toothbrushes, United Arab Emirates, forecast expenditure per capita ($), 2009'14 112
Table 93: Toothbrushes, United Arab Emirates, consumption per capita (units), 2004'09 113
Table 94: Toothbrushes, United Arab Emirates, forecast consumption per capita (units), 2009'14 113
Table 95: Toothpaste, United Arab Emirates, value by segment (AEDm), 2004'09 114
Table 96: Toothpaste, United Arab Emirates, value forecast by segment (AEDm), 2009'14 115
Table 97: Toothpaste, United Arab Emirates, value by segment ($m), 2004'09 117
Table 98: Toothpaste, United Arab Emirates, value forecast by segment ($m), 2009'14 117
Table 99: Toothpaste, United Arab Emirates, volume by segment (units, million), 2004'09 119
Table 100: Toothpaste, United Arab Emirates, volume forecast by segment (units, million), 2009'14 120
Table 101: Toothpaste, United Arab Emirates, brand share by value (%), 2008'09 122
Table 102: Toothpaste, United Arab Emirates, value by brand (AEDm), 2008'09 122
Table 103: Toothpaste, United Arab Emirates, company share by value (%), 2008'09 124
Table 104: Toothpaste, United Arab Emirates, value by company (AEDm), 2008'09 124
Table 105: Toothpaste, United Arab Emirates, distribution channels by value (%), 2008'09 125
Table 106: Toothpaste, United Arab Emirates, value by distribution channel (AEDm), 2008'09 125
Table 107: Toothpaste, United Arab Emirates, expenditure per capita (AED), 2004'09 127
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Table 108: Toothpaste, United Arab Emirates, forecast expenditure per capita (AED), 2009'14 127
Table 109: Toothpaste, United Arab Emirates, expenditure per capita ($), 2004'09 128
Table 110: Toothpaste, United Arab Emirates, forecast expenditure per capita ($), 2009'14 128
Table 111: Toothpaste, United Arab Emirates, consumption per capita (units), 2004'09 129
Table 112: Toothpaste, United Arab Emirates, forecast consumption per capita (units), 2009'14 129
Table 113: Global oral hygiene market value, 2009 130
Table 114: Global oral hygiene market split (value terms ($m), 2009), top five countries 133
Table 115: Global oral hygiene market volume, 2009 134
Table 116: Global oral hygiene market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: United Arab Emirates oral hygiene new product launches reports, by company, 2009 139
Table 119: United Arab Emirates oral hygiene new product launches SKUs, by company, 2009 139
Table 120: United Arab Emirates oral hygiene new product launches (reports), by flavor and fragrances, 2009 140
Table 121: United Arab Emirates oral hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 140
Table 122: United Arab Emirates oral hygiene new product launches (reports), by package tags or claims, 2009 141
Table 123: United Arab Emirates oral hygiene new product launches - recent five launches (2009) 141
Table 124: United Arab Emirates population, by age group, 2004'09 (millions) 142
Table 125: United Arab Emirates population forecast, by age group, 2009'14 (millions) 143
Table 126: United Arab Emirates population, by gender, 2004'09 (millions) 143
Table 127: United Arab Emirates population forecast, by gender, 2009'14 (millions) 144
Table 128: United Arab Emirates nominal GDP, 2004'09 (AEDbn, nominal prices) 144
Table 129: United Arab Emirates nominal GDP forecast, 2009'14 (AEDbn, nominal prices) 144
Table 130: United Arab Emirates real GDP, 2004'09 (AEDbn, 2000 prices) 145
Table 131: United Arab Emirates real GDP forecast, 2009'14 (AEDbn, 2000 prices) 145
Table 132: United Arab Emirates real GDP, 2004'09 ($bn, 2000 prices) 145
Table 133: United Arab Emirates real GDP forecast, 2009'14 ($bn, 2000 prices) 146
Table 134: United Arab Emirates consumer price index, 2004'09 (2000=100) 146
Table 135: United Arab Emirates consumer price index, 2009'14 (2000=100) 146
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