The Life Insurance in Canada industry profile is an essential resource for top-level data and analysis covering the Life Insurance industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Life Insurance in Canada's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Life Insurance in Canada* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape * Market shares are covered by manufacturer or brand Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to move.For the purposes of this report, the Americas consists of North America and South America.North America consists of Canada, Mexico, and the United States.South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

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Life Insurance in Canada
Published on November 2010
Report Summary
The Life Insurance in Canada industry profile is an essential resource for top-level data and analysis covering the Life Insurance
industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive
landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Life Insurance in Canada's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Life Insurance in Canada
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The value of the life insurance market is shown in terms of gross premium incomes from mortality protection and retirement savings
plans. All currency conversions have been calculated using constant 2009 annual average exchange rates. The insurance market
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depends on a variety of economic and non-economic factors and future performance is difficult to predict. The forecast given in this
report is not based on a complex economic model, but is intended as a rough guide to the direction in which the market is likely to
move.
For the purposes of this report, the Americas consists of North America and South America.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Sun Life Financial Inc 22
Great-West Lifeco Inc. 27
Manulife Financial Corporation 29
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
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Table 1: Canada life insurance market value: $ billion, 2005'09 10
Table 2: Canada life insurance market segmentation I:% share, by value, 2009 11
Table 3: Canada life insurance market segmentation II: % share, by value, 2009 12
Table 4: Canada life insurance market share: % share, by value, 2009 13
Table 5: Sun Life Financial Inc: key facts 22
Table 6: Sun Life Financial Inc: key financials ($) 24
Table 7: Sun Life Financial Inc: key financials (C$) 24
Table 8: Sun Life Financial Inc: key financial ratios 25
Table 9: Great-West Lifeco Inc.: key facts 27
Table 10: Manulife Financial Corporation: key facts 29
Table 11: Manulife Financial Corporation: key financials ($) 31
Table 12: Manulife Financial Corporation: key financials (C$) 31
Table 13: Manulife Financial Corporation: key financial ratios 32
Table 14: Canada life insurance market value forecast: $ billion, 2009'14 34
Table 15: Canada size of population (million), 2005'09 35
Table 16: Canada gdp (constant 2000 prices, $ billion), 2005'09 35
Table 17: Canada gdp (current prices, $ billion), 2005'09 35
Table 18: Canada inflation, 2005'09 36
Table 19: Canada consumer price index (absolute), 2005'09 36
Table 20: Canada exchange rate, 2005'09 36
LIST OF FIGURES
Figure 1: Canada life insurance market value: $ billion, 2005'09 10
Figure 2: Canada life insurance market segmentation I:% share, by value, 2009 11
Figure 3: Canada life insurance market segmentation II: % share, by value, 2009 12
Figure 4: Canada life insurance market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the life insurance market in Canada, 2009 14
Figure 6: Drivers of buyer power in the life insurance market in Canada, 2009 16
Figure 7: Drivers of supplier power in the life insurance market in Canada, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the life insurance market in Canada, 2009 18
Figure 9: Factors influencing the threat of substitutes in the life insurance market in Canada, 2009 20
Figure 10: Drivers of degree of rivalry in the life insurance market in Canada, 2009 21
Figure 11: Sun Life Financial Inc: revenues & profitability 25
Figure 12: Sun Life Financial Inc: assets & liabilities 26
Figure 13: Manulife Financial Corporation: revenues & profitability 32
Figure 14: Manulife Financial Corporation: assets & liabilities 33
Figure 15: Canada life insurance market value forecast: $ billion, 2009'14 34
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