IntroductionDatamonitor's Confectionery market in Germany ' Product Launch Almanac 2010 provides a complete guide to new product launches in German Confectionery market since October 2009, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the confectionery market in the Germany, with data from 2004 to 2009 and forecasts to 2014Scope' Confectionery in Germany - New product SKUs by category' Confectionery in Germany - New product SKUs by manufacturer' Confectionery in Germany - New product by pack type and materials' Confectionery in Germany - New Product descriptionsHighlights' ' 765 product SKUs launched in the German Confectionery market' Chocolate is the leading category in German Confectionery market' Kraft Foods Deutschland Services GmbH & Co. KG is the leading manufacturer in terms of new confectionery products SKUs in GermanyReasons to PurchaseTracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the German Confectionary marketAnalyze trends in product development over time
Confectionery market in the Germany - Product Launch Almanac 2010
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Confectionery market in the Germany - Product Launch Almanac
2010
Published on November 2010
Report Summary
Introduction
Datamonitor's Confectionery market in Germany ' Product Launch Almanac 2010 provides a complete guide to new product launches
in German Confectionery market since October 2009, This report includes detailed data on products including Package Type,
Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also
provides an overview of the confectionery market in the Germany, with data from 2004 to 2009 and forecasts to 2014
Scope
' Confectionery in Germany - New product SKUs by category
' Confectionery in Germany - New product SKUs by manufacturer
' Confectionery in Germany - New product by pack type and materials
' Confectionery in Germany - New Product descriptions
Highlights
'
' 765 product SKUs launched in the German Confectionery market
' Chocolate is the leading category in German Confectionery market
' Kraft Foods Deutschland Services GmbH & Co. KG is the leading manufacturer in terms of new confectionery products SKUs in
Germany
Reasons to Purchase
Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the German Confectionary market
Analyze trends in product development over time
Table of Content
TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
765 product SKUs launched in the German Confectionery market 2
Chocolate is the leading category in German Confectionery market 2
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Kraft Foods Deutschland Services GmbH & Co. KG is the leading manufacturer in terms of new confectionery products SKUs in
Germany 2
Box was the dominant packing type in the new products launched in German Confectionery market 2
Majority of the products launched in the confectionery market used Plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
CONFECTIONERY MARKET OVERVIEW 24
Market value, 2004'09 24
Market value forecast to 2014 25
CONFECTIONERY PRODUCT ANALYSIS 26
New product SKUs by category 26
New product SKUs by manufacturer 27
New products by package type 29
New product by package material 30
DETAILED PRODUCT DESCRIPTIONS 31
APPENDIX 370
Further reading 370
Datamonitor consulting 370
How to contact experts in your industry 370
LIST OF FIGURES
Figure 1: Confectionery, Germany, market value by category ($m), 2004'09 24
Figure 2: Confectionery, Germany, market value by category ($m), 2009'14 25
Figure 3: Confectionery, Germany, new product SKUs by category , Oct 2009 ' Sep 2010 26
Figure 4: Confectionery, Germany, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 27
Figure 5: Confectionery, Germany, new product by package type, Oct 2009 ' Sep 2010 29
Figure 6: Confectionery, Germany, new product by package material, Oct 2009 ' Sep 2010 30
LIST OF TABLES
Table 1: Confectionery category definitions 4
Table 2: Confectionery, Germany, market value by category ($m), 2004'09 24
Table 3: Confectionery, Germany, market value by category ($m), 2009'14 25
Table 4: Confectionery, Germany, new product SKUs by category, Oct 2009 ' Sep 2010 26
Table 5: Confectionery, Germany, new product SKUs by manufacturer, Oct 2009 ' Sep 2010 28
Table 6: Confectionery, Germany, new product by package type, Oct 2009 ' Sep 2010 29
Table 7: Confectionery, Germany, new product by package material, Oct 2009 ' Sep 2010 30
Table 8: Haribo - Jelly Gums - Gerd Kaefer's Fruchtgummi Moepse 31
Table 9: Katjes - Jelly Gums - Apple & Eve 32
Table 10: Katjes - Licorice Gums - Ocean Dreams 33
Table 11: Hubba Bubba - Bubble Gum - Apple 34
Table 12: Chocolate Selection - Candies - Mint Minis; Nougeta Minis; Schoko Eclairs 35
Table 13: Vom Feinsten - Filled Chocolate - Edelbitter; Latte Macchiato; Mandel Krokant; Marc de Champagne; Marzipan 36
Table 14: Vom Feinsten - Chocolate Bar - Edelbitter Citrus Pfeffer; Milchcreme; Pecan & Karamell; Zartbitter; Zartbitter Orange 37
Table 15: Milka - Chocolate - Joghurt Orangen Genuss; Kakao Genuss; Milch Toffee Genuss 38
Table 16: Feine Kost - Edel Vollmilchschokolade - Cashew; Haselnuss; Mandel; Nuss Traube 39
Table 17: Werther's Original - Chocolate Candy - Feine Helle; Feine Herbe; Karamell; Karamell Mousse 40
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