7. Believe it or not, the foundations of today’s hotel revenue
management practices were first used by airlines.
With the Airline Deregulation Act of 1978 — a law that allowed
airlines to set their own fares and routes — airlines got more
intelligent with their pricing.
This led to a concept called “yield management”, revenue
management’s precursor. American Airlines began tiering their
pricing based on specific conditions like discounts for tickets
booked more than 21 days in advance.
It was all about getting the highest yield by pricing inventory
dynamically. And once Bill Marriott Jr., Chairman and CEO of
Marriott International, picked up on this lucrative model, the hotel
industry was transformed forever.
Revenue management has contributed
millions to the bottom line, and it has
educated our people to manage their
business more effectively.
When you focus on the bottom line, your
company grows.
CANARY
16. Upsells
“Upselling was a huge bonus. We hit thousands
of dollars in Upsells last month.
We only have 7 rooms so that was enormous for
us. Early check-in and late checkout wasn't
something that we used to charge for.
It turns out guests are happy to pay $25 for the
service.”
A happy hotelier
18. Our mission at Canary has remained the same
• to help hoteliers deliver the best guest experience possible and remain competitive in the
evolving lodging landscape.
Our next innovations will
come from
YOU
our creative team.
