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Community Platform
6-Month Research Project
WOMENW
REMODISTA PRESENTS:
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
Original Brand Family
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
H APROBLEM SO
REMODISTA PRESENTS:
At the core of Remodista client’s success is community.
Q3
2016
*Our Retail Committee members
experienced impressive personal and
business focused wins through our
collaboration, and recommended we
move to a subscription model in order
to scale and include others.
Retail Committee Brands
Now we’ve married our community with our global communication tool:
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
H A L OPROBLEM SOLVING. COMMUNITY. LEADE
REMODISTA PRESENTS:
SCALE
GLOBALLY
Connect brands &
partners all over the
world.
Educate
Brands
Cultivate
Women
Leaders
This is helping us…
Research Project
Define Success.
1
Trusted Community
1:1 dialogue + group interactions
Community segments for targeting potential prospects
Authentic interactions with people vs. companies
Framework for brand participation in next phase
Collaboration + Problem Solving
Initiate discussions important to the pilot group
Investigate, test, and validate platform capabilities
Content library with permissions
Extend to brands + partners with trust
and transparency
Group + Eco-System Building
Demonstrates the power of group
Launch with one affiliated community
Users able to expand eco-system
Community vs. Network
Bringing people together.
2
COMMUNITY
Has Purpose
Multi-Topic
Deep Focused
Challenge Specific
Scale-able
Access to Audience
Exportable Data
VS SOCIAL MEDIA
NETWORK
No Purpose
Single-topic
Interrupt-able
Off-Topic
Walled Data
Pay to Play
Partner Participation
• Incorporate technology &
service partners to build
guardrails
• Expand pilot launch
09/01 date
• Actualize trusted
community, collaboration,
eco-system building
Topics Covered in Study
Retail Disruption
3
MONTHLY RESEARCH AGENDA
• Community
• Blockchain and Cryptocurrency
• Mobile
• Customer Experience
• Personalization
• Influencers
Community In Action
We’ve already started.
4
Who’s in the community?
What’s Next
Solving challenges together.
5
Study Timeline
RESARCH STUDY – 6 months
SUBSCRIPTION MODEL - Ongoing
Launch
Study
9/2017
D E L I C I O U S LY
Professional Coaching for Head and Heart
WOMENWATCH
REMODISTA PRESENTS:
IN RETAIL DISRUPTION 2016
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
WOMEN2WATCH
REMODISTA PRESENTS:
WW
DELICIOUSLYHUMAN
COACHING: HEAD. HEART. BOTTOM LINE.
REMODISTA PRESENTS:
IN RETAIL DISRUPTION
Revised Brand Fa
Original Brand Family
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP.
REMODISTA PRESENTS:
Publish
Research
3/2018
Business Model: Subscription
The study should:
• Validate online community as a business model
• Evaluate best practices to cultivate trust and
collaboration
• Compare community in to other analyst offerings
• Generate exclusive findings to be released in March
2018
Community Platform Study Goals
HALO
• We want to understand how this community wants to learn on-the-go
• Can we go to deeper levels on topics when given the opportunity?
• Is the 1/9/90 percent theory happening in this community?
• What should a pricing model look like?
• Did we create new patterns in our community to return to the platform?
• Do we understand our customers needs?
• Are we building valuable content? Is is accurate?
Retailer
• Am I learning and can I collaborate on-the-go?
• Does this tool help be accomplish my business goals?
• Am I able to connect with other like-minded leaders?
• Am I getting access to ideas and conversation that is not out there?
• Do I want to learn more? Am I hooked?
Get in Touch
Kelly Stickel
Founder + CEO, Remodista
Connect
kelly@remodista.com
Interact
http://remodista.mn.co
Instagram
@remodista_culture

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Community Platform Study Goals

  • 1. Community Platform 6-Month Research Project WOMENW REMODISTA PRESENTS: H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. Original Brand Family H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: H APROBLEM SO REMODISTA PRESENTS:
  • 2. At the core of Remodista client’s success is community.
  • 3. Q3 2016 *Our Retail Committee members experienced impressive personal and business focused wins through our collaboration, and recommended we move to a subscription model in order to scale and include others. Retail Committee Brands
  • 4. Now we’ve married our community with our global communication tool: H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: H A L OPROBLEM SOLVING. COMMUNITY. LEADE REMODISTA PRESENTS:
  • 5. SCALE GLOBALLY Connect brands & partners all over the world. Educate Brands Cultivate Women Leaders This is helping us…
  • 7. Trusted Community 1:1 dialogue + group interactions Community segments for targeting potential prospects Authentic interactions with people vs. companies Framework for brand participation in next phase
  • 8. Collaboration + Problem Solving Initiate discussions important to the pilot group Investigate, test, and validate platform capabilities Content library with permissions Extend to brands + partners with trust and transparency
  • 9. Group + Eco-System Building Demonstrates the power of group Launch with one affiliated community Users able to expand eco-system
  • 10. Community vs. Network Bringing people together. 2
  • 11. COMMUNITY Has Purpose Multi-Topic Deep Focused Challenge Specific Scale-able Access to Audience Exportable Data VS SOCIAL MEDIA NETWORK No Purpose Single-topic Interrupt-able Off-Topic Walled Data Pay to Play
  • 12. Partner Participation • Incorporate technology & service partners to build guardrails • Expand pilot launch 09/01 date • Actualize trusted community, collaboration, eco-system building
  • 13. Topics Covered in Study Retail Disruption 3
  • 14. MONTHLY RESEARCH AGENDA • Community • Blockchain and Cryptocurrency • Mobile • Customer Experience • Personalization • Influencers
  • 15. Community In Action We’ve already started. 4
  • 16. Who’s in the community?
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  • 22. Study Timeline RESARCH STUDY – 6 months SUBSCRIPTION MODEL - Ongoing Launch Study 9/2017 D E L I C I O U S LY Professional Coaching for Head and Heart WOMENWATCH REMODISTA PRESENTS: IN RETAIL DISRUPTION 2016 H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: WOMEN2WATCH REMODISTA PRESENTS: WW DELICIOUSLYHUMAN COACHING: HEAD. HEART. BOTTOM LINE. REMODISTA PRESENTS: IN RETAIL DISRUPTION Revised Brand Fa Original Brand Family H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: H A L OPROBLEM SOLVING. COMMUNITY. LEADERSHIP. REMODISTA PRESENTS: Publish Research 3/2018
  • 23. Business Model: Subscription The study should: • Validate online community as a business model • Evaluate best practices to cultivate trust and collaboration • Compare community in to other analyst offerings • Generate exclusive findings to be released in March 2018
  • 24. Community Platform Study Goals HALO • We want to understand how this community wants to learn on-the-go • Can we go to deeper levels on topics when given the opportunity? • Is the 1/9/90 percent theory happening in this community? • What should a pricing model look like? • Did we create new patterns in our community to return to the platform? • Do we understand our customers needs? • Are we building valuable content? Is is accurate? Retailer • Am I learning and can I collaborate on-the-go? • Does this tool help be accomplish my business goals? • Am I able to connect with other like-minded leaders? • Am I getting access to ideas and conversation that is not out there? • Do I want to learn more? Am I hooked?
  • 25. Get in Touch Kelly Stickel Founder + CEO, Remodista Connect kelly@remodista.com Interact http://remodista.mn.co Instagram @remodista_culture