2. MCE 5-Day Mini MBA
Get the real business skills you need to support your career
in just 5 days!
As a manager today, you need to have a good solid
understanding of all parts of the business to succeed. It is not
enough anymore to just work on your own, you have to work
across the company. But if you have a scientific, engineering,
technical or specialist background, how can you get this
understanding and experience quickly? What tools do you
need? How do the different parts of the company really work?
WHO should attend?
MCE’s 5 Day Mini MBA is the ideal programme for managers with
technical, scientific or specialist backgrounds. This includes production
engineers, R&D engineers, finance managers, sales executives,
marketing specialists, logistics managers, etc.
It is also valuable for managers & department heads who need to
refresh and develop their business knowledge to support their future.
“Success in management requires learning
as fast as the world is changing.”
Warren Bennis
3. HOW will you benefit? WHY participate in an
MCE programme?
Understand how businesses really work,
including areas you are not familiar with
i.e. marketing, sales, operations and
finance
Increase your business know-how with
the best management methods and
tools for your current and future career
Make better business decisions and
improve your contribution to the
business
Speak the language of business and
understand how general managers think
and act
Be able to read the business
environment and translate changes into
competitive strategies for sustainable
growth
Support strategic goals from top
management and be able to translate
them for your area and implement them
more efficiently
Better implement strategy through the
people in your team and different
departments with new leadership skills
Network and learn with a diverse group
of peers from different functions,
industries and countries
Develop a personalized action plan that
you will take back with you to your job
Learn and practice these new skills
using case studies, real examples and
role plays over 5 interactive and
challenging days
“It was an inspiring event and the subject matter was
presented in a way that people really understand what
it is all about. E.g. for every complex stuff there was an
easy to grasp example of the teachers from real life/
experience available. Enough stimulation, time and
possibility was given to engage in such discussions.”
Stefan Retzow, Umicore AG & Co. KG, Germany
TOP PROGRAMME: Almost 400,000
participants have taken part in an MCE Open
Enrolment programme
PRACTICAL: Pragmatic approach to
learning - learn today, apply tomorrow
FACILITATORS: MCE’s Facilitators are
experts in their field with extensive business
experience
INTERNATIONAL: global best practice and
networking with peers from across EMEA
RECOGNIZED: MCE is a top ranked learning
provider with a unique offering in Leadership
Skills and Business Acumen.
RECOMMENDED: 95% of our clients w ould
come back for another programme and
recommend MCE
4. WHAT will you learn and practice?
Module A: Marketing & Sales
How do Marketing and Sales work together?
What is marketing?
Segmenting, targeting and positioning
Customer value proposition
Marketing planning: the extended
marketing mix
Brand management
Module B: Leadership
What is the difference between leaders and
managers? Are you a good leader? What do you
need to do to become a better leader? What is
leadership?
Key attributes of leaders
Leadership versus management
Motivation
Leadership styles
Module D: Strategy
How can you think strategically? What are the
different strategy models? What are mission,
vision and values?
What is strategy?
Mission, vision, values
Business models
Module C: Operations
What are the most efficient and cost effective
ways to run the day to day operations of a
company?
Defining production & operations
Theories X,Y & Z as approaches to
managing people
Supply Chain tools and measurements
Production methods
Scheduling & material requirements
Module E: Managerial Finance and Accounting
How can you use managerial accounting tools in your job? What are the financial implications of decision-
making? How can you make better decisions using the analysis of financial statements, balance sheets,
P&L accounts, and cash flow? Introduction to Finance, Financial Accounting and Analysis, Investment
Appraisals, Costing and Pricing Methods, Financial Planning, Budgeting, Forecasting and Cash Flow Analysis
Locations: Barcelona, London, Paris, Geneva and Brussels
DATES and REGISTER at : www.mce-ama.com/MBA
5 days € 3950
www.mce-ama.com/MBA
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