Developing a Compelling Communications Presence
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Nonprofits acquire and expend resources constantly in order to make a difference in their communities. Developing a compelling communications presence allows agencies to attract greater interest for lasting social change. This workshop explores components of a strong communications presence including branded elements, a functional website and engaging social platforms.
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Developing a Compelling Communications Presence
- 1. High Desert Resource Network Developing a Compelling Communications Presence Presented by Reggie Woolery Arts4Good
- 2. Design for Good Bringing together design professionals and nonprofits to amplify their missions and Causes..
- 3. • Workshop time: 40mins • Compelling Communications: Overview (10min) • Individual Strategy Session (15min) • Group Strategy Session (15min) • Tools. Q + A? (10min)
- 4. Compelling
- 5. Compelling “…to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.”
- 6. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 7. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect
- 8. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 9. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 10. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 11. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 12. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 13. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 14. Compelling • Adjective 1. to force or push toward a course of action; a powerful or irresistible effect requiring acute attention, admiration or respect.
- 15. Compelling Speaking with Authority and Authenticity
- 16. Compelling • Speaking with Authority and Authenticity • Authority (expert at stewarding resources)
- 17. Compelling • Speaking with Authority and Authenticity • Authority (expert at stewarding resources) • 1. DO what is best for the people (CAUSE)
- 18. Compelling • Speaking with Authority and Authenticity • Authority (expert at stewarding resources) • 1. DO what is best for the people (CAUSE) • 2. KNOW what is best for the people (RESEARCH)
- 19. Compelling • Speaking with Authority and Authenticity • Authority (expert at stewarding resources) • 1. DO what is best for the people (CAUSE) • 2. KNOW what is best for the people (RESEARCH) • 3. SAY what is best for the people (ADVOCACY)
- 20. Compelling • Speaking with Authority and Authenticity • Authority (expert at stewarding resources) • 1. DO what is best for the people (CAUSE) • 2. KNOW what is best for the people (RESEARCH) • 3. SAY what is best for the people (ADVOCACY) • 4. TEACHING what is best for the people (TRAIN)
- 21. Compelling • Speaking with Authority and Authenticity • Authenticity (expert at relationship building)
- 22. Compelling • Speaking with Authority and Authenticity • Authenticity (expert at relationship building) • 1. CARE shown for underserved people and places
- 23. Compelling • Speaking with Authority and Authenticity • Authenticity (expert at relationship building) • 1. CARE shown for underserved people and places • 2. SUPPORT efforts + campaigns to end poverty
- 24. Compelling • Speaking with Authority and Authenticity • Authenticity (expert at relationship building) • 1. CARE shown for underserved people and places • 2. SUPPORT efforts + campaigns to end poverty • 3. CONNECT in collaboration and partnership
- 25. Compelling • Speaking with Authority and Authenticity • Authenticity (expert at relationship building) • 1. CARE shown for underserved people and places • 2. SUPPORT efforts + campaigns to end poverty • 3. CONNECT in collaboration and partnership • 4. GENUINE stories and testimonials from clients
- 26. Compelling What are the Connections between Authority (strategic business objectives) and Authenticity (strategic communications aims)?
- 27. Compelling What are the Connections between Authority (strategic business objectives) and Authenticity (strategic communications aims)? Exemplar #1: San Marino Schools Foundation
- 28. Compelling
- 29. Compelling Why Branding and Communications? Exemplar #2: Share Our Strength Opinion article: Reaping Rewards from Doing the Unexpected by Bill Shore, in Philanthropy
- 30. Compelling Why Branding and Communications? “What has always been most expected of us is helping to feed hungry kids. That’s or highest priority. But scaling efforts to reach as many of those hungry children as possible required doing what was least expected of us: investing funds in building the brand of our No Kid Hungry campaign – precisely the kinds of expenditures in marketing, communications, and promotions that give donors pause and may mean feeding fewer people in the short term.”
- 31. Compelling Why Branding and Communications? “Our board of directors understood that like most enterprises, whether profit or nonprofit, brand building was not our expertise. They urged us to spend money we did not have to hire a branding and communications firm. Though that seems counter to the more conservative approach one might expect from a traditional board, our board of businesspeople believed if you had a story to tell, a story that could help more children, you had an almost moral obligation to tell it.”
- 32. Compelling Workshop Time. A. 5min. Come up with five compelling bullet points about your organization and why the NYT should write a story about you.
- 33. Compelling Workshop Time. B. 10min. At your table, imagine you are now part of one organization. Why should the NYT or Boston Globe write about the work you are doing in San Bernardino county? Discuss your strengths with others at your table. Select a lead presenter. Design a 2min pitch.
- 34. Compelling Communications Planning and Assessment Tools
- 35. Compelling Communications Planning and Assessment Tools a. Communications Platforms flowchart
- 36. Compelling
- 37. Compelling Communications Planning and Assessment a. Communications Platforms flowchart b. Website Re-design and Calls-to-Action
- 38. Compelling
- 39. Compelling Communications Planning and Assessment a. Communications Platforms flowchart b. Website Re-design and Calls-to-Action c. Branding Self-Evaluation Rubric
- 40. Compelling
- 41. Compelling Communications Planning and Assessment a. Communications Platforms flowchart b. Website Re-design and Calls-to-Action c. Branding Self-Evaluation Rubric d. Strategic Communications Plan
- 42. Compelling
- 43. Compelling Summary: Q + A
- 44. Compelling • Reggie Woolery, Arts4Good • web: Arts4Good.net • ph: 909.234.4782 • em: reggiewoolery@hotmail.com • em: info@arts4good.net • Tw: arts4_good • Insta: arts4good
Notas do Editor
- To compel is to motivate toward a call to action, including attention, admiration or respect.
- Negative Articles about the Inland Empire in the national press - New York Times.
- Negative Articles about the Inland Empire in the national press - New York Times.
- Negative Articles about the Inland Empire in the national press - New York Times.
- Negative Articles about the Inland Empire in the national press - New York Times.
- Negative Articles about the Inland Empire in the national press - New York Daily News
- Negative Articles about the Inland Empire in the national press - New York Times.
- Negative Articles about the Inland Empire in the national press - New York Times. What kind of call to action are you getting from this and previous articles? That SBC is not a safe place to visit.
- Yet people look to nonprofits because they are doing great work to change health outcomes and perceptions. One person has noted that nonprofits are seen as “the soul of the community.” Study by California Counts.
- Statistics on discrepancies in funding to southern California in relation to the population.
- To be an ‘Authority’ for the community, we need to DO, KNOW, SAY, TEACH. We do this through CAUSES, RESEARCH, ADVOCACY and TRAINING.
- To be received by a community as ‘authentic’ in ones relationship building, showing CARE, SUPPORT, CONNECTION and by being GENUINE. You do for UNDERSERVED, to end POVERTY, in COLLABORATIONS, and through STORIES.
- Go to PDF for process of Logo Design for San Marino Schools Foundation.
- Articles that gives the case for nonprofit branding.
- Article that gives the case for nonprofit branding.
- Article that gives the case for nonprofit branding.
- Activity #1 write 5 compelling bullet points about your organization or program.
- In groups of 4, collaborate to form one compelling organization. Share your strengths. Develop a 90sec pitch to NYTimes why we should cover your organization’s achievements in the paper.
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