The document describes Tran Helmet, a bicycle helmet that combines safety features like headlights, turn signals and a communication system to increase cyclist visibility and allow interaction with other road users. It targets the 12-15 million helmets sold yearly in the US, worth $1.2 billion, and the 15.9 million bicycles sold worth $6.5 billion. The helmet would retail for $150 per unit and projections estimate sales of $1.5 million by 2018. The document also outlines marketing, competitive and financial plans for Tran Helmet.