A presentation I made recently to Leeds City College

1. Using LinkedIn & social media to
manage your career

2. How you will benefit from todays session
Learn how Build
LinkedIn, Facebook relationships with
& Twitter can potential
determine your employers
future
Create a business
or skill & share it
with millions of
people globally

3. 1/10th of a Second Is All It Takes to Blow It
Those new year’s That throw away
or pics on Tweet after a
Facebook beer or 2
Every time you
communicate with
someone who
could influence
your career

4. Twitter 40,000 years ago was a cave painting
The update
was…hunted and killed today, it was good.
We

5. Employment
Network opportunities Create an
locally & engaging brand
globally profile
Build
Create
business
Benefits relationships
with useful
opportunities contacts
Resource & Promoting
learning expertise

6. a Engage
aBuild Relationships
X Don’t Sell

7. A business network
based on 3 degrees of
separation Build
Global Shop relationships, get
Window referrals, network
with previously
What is unobtainable
contacts
Huge, free contact 161+ million
database members
26 million members
in Europe/UK –
fastest growing
region with 9m+
members

8. Growing your network through 3
degrees of separation

9. How your “Shop Window” should look

10. What does your shop sell?

11. What else do you have to offer?

12. Network with those who share your skills

13. Who else has been to your shop?

14. Linking others to you

15. Why groups are your secret weapon
Network with Network with
others like you your potential
employers
Instantly expand
Learn and share your business
network.

16. Groups

17. Groups

18. Advanced Search

19. Advanced Search

20. Twitter is a social
‘messaging ‘ tool
This means in theory
23.8 Million you can engage in
Twitter accounts in conversation with
UK anyone else on Twitter
– globally
On average 400
These tweets are all
million tweets are
publicly visible by
sent per day from half
default It enables you to send a billion users
& receive short
messages of 140
characters called
‘tweets’

21. Twitter – Build Relationships Online

22. Listen out for opportunities & engage

23. Observe how
others tweet &
interact
Help others & join A mix of ordinary
conversations. Give conversations – chit
out tips & useful What do I say? chat, share useful
knowledge. Link to content & offer
good content – your advice
own & others
Create an Follow useful
interesting & contacts &
engaging personal retweet or
brand – maybe comment on
write a blog their tweets

24. Social media site –
901 million active
users – 75% are
outside of the US
2nd most 1 million new UK
trafficked website members each
after Google month
2 billion+ pieces of Average user has
content (web 130 friends and is
links, news connected to 80
stories, blog community
Age profiles from
posts, photo albums) pages, events and
13 years +
shared each day groups
Fastest age growth
35 years +

25. Facebook – Build communities –
checked out by recruiters

26. Generate
awareness Create
Product communities &
development build loyalty
Benefits Reaching new
Customer clients
Service through
adverts
Increase
Share
traffic to
News
websites

27. Who to network with
Quantity
Wider Search
Quality Visibility
Trust Reach
Better Referrals
Easier Maintenance

28. Managing the ‘Noise’
Organise people you
follow on Twitter &
Facebook contact into lists
Don’t expect to read ‘Don’t’ get sucked in or it
every tweet & status will consume all your time.
update – its impossible Set plans & diarise rigidly
Consider using a 3rd party ‘Listen’ for keywords
tool to ‘manage’ social media that apply to your
like Hootsuite expertise & respond

29. Social Media time management
Succes
Planni s
ng
Goals

30. Social Media Allows you to…
Market your skills Easily find specific
to potential business contacts and
employers for free ‘shake hands’ with
or very low cost them
Learn and share
Helps determine useful via useful
your own future resources found
online

31. www.linked2success.co.uk
info@linked2success.co.uk