A Supercharged Approach To PR SEO Success

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Rebecca Lee

A Supercharged Approach To PR SEO Success - Brighton SEO 2015

Marketing

1 @rebeccalee10101 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
Rebecca Lee
Digital PR specialistat DynamoPR
rebecca.lee@dynamopr.com
@rebeccalee1010

2 @rebeccalee1010
Extensive Digital Experience

3 @rebeccalee10103 @rebeccalee1010
A SuperchargedApproach
To PR SEO Success
(that doesn't rely on being
embedded in an industry or
knowingeveryone)

4 @rebeccalee10104 @rebeccalee1010
The Current MediaLandscape

5 @rebeccalee10105 @rebeccalee1010
Getting Links Is Tougher

7 @rebeccalee1010
Job Cuts = MoreFreelancers

13 @rebeccalee1010
All I See AreBig Opportunities
We need to shake up our content marketing
strategies and spot the opportunities to win
big

14 @rebeccalee101014 @rebeccalee1010
So What Does This MeanFor
Search Marketing?

17 @rebeccalee1010
Demanded by our industry
To futureproof our workthe focus needs to
be increasingbrand visibilityinstead of ‘link
building’

18 @rebeccalee101018 @rebeccalee1010
Supercharged Skills

19 @rebeccalee1010
Keyword showerenclosures . . .

20 @rebeccalee1010
Who Doesn’t LoveA Top Ten
Top10 celebrities women want to
shower with
1. DavidBeckham
2. GeorgeClooney
3. DanielCraig
4. RyanGosling
5. IdrisElba
6. BenedictCumberbatch
7. PrinceHarry
8. Jamie Dornan
9. SimonCowell
10. HarryStyles
Top10celebrities men want toshower
with
1. KellyBrook
2. CherylFernandez-Versini
3. RachelRiley
4. HollyWiloughby
5. Rihanna
6. KateMiddleton
7. MyleeneKlass
8. Michelle Keegan
9. SheridanSmith
10. SusannaReid

23 @rebeccalee1010
It’s Doesn’t Take A Genius

27 @rebeccalee1010
PR SEO means makingthe unsexy, sexy

28 @rebeccalee101028 @rebeccalee1010
Day To Day

30 @rebeccalee1010
GetUp Early,Sell Hard

32 @rebeccalee1010
What The Trade MediaWrite About
New Hires Anniversaries Sales Data and Trends
Rebranding /
Redesign
Expansions, News
Suppliers
Investments New Products Related Fun Stories

33 @rebeccalee1010
Colchester Here I Come

36 @rebeccalee101036 @rebeccalee1010
Bread and butter

40 @rebeccalee1010
• Head shots
• Group/ casual office shots
• Short bios
• Slick sign offprocess
• Agreed topics
Don't ScrewUp The Basics
Ian Monk
FounderandCEO
Rebekah Monk
FounderandDirector
Tamsin Allen
CreativeDirector

41 @rebeccalee101041 @rebeccalee1010
What MakesA Story

43 @rebeccalee1010
We needto be doing more than just story
telling,we need to be story MAKING!

48 @rebeccalee101048 @rebeccalee1010
Tried and Tested Idea’s

50 @rebeccalee101050 @rebeccalee1010
Creativity Always Wins

52 @rebeccalee1010
Is there a day for that?

57 @rebeccalee101057 @rebeccalee1010
But... always remember The
'Why'

62 @rebeccalee101062 @rebeccalee1010
How To Win At Newsjumps

64 @rebeccalee1010
Don't be afraid to collaborate withother
organisations, it couldstrengthen your story
and make it fly!

65 @rebeccalee1010
What Colour Do You See?

68 @rebeccalee1010
Exclusive with the Daily Mail

71 @rebeccalee1010
Interesting fact about publishing I noticed was..

72 @rebeccalee101072 @rebeccalee1010
KeyTakeaways

74 @rebeccalee1010
1. A reason'why’
A superchargedPR SEO campaign needs:

75 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
A superchargedPR SEO campaign needs:

76 @rebeccalee1010
1. A reason'why’
2. Tostickto thestorynarrativesweall knowandlove
3. Move onfromlink building toincreasing visibility
A supercharged PR SEO campaign needs:

77 @rebeccalee101077 @rebeccalee1010
Thank You
Rebecca Lee
Digital PR specialistat DynamoPR
rebecca.lee@dynamopr.com
@rebeccalee1010

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A Supercharged Approach To PR SEO Success

1. 1 @rebeccalee10101 @rebeccalee1010 A SuperchargedApproach To PR SEO Success Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010

2. 2 @rebeccalee1010 Extensive Digital Experience

3. 3 @rebeccalee10103 @rebeccalee1010 A SuperchargedApproach To PR SEO Success (that doesn't rely on being embedded in an industry or knowingeveryone)

4. 4 @rebeccalee10104 @rebeccalee1010 The Current MediaLandscape

5. 5 @rebeccalee10105 @rebeccalee1010 Getting Links Is Tougher

6. 6 @rebeccalee10106 @rebeccalee1010

7. 7 @rebeccalee1010 Job Cuts = MoreFreelancers

8. 8 @rebeccalee1010 FewerStaff

9. 9 @rebeccalee10109 @rebeccalee1010

10. 10 @rebeccalee101010 @rebeccalee1010

11. 11 @rebeccalee1010 Multi media

12. 12 @rebeccalee1010 MediaSEO Strategies

13. 13 @rebeccalee1010 All I See AreBig Opportunities We need to shake up our content marketing strategies and spot the opportunities to win big

14. 14 @rebeccalee101014 @rebeccalee1010 So What Does This MeanFor Search Marketing?

15. 15 @rebeccalee101015 @rebeccalee1010

16. 16 @rebeccalee101016 @rebeccalee1010

17. 17 @rebeccalee1010 Demanded by our industry To futureproof our workthe focus needs to be increasingbrand visibilityinstead of ‘link building’

18. 18 @rebeccalee101018 @rebeccalee1010 Supercharged Skills

19. 19 @rebeccalee1010 Keyword showerenclosures . . .

20. 20 @rebeccalee1010 Who Doesn’t LoveA Top Ten Top10 celebrities women want to shower with 1. DavidBeckham 2. GeorgeClooney 3. DanielCraig 4. RyanGosling 5. IdrisElba 6. BenedictCumberbatch 7. PrinceHarry 8. Jamie Dornan 9. SimonCowell 10. HarryStyles Top10celebrities men want toshower with 1. KellyBrook 2. CherylFernandez-Versini 3. RachelRiley 4. HollyWiloughby 5. Rihanna 6. KateMiddleton 7. MyleeneKlass 8. Michelle Keegan 9. SheridanSmith 10. SusannaReid

21. 21 @rebeccalee1010 PR In A Box

22. 22 @rebeccalee101022 @rebeccalee1010

23. 23 @rebeccalee1010 It’s Doesn’t Take A Genius

24. 24 @rebeccalee101024 @rebeccalee1010

25. 25 @rebeccalee1010

26. 26 @rebeccalee1010 Ace OnThe Phone

27. 27 @rebeccalee1010 PR SEO means makingthe unsexy, sexy

28. 28 @rebeccalee101028 @rebeccalee1010 Day To Day

29. 29 @rebeccalee101029 @rebeccalee1010

30. 30 @rebeccalee1010 GetUp Early,Sell Hard

31. 31 @rebeccalee1010 Targeting Verticals

32. 32 @rebeccalee1010 What The Trade MediaWrite About New Hires Anniversaries Sales Data and Trends Rebranding / Redesign Expansions, News Suppliers Investments New Products Related Fun Stories

33. 33 @rebeccalee1010 Colchester Here I Come

34. 34 @rebeccalee101034 @rebeccalee1010

35. 35 @rebeccalee1010

36. 36 @rebeccalee101036 @rebeccalee1010 Bread and butter

37. 37 @rebeccalee1010 Localmedia

38. 38 @rebeccalee1010 Business Bylines

39. 39 @rebeccalee101039 @rebeccalee1010

40. 40 @rebeccalee1010 • Head shots • Group/ casual office shots • Short bios • Slick sign offprocess • Agreed topics Don't ScrewUp The Basics Ian Monk FounderandCEO Rebekah Monk FounderandDirector Tamsin Allen CreativeDirector

41. 41 @rebeccalee101041 @rebeccalee1010 What MakesA Story

42. 42 @rebeccalee101042 @rebeccalee1010

43. 43 @rebeccalee1010 We needto be doing more than just story telling,we need to be story MAKING!

44. 44 @rebeccalee1010 BeforeAnd After

45. 45 @rebeccalee1010 The Ugly Ducking

46. 46 @rebeccalee1010 Rags To Riches

47. 47 @rebeccalee1010 ModernDay Cinderella

48. 48 @rebeccalee101048 @rebeccalee1010 Tried and Tested Idea’s

49. 49 @rebeccalee101049 @rebeccalee1010

50. 50 @rebeccalee101050 @rebeccalee1010 Creativity Always Wins

51. 51 @rebeccalee1010 Owning Your Market

52. 52 @rebeccalee1010 Is there a day for that?

53. 53 @rebeccalee1010 Knowledge Showcasing

54. 54 @rebeccalee1010 Again

55. 55 @rebeccalee1010 And again

56. 56 @rebeccalee1010 Exclusive content

57. 57 @rebeccalee101057 @rebeccalee1010 But... always remember The 'Why'

58. 58 @rebeccalee1010 Deadly Sleep

59. 59 @rebeccalee1010 The Why

60. 60 @rebeccalee1010 Micro Pigs!

61. 61 @rebeccalee1010 The Why

62. 62 @rebeccalee101062 @rebeccalee1010 How To Win At Newsjumps

63. 63 @rebeccalee1010 Underrated

64. 64 @rebeccalee1010 Don't be afraid to collaborate withother organisations, it couldstrengthen your story and make it fly!

65. 65 @rebeccalee1010 What Colour Do You See?

66. 66 @rebeccalee1010 Social Ripples

67. 67 @rebeccalee1010 Last Minute Plan

68. 68 @rebeccalee1010 Exclusive with the Daily Mail

69. 69 @rebeccalee1010 Full Feature

70. 70 @rebeccalee1010 Coverage Success

71. 71 @rebeccalee1010 Interesting fact about publishing I noticed was..

72. 72 @rebeccalee101072 @rebeccalee1010 KeyTakeaways

73. 73 @rebeccalee1010 RecommendedTools

74. 74 @rebeccalee1010 1. A reason'why’ A superchargedPR SEO campaign needs:

75. 75 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove A superchargedPR SEO campaign needs:

76. 76 @rebeccalee1010 1. A reason'why’ 2. Tostickto thestorynarrativesweall knowandlove 3. Move onfromlink building toincreasing visibility A supercharged PR SEO campaign needs:

77. 77 @rebeccalee101077 @rebeccalee1010 Thank You Rebecca Lee Digital PR specialistat DynamoPR rebecca.lee@dynamopr.com @rebeccalee1010

Notas do Editor

Getting Links Is Tougher
http://www.journalism.org/2014/03/26/the-losses-in-legacy/
Long hours
A blend of PR and SEO skills are no longer a mythical creature.
The hybrid of skills exists and is alive and evolving-’ We are the modern day Zonkey’ . Whats more its being demanded by our industry.
Shower enclosure advice articles won’t get me big links and coverage. Making topics attractive to the media that otherwise lack that spark!
Not just building links for fun stuff – but the touch and not so sexy areas too.
You might have a great story but if you can’t communicate it in the right way then you could miss out on media coverage.
Explain why this story will enhance their click through traffic and be a cool fun contact - Geeky and personable
Write great posts and articles – saving your journalists time and effort.
You need to be able to get the 60 sell down! Adapt to who you are speaking to. Newsdesks and national journalists are pushed for time. Often feature or long lead magazine have a few more minutes to chat.
N.B. weaker sites
What Makes A Story?
As SEOs we are really lazy and like our link building routines, getting a set number month on month.

A Supercharged Approach To PR SEO Success

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Notas do Editor