Mais conteúdo relacionado Semelhante a Strategically Defining Your Social Media Tactics - StateofSearch 2013 (20) Strategically Defining Your Social Media Tactics - StateofSearch 20131. Strategically Defining
YOUR Social Media Tactics
November 18, 2013
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© ADVICE INTERACTIVE GROUP, LLC | 2013 | All Rights Reserved
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2. Who I Am
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3. Why?
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4. © ADVICE INTERACTIVE GROUP, LLC | 2013 | All Rights Reserved
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5. Primary Challenge — Social Media Impact
56%
Unable to link social media
to business outcomes
Source: Altimeter Group
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6. © ADVICE INTERACTIVE GROUP, LLC | 2013 | All Rights Reserved
Source: Search Engine Journal
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7. Who is telling YOUR story?
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8. “Marketing strategy is
only as good as it is (right
now). It requires full
participation from brand
marketers and business
proprietors…”
— Rob Garner, Author
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10. Strategy
“How do we get there?”
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11. Tactic
“How EXACTLY do we get
there?”
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12. You Want To
Be Here
You Are Here
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13. You Want To
Be Here
You Are Here
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14. My Definition of STRATEGY
A plan of all actions (tactics) required to meet
company’s mission, goals, and objectives.
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15. Goals are BROAD
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16. Objectives are SPECIFIC
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17. Build Up Your Social Networks
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18. Engaging Your Audiences
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19. No Strategy = Failed Campaigns
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20. Example — Achieving Success
Preliminary Goal:
Revised objective:
We want to grow our
social community to
provide more real-time
updates.
We want to grow our
social community by
25% this year.
Specific objective with
measurable KPI
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21. Example — Reporting Success
Reporting on
Growth:
20% growth in social
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Reporting on KPI:
Social campaign fell
short by 5% of target
audience
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22. Real-Time Approach
1. Act in the moment, be fluid
2. Enable the spirit of your audience
3. A company’s visibility is what it says about itself and
what others say
4. Reach out to audiences in real time in a sincere and
present manner
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23. So What?
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24. You Don’t Sell or Buy Social Media
The product is the PROCESS
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25. The Social Engagement Sprocket
Professional
Journals
Pinterest
Facebook
Interviews
YOUR
Website
Comdata
and Blog
LinkedIn
Twitter
SVS
Press
Releases
Google+
Slideshare
YouTube
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26. Sample Editorial Calendar
TOPIC/TITLE
CONTENT/DETAILS
KEYWORD(S)
TARGET PERSONA
Call To Action
Blog 1
Due Date:
Publish Date:
11/18/13 Survey Says: ClearPath Analytics
Decreases Employee Turnover Rates
11/20/13
ClearPath Benchmarking analysis helps you
Employee Survey,
understand why employees leave companies and Employee Surveys
what you can do to keep yours.
Managers, Employees, HR
Call for your free quot
Follow us on Faceboo
and Twitter for the late
news.
11/22/13 Decrease Turnover: Employee
Satisfaction Surveys Improve
11/27/13
Organizational Performance
Understand the company culture, access
employee benefits, improve teamwork, improve
satisfaction and productivity, access employees'
long term commitments, identify succession
planning needs, improve the work lives of all
employees
Managers, Employees, HR
Call for your free quot
Follow us on Faceboo
and Twitter for the late
news.
Managers, HR
Call for your free quot
Follow us on Faceboo
and Twitter for the late
news.
Blog 2
Due Date:
Publish Date:
Employee Satisfaction
Survey, Employee
Satisfaction Surveys
Blog 3
Due Date:
Publish Date:
Organizational
11/29/13 Communication Key to Success: Create Gain a clear understanding of employee
Common Language Within Your
impressions, assumptions, views and sentiments, Communication
12/4/13
Organization
measure misconceptions, build stronger
relationships between management and staff
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29. Key Takeaways
1
Commit to it
2
Plan ahead
3
Revise, revise, revise
4
Be creative
5
Be genuine
6
Use common sense
7
Update regularly
8
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© ADVICE INTERACTIVE GROUP, LLC | 2013 | All Rights Reserved
Communicate to others
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30. Randall Turner
COO — Advice Interactive Group
5900 Lake Forest Drive, Ste. 120
McKinney, TX 75070
(O) 214.310.1356
rturner@adviceinteractive.com
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Notas do Editor Act in the moment, and be fluid in your online presenceEnable the spirit of your audience into your online content and voiceA company’s real-time search and social visibility is both what it says about itself and what others say about the companyReach out to audiences in network in real time in a sincere and present manner.