Project for Social Media Management

2. ALBERT THE GATOR
Background
- Receiving B.S. in Advertising in December 2015
- Outside concentration in Business
- Loves Gator Football
Demographic
- Male
- Age 22-25
- Student
Identifiers:
- Talkative
- Loves eating “gator bait”

3. ALBERT THE GATOR
Goals
- Finish last semester on Dean’s List
- Find a job before he graduates
Challenges
- Balancing party animal way of life with school
- Not knowing exactly where he wants to work
How We Help
- More tutoring
- Expand the CRC’s resources

4. ALBERT THE GATOR
Real quotes
- “I’m falling behind in my classes and feel like my school work is
avalanching onto me.”
- “Standing out to potential employers is so hard to do with just a resume
and cover letter.”
Common Objections
- Getting on the Deans List is very hard because of the competition at UF
- Getting a job is hard if you have no connections in the industry you want
to work in

5. ALBERT THE GATOR
Marketing Messaging
- Make UF students feel they are getting the individual attention they
deserve.
Elevator Pitch
- We will work on making classes less competitive for UF students, but
still just as educational. We will also provide students with better face to
face attention. We will be making improvements to our CRC as well to
find a way to connect you with people in your desired industry.

6. ALBERT THE GATOR
Social Media Messaging
- We want to push Albert through Facebook and Twitter mainly, with
some work on Instagram. We also want to develop a strong presence on
LinkedIn, since one of the goals is to find a job after college.
Examples
- LinkedIn: Update bio as to the position type and industry you are
interested in working in.
- Facebook: Share student testimonials with pictures of Albert helping
students. These testimonials should be focused on how UF wants their
students to succeed.