Media convergence signals the union of various electronic media platforms into an interactive multi-platform. Convergence allows media outlets to share resources and content across television, radio, and internet platforms. This increases visibility for each media organization and the credibility of their content. It also enables cross-promotion opportunities between platforms to extend brands and audiences. Revenue from a converged multi-platform comes from advertising, interactive content and transactions, as well as sponsorship and branding opportunities.

1. Media convergence

4. Increased visibility. a converged media operation can increase the visibility Shared reporting resources. Media convergence allows television news operations to take advantage of print's comprehensive newsgathering approach. Credibility. The combination of all the resources of each medium can only increase audience's perception of credibility Cross-marketing. TV, radio and newspapers reach different audiences, convergence allows you to extend the brand. Advantages….

7. The building blocks of Multi platform

8. New-technology Media The Magic is Interactive content across multiple platform

9. Traditional Media Company Interactive Media House Interactive content

10. WOW.Interactive -Multi platform What is Multi platform? Cross integration of Media platform and the potential synergy. Impact cannot be created by communicating thru one media anymore.

13. Revenue for a stand alone radio/TV is only Advertising revenue TV/RADIO Spot Buys Sponsorships SMP/PMP Advertising Revenue

14. Revenues from Multi platform are three fold …… Advertising Revenue Interactive revenue Transaction revenue Promotion/ Events Revenue Interactive Multi platform Financial Projections Promotion

15. Interactive platform adds value……

18. Interactive multi platform

19. Multi platform brands positioning

20. Branded services

21. Making TV games available on internet or SMS

22. Clues on TV,Radio…

23. Brand exposure with audience interaction

24. Sponsored branding contests

25. 52 leisure, travel and lifestyle related Events. On Road Events and contests..

26. Some programming examples

27. Commercial break…..

28. Daily debate shows Politicians,celebrities debating everyday at 9.pm.Viewers Submit questions to host via SMS or internet.

29. Radio show fully interactive TV camera in a radio station conty and viewers request for songs thru SMS or Internet or phone. Real time chat with DJ and guests in studio. A revenue earning solution for off broadcast time (OBT) increasing the viewer ship and ratings

30. Euro song show Live SMS chat is being broadcasted.Hosts are actively participating in discussion with viewers and controlling, Initiating voting and contests.

32. Brand Managers Platform development Planning Content aggregation Collection and reporting Interactive Team Where do we go from here??? Roles and action plans

35. Pl Plan new technologies and lead the team to create multi platform for convergence and interactivity. · Spearhead the Team for Multi platform interactive content for media sales and develop next-generation human/television interfaces. · My knowledge on technology will help t o Implement future interactive services and programming for easy subscriber access to on-demand content. Can be instrumental in planning and launching interactive programs for television, radio, events and the Internet. . · My experience in Integrated marketing,branding,CRM and knowledge of technology is an ideal combination for heading the division of Interactive television in EMG.  My Role…….

37. The future…………

50. Convergence Value chain

59. ……… Will not capitalize any other source of revenue over and above Radio & TV Adex.

70. RADIO & TV as a Multi platform media will capitalize on the synergy of the multiple platform Integration. It will help to increase the stations adex share by offering added value proposition to the clients… The Sponsorship revenue, plus the revenue from ad sales and cross-media syndication, will show into profit from the inception