4. How do they
communicate?
Like any other texts a static image communicates
through language (v______ techniques) but they
also communicate through v______ techniques.
5. The verbal and visual features
must be integrated (they must
relate to each other very closely!)
6. Verbal features
Verbal = language
Verbal features is the overall
category for the various ways
language is used to
our attention
______
7. Some examples
________ “Laura’s lovely legs”
________ “In my mind”
_________ “Ring now!”
____ “I couldn't quite remember how to throw a
boomerang, but eventually it came back to me.”
_________ “It took forever to get here”
8. Visual Features
Take away the words and you have an
_____
Visual features are the parts of an image, so it is
very similar to drawing or painting in art.
9. Colour
Colour is extremely
_______
in static images. It is perhaps
the first thing we _____.
Colours are associated with
__________
Colours are chosen very
_______ by advertisers,
depending on the ______
they want on their audience.
13. Contrast
Very ___________for an effective image
Light versus dark
It makes some things _____ _____
And others nearly disappear
14. ______ choice
Choose a font that reflects the image you want
to portray
Choose a font that reflects the image
you want to portray
Choose a font that reflects the image you
want to portray
Choose a font that reflects the
image you want to portray