Human Resource Development

1. ADYA JAIN
M.PHIL(IST )
2014-2015

2. CONTENT
 ATTITUTE – definition
 TYPES OF ATTITUTE
 BROAD CLASSIFICATION OF TYPES OF ATTITUTE
 CHARACTERISTICS OF ATTITUTE
 SOURCE OF ATTITUTE
 VALUES
 BELIEFS

3. ATTITUDES
 The attitude of a individual is his general background
of feeling against which he views many factual events,
men and things.
 The background of feelings gives specific meaning to
many of his perceptions and determines his opinions.
 The same objective fact acquires one meaning when it
is interpreted in the light of one type another type of
attitude.

4. For e.g. -
“ The problem is not the problem ,the problem is your
attitude about the problem”
-Captain Jack Sparrow
 Other words commonly used to describe attitude are
mental set , predisposition to form a certain opinion ,
emotional bias or frame of reference.
 Sometimes the word ‘mood’ is also used.

5. TYPES OF ATTITUDE
There are three types of attitude –
1. POSITIVE ATTITUDE – leads to heaven
2. NEGATIVE ATTITUDE – leads to hell
3. OPEN ATTITUDE – leads to empathy

6. CLASSIFICATION OF ATTITUTE
1. OPEN ATTITUTE –
means you can start each day/ job/
conversation with a fresh perspective.
 An opposite attitude seeks partnerships as a default
position.
 It is very hard to do this without a good understanding
of what your partner want and why.

7. 2. NEGATIVE THOUGHTS –
will hold you back , lay you down , drain your
energy.
TIPS TO OVERCOME NEGATIVE ATTITUDE
 meditate or do yoga
 Smile
 Surround yourself with positive people
 Help someone
 Sing
 Change your thoughts from negative to positive
 Read positive quotes

8. 3. POSITIVE THOUGHTS
 Will give you more energy
 Motivate you
 And gives you growth

9. CHARACTERISTICS OF ATTITUDE
 ATTITUDES ARE LEANINGS IN ONE DIRECTION- i.e.
either positive or negative , never neutral.
 ATTITUDE SELECT FACTS – like a filter or screen
 ATTITUDE BEING BASED ON FEELINGS GENERALLY
SUFFER IN LOGIC
 ATTITUDE DO NOT ALWAYS PREDICT BEHAVIOUR -
depend on circumstances

10. SOURCE OF ATTITUTE
 An individual is not born with attitudes but acquires
them in three ways –
1. DIRECT EXPERIENCE WITH THE OBJECT –
rewarding or punishing.
2. ASSOCIATION
3. LEARNING FROM OTHERS – parents pass their
political and religious beliefs on to their children
long before they learn the facts . Therefore attitude
are usually caught rather than taught.

11. VALUES
 There are normative views held by an individual
(consciously or unconsciously) of what is good and
desirable.
 “universal ought's”
 They serve as determinants and guidelines for
individual’s behavior.
 Transmitted by others through stories , myths ,
legends and metaphors.
 Values can be of two types – instrumental values
and terminal values.

12. •INSTRUMENTAL VALUES- relate to means for achieving
desired ends
 TERMINAL VALUES - relate to the ends to be
achieved.
 It is always necessary to diagnose different value types
and to match each type with appropriate work
environment.

13. BELIEF
 It is the acceptance of a statement or a set of circumstances
as true.
 When we believe something than this indicate for us it is
true.
 A belief has factual basis (often assumed rather than
proved) , it can be confirmed or disconfirmed.
 Like value, belief is also an integral factor in an individual’s
decision-making process.

14. CONCLUSION
 ATTITUDE – basically perceptions and determines his
opinions. It can be positive , negative or open but
never neutral. Can be described on the basis of mental
state , predisposition to form a certain opinion ,
emotional bias or frame of reference.
 VALUES – normative views of a person of what is good
and desirable. “universal ought’s” .transmitted from
others . Unique value system is observed.
 BELIEFS – acceptance of a statement or a set of
circumstances as true. Basically believing things.

15. THANK YOU