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CUSTOMER TOUCHPOINTS.pptx
1. touchpoints
A touchpoint is any time a potential customer or customer comes in contact with
your brand–before, during, or after they purchase something from you
2. What are customer touchpoints?
Customer touchpoints are your brand’s points of customer
contact, from start to finish.
3. • To see what’s working, you can run customer
feedback surveys at each major touchpoint or set
up customer experience management software.
But make sure not lose sight of the big picture, so always look at your
entire customer journey.
touchpoints
4. •The business world is changing, and with it, the
old ways of doing things just don’t work anymore.
.
We’ve seen a shift in the ways that
customers connect online. They are
reaching out across multiple channels,
sometimes all at once
5. As a result of this shift, the way we view the
relationships between customer and sellers
online is also changing.
In order to keep customers loyal and
spending, innovative companies train
digital partners that can help them deepen
customer relationships –