How to use LinkedIn for business - covering 6 steps to get more out of LinkedIn and to go beyond collecting connections. Plus some other extra features to consider. By Chris Wood at Q Social Media

1. How To Use
For Business
Go Beyond Collecting Connections

2. Intro to Chris Wood
• Online Marketing Specialist
• Provides training to businesses on how to use
social media and Google marketing apps
• Showing how to engage & promote online to
customer base
• How it helps directly and indirectly to help
drive business growth

3. Who Uses LinkedIn?
Who adds network connections after they’ve
met a new contact at a networking event?
Who are not sure what next to do within
LinkedIn ?
Or how to use it?

4. Intro - Seminar Goals
1. To give yourselves an overview on how
to use
LinkedIn for business
2. To Answer Your Queries

5. Topics
1. What and Why Use
2. Why Complete Personal / Company Profiles
3. Why Post Status Updates
4. Why Build Connections
5. Why Join Discussions Groups
6. What Other Features to Consider
Q&A

6. What is LinkedIn?
Business Social Networking Site
Build Network Keep In Touch With Industry
Connections

7. LinkedIn Stats
– Over 130 million users – doubled over 2010/11
• Over 5m in UK
– Nearly 2bn people searches on LinkedIn during
2010.
– 60% Male, 40% Female
– 70% aged between 25 and 54 years
– Average user on LinkedIn for 7.3 minutes per day
(compare to Facebook’s 30 minutes per day)

8. Why Use LinkedIn?
1. LinkedIn Promotes You To Your Connections
– The more active you are
2. Complements Networking
– Stay in touch online in between offline networking
3. Reach out to wider targeted audiences online
4. Resource Tool for Business (not just marketing)
– Gain help, new suppliers, business partners, keep up to date, research
industry etc
5. Search Engine Optimisation
– Google likes LinkedIn as it highly values social media activity

9. Where to Start?
LinkedIn is all about the Person within the
business
Leading back to Personal Profile - Online CV
Hence why important to complete it

10. 1. Complete Personal Profile
To complete to 100%:
• Photo
• Career
• Education
• Summary
 mention keywords
• Specialities / Skills
• Websites
• Twitter Profile

11. 2. Complete / Create Business Profile

12. 3. Post Status Updates
• All connections receive updates on Home Page
Plus shows on your personal profile
& at times on weekly status emails

13. 4. Build / Message Connections
Acts as 2nd Address Book – Send Messages
(just like emails)

14. 4b. Sending Messages
• Select contacts by names, locations, industries,
new connections etc
Up to 50
in one go

15. 5. Gain Recommendations
• Easy to request via LinkedIn – Personal & Services
• Copy to website & marketing material

16. 6. Discussions Groups
• Connect with others in your target audience –
location, industry, networking etc
• A great way to drive traffic to your blogs / articles

17. Other Features
• News - LinkedIn Today
• Customise it to your industry – keep up to date
• Advanced People Searches by keywords,
locations, job titles, industries etc
• Be introduced via shared connections (2nd degree)
• Promote Jobs / Events
• Sync Wordpress Blogs / Slideshare Accounts

18. Search Engine Optimisation
1. Google shows Personal / Company profiles
in search results (keywords)
2. Drive traffic from LinkedIn to your website
– At least 6 ways – status update is one way
to do it every week
3. Google likes traffic from social media
– Known as social referrals

19. Recommendations
1. Complete Personal / Company Profiles
2. Post Status Updates every week
3. Build / Message Connections once a month
4. Gain Recommendations as you can
5. Participate in Discussion Groups weekly basis
6. Do check out the other features

20. Q&A
Q&A

21. LinkedIn Training
Save Time - 1 to 1 Training Session
• Showing you how to use these features within LinkedIn
• Customised to your Business, Industry and Audience
• 2 hr Training Session
• Save 20% - £100 instead of £125 (plus VAT)
(Training in Exeter, otherwise travel expense may be on top)
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood