progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process. More details visit https://www.i-proserv.com/strategy-implementation/

1. Start small.
Grow fast
Strategy Implementation Services for SMEs

2. ProServ…a journey of trust and evolution!
2003
ProServ opened
shop!
2006
First client in
Saudi Arabia
2007
IT Process Maps
(ITIL)
2010
Balanced
Scorecard
2014
ProServ set foot
in UAE
2019
RPA & Data
Analytics 2019
2020

3. ProServ is a leading professional services provider with demonstrable expertise in:
Our Services
CPM EBPM
& DT
ITIL
BIG
DATA
Strategy Implementation & Corporate
Performance Management (CPM)
Business Process & Digital Transformation
Information Technology Infrastructure Library
(ITIL) & ISO 20000
Big Data

4. Our Clients

5. What’s your current situation?
It’s all about you
It’s not about us…
What are you set to achieve?
Did you try anything to get to your desired outcome?

6. Around the Globe
According to the World Bank, there are between 25-
30 million formal SMEs in emerging markets.
SMEs represent 99% of all
the country’s firms and
accounts for 63% of net new
jobs in the U.S.
SME Businesses have been seen failing
40
30% in 2nd
year
70% in
10th year
20% in 1st year
50% in 5th year
SME
63%

7. CBInsights analysed reasons for SMEs failure as
Why do SMEs fail?
Customer ignorance 7%
Poor marketing 7%
Lack of business model 9%
Poor product offering 9%
Lost to competition 10%
Lack of right team 12%
Cashflow problems 15%
No market need 22%
Wrong pricing and costing 9%

8. All for one - lack of Strategy
Direction Customer People
Internal
business
process
Finance

9. Strategic Planning to setup
Competitive Advantage
By neglecting strategic planning, SMEs may never
achieve their full performance and growth potential, and
their business continuity could be at risk.
Vision
Mission
Core values
Where are
you?
Where you
want to be?
How to get
there?
Measure
and assess
Review and
improve

10. On the other hand
SMEs that engage in strategic planning are more likely to achieve:
Sales growth Return on Investment Profit margins
Employee growth
& retention
Innovation Edge

11. Given all evidence, why most SMEs do not
engage in strategic planning & execution?
Strategic planning barriers include:
Lack of time & resources Lack of expertise and
inadequate knowledge
Reluctance to share
strategic plans with
employees
They can’t justify the
investment in time and
money (cost-benefit)
They are crippled
by technology
The strategic planning
literature is designed
for big corporations

12. Barriers lead to misconceptions..
That strategy planning is only for large organizations, and
small businesses don't need it.
The “classic” approach to strategic planning doesn’t work
very well for small businesses. The traditional methods
found in textbooks are designed for large organizations.
So SME’s opt-out and avoid managing their business with
a clear strategic approach losing on the great benefits of
having a clearly defined and measurable strategy in place.
They end up losing to competition, experience decline in
profits and in many cases being wiped out of the market.

13. Introducing
Strategy development &
execution can be complicated &
tedious. But doesn’t have to be!

14. Why do you need a strategy
To survive in a fast changing world
Stay successful and ahead of competition
Manage growth and take advantage of business opportunities
Make best use of current resources
Strategic Planning allows you to be proactive about the future
Counters excessive inward and short-term thinking
Directs all the organization towards a common vision

15. ProServ contributed to the development and implementation of strategy for
Finetool Saudi Arabia, and starting its performance management journey.
Case Study Finetool Saudi Arabia
• Misconception that strategy is only for
large companies, execution is complex
• Strategy initiative on low priority due to
work overload, no experience in
facilitating project understanding
• No common understanding of ‘expected
results’, definition of objectives & KPIs
• Absence of system to measure KPIs,
monitor progress
Challenge
• Onboarding strategy workshop, introduction to balanced scorecard,
corporate performance management approaches
• Facilitated articulation of company’s strategic direction, core values,
expected results, strategic objectives and KPIs
• Implemented an automated performance management system to
monitor progress in real time dashboards, and take corrective action
• Participated in monthly performance management reviews and
progress reports
Solution
Outcome
Increase in performance
management staff’s
productivity25%
Enhanced employee
morale and commitment
Through involvement in strategy
development and implementation
Centralized
management of initiative
through automated monitoring
tools

16. Many SMEs are currently in a dilemma. They struggle to have a
sense of direction and how to effectively lead their companies in
the post pandemic era.
Augmented Reality (AR)
Robotic Process Automation
Digital Transformation
Artificial Intelligence (AI)
Internet of Things (IoT)
Machine Learning (ML)

17. What is progrow?
progrow is a web-meeting highly-focused strategy service that contributes to
SME’s strategy development, implementation, and monitoring.
Good practice
17+ years of
field experience
Balanced
scorecard
framework

18. The Balanced Scorecard
An Integrated Strategic Planning & Performance Management System that:
Communicates a vision,
mission and strategy to
employees and
stakeholders
Aligns operations to a
company vision and
strategy
Provides a framework to
prioritise projects, services,
products and resources
Ensures strategic metrics
(KPIs) & targets are used
to measure progress
Vision & Strategy
Financial
Internal
Business
Processes
Learning &
Growth
Customer

19. The Logic Of Integrated Strategic Planning &
Management with a Balanced Scorecard
Customer/ Stakeholder/ Market Needs
Strategic Initiatives
Projects and action plans that drive results
Performance measures and targets
Captures whether an organisation is performing at the desired level or not
Strategic objectives and strategy maps
Key strategy components connected to tell a cause-and-effect value creation story
Strategic themes and results
Main focus areas (pillars of excellence) driving key results
Perspectives
Different view of organisational performance
Vision
Picture of the future
Mission
Purpose of what we do

20. People Speak
“The name reflected the balance
between the short- & long-term,
financial & nonfinancial, lagging &
leading, and external & internal.”
Drs. Kaplan & Norton,
The Balanced Scorecard: Translating
Strategy into Action

21. How will your journey unfold?

22. An example of the final output
Vision Global leaders in the provision of affordable groceries and hygiene products
Mision Deliver quality products to a culturally diverse set of customers when they want them and at affordable prices
Strategic themes Business growth Operational effectiveness Team culture
Strategic results
Low prices attracting new and existing customers,
market leaders in all regions
Productivity gains through use of new technology
driving lower price points
Highly skilled and motivated people attracted to
work and stay in our business
Strategic objectives and strategy map Measures Targets Initiatives
Financial
• Net Profit
• Operating Costs
• Revenue in target markets
• ↑ 5% per year
• ↓ 3% per year
• ↑ 12% per year
• Implement new financial
accounting system
• Simplify supply chain payment
system
Customer
• % Market Share Index
• % Customer Satisfaction Index
• ↑ 3% per year
• ↑ 5% increase in index next period
then stabilize
• Competitive market studies for
new regions
• In store customer assistance
programme
Internal processes
• New products as % of sales
• Brand awareness score
• Cost efficiency index
• 12% this year
• ↑ 5% per year
• > 90% every reporting period
• Create improved product
development process
• Formalise marketing procedures
• Training programme for new stock
process
Organisational capacity
• Employee development plans
• Technology training index
• Supply chain satisfaction index
• 95% in place
• 85% staff trained
• 85% satisfied
• Product and marketing training
programme
• New stock and marketing
application implementation
• Supply chain education
programme
Customer Focus - Integrity - Quality - Family - Community - Team Work
Increase revenue
Increase
profitability
Reduce costs
Increase market
share
Improve customer
satisfaction
Improve product
offerings
Improve
marketing
process
Improve stock
reliability
Improve cost
control
Improve
knowledge and
skills
Improve use of
technology
Improve supply
chain

23. progrow: Main Deliverables
Web-meeting strategy workshops
vision and mission statements, and
core values
strategic objectives‘key performance indicators (KPI’s)
Targets for each KPI Initiatives and action plans
One-page strategy mapUser-friendly software

24. Clarity on your strategic direction
Laser focus on your value proposition
Clarity on where you are and where you
want to be, and more importantly, how to
get there
Effective performance measurement thru
user friendly ‘state-of-the-art’ software,
with minimal human data entry
By the end of the progrow journey
you will finally achieve:
Which potentially
leads to…
Proactive focus on the needs of your
customer and other stakeholders
An edge over your competitors, more
happy clients and staff
More growth potential, and better
utilization of resources

25. Emad Ghattas
Regional Director
emad.wadie@i-proserv.com
Fadi Nasser
Director of Strategy
fadi.nasser@i-proserv.com
Let’s talk!
i-proserv.com