2. Who is Product Manager?
• Product Manager analyzes the market data
and makes intelligent decision based on it and
execute the product towards its intended
destination.
• The Product Managers...
• Identify profitable opportunities that meet
market requirements
• Successfully launch the products into the
market
• Closely watch the products already exist in
the market
• Call off the products that no longer meet
market requirements
3. Moreover, a good product manager must be experienced
in
at least one, passionate about all three, and conversant
with practitioners in all.
• Business – Product Management is above all else a business function,
focused on maximising business value from a product. Product Managers
should be obsessed with optimising a product to achieve the business goals
while maximising return on investment.
• Technology – There’s no point defining what to build if you don’t know how it
will get built. This doesn’t mean a Product Manager needs to be able to sit
down and code but understanding the technology stack and most importantly
understanding the level of effort involved is crucial to making the right
decisions.
• User Experience – Last but not least the Product Manager is the voice of the
user inside the business and must be passionate about the user experience.
Good Product Manager
4. Product Manager
Job Description
• Product managers are responsible for the management of
new or existing products within an organization or business.
• The aim of a product manager is to oversee the supply of
products that are useful and profitable for the business.
• In most cases, a product manager is in charge of a team of
people who are involved in the design and development of a
particular product.
• The Product Manager creates formal business cases and
product descriptions and work as a facilitator between the
various internal organizations to ensure product policy and
processes are negotiated, documented, and executed
accurately.
5. Roles of Product Manager
• The role of Product Manager involves managing in-
life product performance: sales, margin, and churn,
conducting extensive numerical analysis using
company data.
• Identifying and presenting innovative and creative
product solutions.
• Project management of all product
integration/launches/changes throughout
implementation.
• Identifying the business and operational
requirements based upon the business
requirements & objectives of each product.
• Displaying a high level of critical thinking in cross-
functional process analysis and problem resolution
for new and existing products.
• Responsible for reviewing product data to ensure
that the field force is kept up to date on new
developments regarding the companies or
competitors products.