Why do some web applications become traffic magnets while others die a slow lonely death? This session will discuss some of the common SEO issues and pitfalls that confront product managers responsible for web applications. You will be introduced to Googlebot, your most important user personae, and her likes/dislikes relating to content, site architecture, keyword-to-page content congruency, “off-site” signals like backlinks, and much more. This session will also leave ample time for questions.
5. “We create personas, or
example users, as tools to represent
the needs, desires, skills and
environment of one or more classes of
real users.”
http://www.websimple.com @bencken
9. Clicks by Organic Rank Position
1
2
3
4
5
6
7
8
9
10
Data from http://www.seo-scoop.com/2006/08/09/aol-data-reveals-how-top-10-position-affects-ctr/
http://www.websimple.com @bencken
10. Googlebot’s Goals
• Finding billions of web pages FAST
• Understanding what each page is really about
• Assessing the quality of a page
• Assessing the importance of a page by its links
• Relating searcher intent (keywords) to pages
– Give searches a positive experience by returning
the most relevant, authoritative, useful content
http://www.websimple.com @bencken
27. Online Resources
http://websimple.com/blog/googlebot-persona.html
1. This deck.
2. Googlebot Persona (pdf, 3 pages)
3. Link to Google Webmaster Guide
4. Link to Google Search Engine Optimization Starter Guide (pdf, 32 pages)
http://www.websimple.com @bencken
28.
29. Jeremy Bencken
Founder, Websimple
http://www.websimple.com/blog
jeremy@bencken.com
@bencken
http://www.websimple.com @bencken