Professional Collaboration and Productivity in Virtual Worlds (2009-2012) - ProViWo This research project studies how virtual worlds can be used in professional, work related collaboration and to enhance productivity in globally distributed teams. Here, virtual worlds refer to 3D environments, where users can flexibly change their avatars. This study explores both the strategical and managerial point of views to virtual worlds at work and studies different kinds of professional collaboration possibilities and productivity potentials of virtual worlds in-depth.