1. Direct Mail Response Success and Fulfillment We Believe We have Solutions And Products you Need! Presented by: Patti Mazzara Printing To Mail www.PrintingToMail.com 952-285-4319

2. Direct Mail Response Success Direct mail response depends on your having the right target market researched and defined, for starters. You need to begin a direct mail marketing campaign by doing your research into people who, whether or not they know it, already probably have an interest in your offerings. To this end, for getting an excellent direct mail marketing response you should see if you can employ the help of a direct mailing service company that also specializes in doing such research.

3. Seeking Commercial Services You still aren't going to get the direct mail response that you want by doing appropriate research alone. You should also employ a direct mailing service to send out your mailers. Don't rely on the US postal service. Spend the money for commercial services--you get what you pay for. You should be prepared to repeat this same campaign two to four times to get the direct mail response that you want.

4. Direct Mail Fulfillment Direct mail fulfillment requires sound strategy. It comes from knowing what works and what does not work in that type of marketing. There are many things that work as part of this, but again you need to know what those things are, or at least what many of them are.

5. Recommended Strategies for Direct Mail Fulfillment Personalizing your message Personalization is key to sales success and it certainly works in direct marketing, too. One method for personalizing your direct mailer is to use a post-it note. This can be a virtual one or it can even be one that is attached to the mailer. Direct mail fulfillment of your desired range of ROI can be attained by using straightforward and simple methods like this.

6. Recommended Strategies for Direct Mail Fulfillment Make your offer very prominent in your copy Don't leave the reader any room to guess about what it is that you want them to do or buy. Metaphorically and tastefully hit them over the head with your offer. It's kind of a way of sending them a subliminal message about what you want them to do.

7. Recommended Strategies for Direct Mail Fulfillment Offer a no-risk guarantee One thing that people love is a guarantee. Guarantees minimize the risk of loss or financial harm. When you offer people a no-risk guarantee they become much more likely to seriously consider what you are selling. Make this guarantee nearly as prominent as your offer in the copy.

8. Recommended Strategies for Direct Mail Fulfillment Keep the copy paragraphs short, but at the same time tell the whole story Once again, don't leave people guessing. You want people imagining themselves using the product or service that you are selling to them. If they know the entire story, they can far more vividly imagine themselves using and benefitting from your offer. Use these things only sparingly.

9. Recommended Strategies for Direct Mail Fulfillment Offer a free gift for a trial period Never underestimate the power of a free trial period. People leap at the chance to test-drive a product or service in the "real world" knowing that within a certain time they can still reject it without it costing them anything. And--people still jump at the chance to get something for F-R-E-E. Offer a free bonus gift if they buy within a certain time period in the near future.

10. More Tips to Get Direct Mail Response Success and Fulfillment Have your direct response mail pieces looked over by an indifferent third party. They will be able to objectively criticize or praise you and give you feedback on your concoctions so that you know if you have the type of pieces that you can be confident in sending out. Listen to their criticisms and make changes.

11. More Tips to Get Direct Mail Response Success and Fulfillment A trick for saving on printing costs while also making a strong impact: use colored paper. This allows you to then use white or black printed words and images, depending on that paper color. Or, you could even use an appropriate two-color theme such as purple print and art on yellow paper.

12. More Tips to Get Direct Mail Response Success and Fulfillment One often overlooked method of achieving direct mail fulfillment is to clearly state your geographical area(s) of business operation. Whether you are nationwide or whether you only operate in a few counties in your state, tell it to the reader. This makes you and your offer something concrete, tangible. You don't want to be or offer an abstraction.

13. A successful direct mail campaign is obviously not as simple as it appears to be at first. But when one is done right, even in our digital age it's still one of the very best marketing methods to make you money.