Marketing Tools For

Marketing Tools & Tips for Your Library American Library Association’s READ Poster Social Utility Software & Email Campaigns Sonja Plummer-Morgan, Library Director

“ Marketing lets the community know what we do. [It is] an essential part of fundraising and [means to] inform local, state, and national budget decision-makers.” ~Ohio Library Council http://www.olc.org/marketing/index.html

Traditional Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Beginning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Three Useful Tools... ,[object Object],[object Object],[object Object]

READ Posters ,[object Object],[object Object],[object Object],[object Object]

Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]

American Library Association’s READ Posters ,[object Object],[object Object],[object Object],[object Object]

Cautionary Tales ,[object Object],[object Object],[object Object],[object Object]

Social Utility Software AKA Web 2.0 ,[object Object],[object Object]

MySpace Profile ,[object Object],[object Object],[object Object]

Who Uses MySpace? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

American Library Association YALSA Patrick Jones Falmouth Big Rock Ski Area Warren Memorial Library Henry D. Moore Library Patten Free Library Libby Memorial Library's YA Space Young Adult Zone @ Rockford Public Library Warwick Public Library Aroostook County Teen Vogue Columbus Public Library evolver - Denver Public Library Teens BOOKS Ski Maine Association WUPI LibrarianPlanet val Arootsakoostik Music Festival Cherryfield Public Library Easton Fire Department Windsor Public Library Teen Zone Historical Society of Cecil County Davinci Institute CoolLibrarians Skiing Magazine Nonprofit Organizations The Ohio State University (OSU) Baxter Memorial Library SNOWBOARD Magazine UMFK Student Activities

Challenges & the Good News ,[object Object],[object Object],[object Object],[object Object]

Constant Contact Email Campaign ,[object Object],[object Object],[object Object],[object Object]

Other Marketing/Promotion Activities to Consider: ,[object Object],[object Object],[object Object],[object Object]

More Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing Tools For

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