6. CS as Editorial Process
Content strategy is “a
repeatable system that defines
the entire editorial content
development process for a
website development project.”
Richard Sheffield
7. CS from IA
“If information architecture is
the spatial design of
information, I see content
strategy as the temporal
side of the same coin.”
Louis Rosenfeld
9. Consider the Masthead
Writers, copyeditors, art
director & staff, ad sales,
production, managing editor,
the EIC, the publisher.
Publishing is complex.
11. The CS/Publisher
Affinity
We both know content. We’re
using similar tools and a
shared language. We have a
role with everyone on the
masthead.
12. So, the Masthead Test
How we (prefer to) work with
publishers tells us a lot about
who we are as practitioners--
and about the parameters of
our field, now and tomorrow.