B2B Marketing strategies of Perma Construction Aids Pvt. Ltd.

1. Mr. Ravindra Ghonge
Business Development Manager
Perma Construction Aids Pvt. Ltd.
Presented By
 Saurabh Sandbhor
 Simi James
 Harsha Salunke
 Prashant Chalke
 Prashant Hyalij

2.  Certifications:
 ISO 9001:2008
 CRISIL SE-1A
 Products:
 Construction Chemicals like
 Waterproofing Chemicals
 Tile Adhesive
 Concrete Admixtures etc.
 Competitors:
 Pidilite Industries (Dr. Fixit) , FOSROCK Chemicals, BASF, Sunanda
Chemicals, ROFF Chemicals
Company Profile

3. Value Chain
Local Raw
Material
Imported
Raw Material
Automated
Machines
Raw Material
Processed
Product
Samples
Fully Equipped
Lab
Samples
Testing
Batch
Production
PackagingLabelingDispatch

4.  Exclusive Distribution Outlets
 Authorized Contractors
 Hardware and building material supply shops
 Direct Selling to clients
Distribution Channels

5.  T.V. Advertisement
 Sales Representatives
 Industry Exhibition
 Seminars & Meetings for Clients
 Demonstration in Sites
Promotion Channels

6.  Product differentiation
 Quality presale & post sales services
 High quality products
 Proper logistic management
Marketing Strategy

7.  Follow the leader – majority of products
 Cost based pricing strategy – specialized products
Pricing Strategy

8.  Explore the Market and Target the clients
 Recommendation of Right products to the clients
 Price negotiation
 Handling a sales team
 Provide technical assistance to sales team
 Conducting seminars and meetings
 Preparation of sales budget
Role and Responsibilities as BDM

9. Thank You !!