Brands looking to engage their future consumers and talents need to integrate sustainability into their identity more than ever before. However, with an increasingly skeptical audience, is just saying you're green going to cut it? Discover how face-to-face engagements (or, what we know as "events") are crucial to building "Sustainable Brands".
RM&IPR M5 notes.pdfResearch Methodolgy & Intellectual Property Rights Series 5
Sustainable Brands: Engaging the Future
1.
2.
3. 31
Countries
61
Offices
+1,800
Employees
+4,500
Projects
Meeting & Events Management Professional Congress Organization
Creative Communication Services Association Management
Destination Management Company Performance Improvement
Production & Audio-Visual Services
Founded in Switzerland
in 1987, today MCI has
offices across Europe,
Asia-Pacific, North and
South America, the
Middle East and Africa.
4.
5. SOURCE: NIELSEN
of consumers are
willing to pay more to
brands committed to
positive social and
environmental change
55%
6. How do we effectively
engage our audiences
about sustainability?
9. 1. Future
Consumers
Capacity: spending
power of $3.39 trillion
by 2018
Desire: 51% of
millennials are willing
to spend more
2. Future
Leaders
Numbers: 75% of
workforce by 2025
Desire: 67% prefer to
work for responsible
companies
SOURCE: ORACLE & NIELSEN
27. Thank you.
For more information, contact:
www.mcisustainability.com
Pranav.Sethaputra@mci-group.com
www.mci-group.com
Or visit:
Notas do Editor
Demand for sustainability from consumers
Source: http://www.futerra.co.uk/wp-content/uploads/2015/05/BSR_Selling_Sustainability_2015.pdf
Attracted more than 17,000 people in it’s first year
The Reef Scoop Tour: In 2014, the Great Barrier Reef Marine Park Authority gave the OK for an expanding coal port to dump 3m cubic meters of dredged rocks, soil and shells in the park. Ben & Jerry’s and other environmental activists have been fighting to protect the reef ever since.
“Save our Swirled” Tour:
Using a converted Tesla into an ice-cream vehicle and is bringing along their converted B-100 biodiesel truck, they will drive from San Siego to Miami. Ben & Jerry’s is partnering with Avaaz on this campaign. The goal is to have three million signatures on their 100 percent Clean Power Petition before the Paris climate summit in December.
