4. Email Marketing Best Practices for 2011 | Tamara Gielen 4
B2B’s unique challenges
• Protected by Postini,
Messagelabs, McAffee
and Symantec – default
setting strict
• 80% of email is
delivered through these
enterprise systems
• 5% improvement from
2009
Return Path’s Global Email Deliverability Benchmark Report, 1H 2011
Many corporate inboxes are protected by systems like McAfee, Postini and Symantec, making it a challenge for B2B marketers to deliver email to these subscribers. In this year’s benchmark, marketers reported 65% of email was delivered to the inbox through these enterprise systems.
Smaller companies like to use webmail addresses for both b2b and b2c emails – larger file sharing over corporate email.Gmail being used also.