Smc2010 international marketing congress-dec 3&4-raz war branding in the digital age [mode de compati
1. We s(h)ave the World!
Branding in the digital age
through focus on Relevance
Pierre De Nayer
Marketing Congress
04/12/2010
2. PASSION
Common ground: Passion for Listening,
Passion for “C to B”
(% of statements
expressed with a
26%
PASSION
for CRM /1to1 marketing
(Citobi 2000-20XX)
PASSION
That led to
expressed with a
positive sentiment)
PASSION
For Shaving
(GrowthBridge 2000-2XXX)
3. conquest of a
basic need
GrowthBridge and Raz*War: The Rationale
conquest of a
traditional market
in a
non-traditional waynon-traditional way
web saavy
5. Can David beat Goliath? (Using
Social Media…)
26%
BigRazCo
56%
Raz*War
(% of statements
expressed with a
positive sentiment)
26%
56%(% of statements
expressed with a
positive sentiment)
13. use code #smc2010
Thank You
Pierre De Nayer
GrowthBridge
pdn@growthbridge.eu
use code #smc2010
on razwar.com and get
10% off
pdn@growthbridge.eu
pierre@razwar.com
denap@citobi.com
+32 478 554 667