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Use LxR
1.
UsE LxR Copyright LxR
© 2015
2.
Advertising Market The gloal
advertising and marketing services industry encompasses around $1 trillion dollars. Approximately 87% is spent on marketing impressions; the remaining 13% is primarily spent on agency and marketing-related business process outsourcing (BPO), marketing related data and inteligence, and marketing software Social Ads Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 Ad Verification Ad Verification Gains Urgency Among Marketers Programmatic buying increases the need for ad verification Copyright LxR © 2015
3.
Does Ad Verification Need Verifying? Copyright
LxR © 2015
4.
Does Suspicious Traffic can
be stopped? Internet : 43% of Suspicious traffic Mobile : 29% of Suspicious traffic Copyright LxR © 2015
5.
“Does Data need
to be Structured? Can we optimize Advertising & Marketing based on Data & Analytics? Copyright LxR © 2015
6.
DOES CMO PLAN TO INCREASE THE
USE OF TECHNOLOGY ? Copyright LxR © 2015
7.
THE ANSWER IS: ○YES ○YES ○YES
and... .. .. .YES But there are Fragmentation and Lack of Standardization... Copyright LxR © 2015
8.
ONE PREVALENT & UBIQUITOUS TOOL CONTEXTUAL
TARGETING Copyright LxR © 2015
9.
BY UNLOCKING THE VALUE OF
CONTENT CONCEPT EXTRACTION Copyright LxR © 2015
10.
WHY IS IT
NEEDED? Inaccurate Page Information Inappropriate site context Site Layout Incorrect audience Ad Verification Tech. Brand Safety and Campaign Safety at risk And Much more. . . Copyright LxR © 2015
11.
WHAT DO WE
DO? Language Detection Identify the natural language of any text based on its words and context. Entity Extraction Extract industry terminology, and identify central concepts contained in any web page and digital asset. Text Classification Index and sort text based on keywords and existing knowledge structure. This is used to identify the topics of text, visualize, and organize data. Copyright LxR © 2015
12.
OUR PROCESS IS
SMART 2. Extraction 3. Classification 1. Detection Delivering Through A Cloud API Copyright LxR © 2015
13.
Application Programming Interfaces Can
serve broader business purposes including enabling new and digitally transformed products and services that generate revenues. Achieving success with business-enabling APIs requires a business-driven, methodical approach to ensure consistency, security, and robustness. Copyright LxR © 2015
14.
CONTENT ANALYTICS PROFOUND Allowing you
to discover the true meaning of the content on any webpage for smarter, cookie-less targeting. SMART Our Natural Language Processing technology reads content in the same way a human does, detecting the subtle changes in context that can completely change the meaning of words. ACCURATE Including over 900 categories covering content and context that comply with IAB standards. Every topic, entity, emotion, and intention is accounted for. Copyright LxR © 2015
15.
The Software Era: Before
1995 ○ Agency Services ○ Database Marketing and CRM ○ Enterprise Marketing Management (EMM) Software WHO ARE OUR CLIENTS? Web 1.0 era: 1995- 2005 ○ Email Marketing and ESPs ○ Ad Serving ○ Ad Operations (aka Ad Ops) ○ Ad Networks o Affiliate Marketing o Online Lead Generation ○ SEM and SEO Copyright LxR © 2015
16.
The Web 2.0
era: 2005-Present ○ Marketing Analytics ○ Ad Exchanges ○ Demand-Side Platforms (DSPs) ○ Audience Verification o Retargeting o Agency Trading Desks (ATDs) o Private Exchanges WHO ARE OUR CLIENTS? ○ Sell-side Platforms (SSPs) ○ Data Management Platforms (DMPs) ○ Creative Optimization o Web Analytics o Social and Mobile Analytics o Third-Party Analytics and Measurement Copyright LxR © 2015
17.
Our Target Is
The World UsE LxR Copyright LxR © 2015
18.
WHO ARE OUR
COMPETITORS? Our competitors can be Any firms which are specialized in ● Data Management Platform (DMP) ● Advertising Optimization ● Re-Targeting Ex : Adnologies, ADmantX, Analytics, Ad Metrix, GFK, etc. But we believe we have the reason to be confident, due to the countless demand for this kind of service - Contextual Targeting, that if we deliver an efficient API there will be a positive response to our technology. Copyright LxR © 2015
19.
OUR S.C.A ● Attract
The Right Partners ● Effective API design ● Expose relevant content ● Content needed by a Specific Audience ● Easy to use ● Easy to understand ● Clear Value Proposition Copyright LxR © 2015
20.
IN PRACTICE The lean
startup methodology is a good approach to creating API strategies. We provide : ● Documentation; ● Code samples, and App samples; ● Support - High-Quality & Responsive support as they are, in effect, putting their fate in the hands of the API provider. Inadequate support will doom even the most promising API initiatives; ● Road map. Copyright LxR © 2015
21.
CONDITIO SINE QUA
NON Open- mindedness Unwavering Passion Knowledge Constant flow of ideas Forward-looking approach Leadership Skills Copyright LxR © 2015
22.
Infinite Opportunities (Users) 0,987654321%Likelihood of
failure (Does it matter?) More than $50 Billion Revenue Worldwide in this market Copyright LxR © 2015
23.
WHAT DO WE NEED? ○
STORAGE ○ SALES FORCE ○ INVESTMENT ○ MARKETING Copyright LxR © 2015
24.
THANKS! Any questions? Ask for
a Demo: uselxr@gmx.com https://uselxr.olympe.in Copyright LxR © 2015