2012 CSAE Summer Summit Presentation
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This is my presentation that I made at CSAE's 7th Annual Summer Summit – Light the Flame of Success in July 2012.
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2012 CSAE Summer Summit Presentation
- 1. Strategies for Creating & Enhancing a Networking Culture within Your Organization Paula Hope – Helping Professionals Create Referrals for Life
- 2. Agenda Value of Networking Networking Value at Your Organization 10 Strategies – Enhancing the Value “Quality Over Quantity” Where Are The Holes? Create A Plan Insights
- 4. There’s doing business together
- 6. Then there’s having fun together
- 8. And then there are special memories…
- 10. Then there’s supporting one another…
- 12. Creating trust…
- 13. Trust – the Ultimate (Social) Capital
- 14. Referral Marketing – Definitions What is a Referral? A business opportunity initiated by a third party – a transfer of trust.
- 17. 10 STRATEGIES FOR CREATING & ENHANCING A NETWORKING CULTURE
- 18. 1. Renewed Focus on Networking
- 19. 2. Embrace True Value of Networking at Leadership Level
- 20. 3. Identify The True Value of Networking at Your Organization
- 22. 5. Networking Education & Exercises
- 23. 6. Introductions at Every Event
- 26. 9. Emphasize Quality Over Quantity
- 27. 10.Create A Plan for Enhancing the Networking Value
- 28. Quality over Quantity V Leads C1 Reactive Referrals C2 Proactive Referrals P
- 29. Strategy #1 ~ Have a Clear Message
- 30. Strategy #2 ~ Choose your Networks Wisely
- 31. Strategy #3 ~ Embrace (and Implement!) 10 Effective Networking Strategies
- 32. Strategy #4 ~ Identify Who Can Really Help You in Your Network
- 33. Strategy #5 ~ Focus on Deepening Relationships with Your Big 10
- 34. Strategy #6 ~ Have an Ask
- 35. Strategy #7 ~ Have a Referral Marketing Plan
- 36. Strategy #8 ~ Have a Program for Keeping Yourself Accountable
- 37. Thank You! Paula Hope Referral Institute – Peel-Halton (905) 483-0355 paula@referralinstituteph.ca PAULA’S ASK: Please complete the TELL ME MORE sheet Introductions to Association Executives/ Team Leaders who want to create or enhance networking value to their organization Speaking Engagements at your Association
Notas do Editor
- How prepared are you with a clear message? It is the biggest challenge and obstruction to a referral marketer’s successPaula-Referral Institute - 5 components of a clear message- opening statement, products and services, clear benefit, target market, what’s special about you. 20 Questions to arrive at this messageDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- Choose your networks well- BNI as a strong contact group, 3 networks in totalPaula-Referral Institute-7 Network types available, strategic choice of investing your time well in your Big 3Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- You may have an idea of what to do while networking but do you have a plan for each of your networking events? Including with your BNI chapters?Paula-Referral Institute – Build your networking confidence with a plan for each event. What are you really trying to achieve when you network at all 3 of your networks?Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- Who are the givers in your network?Paula-Referral Institute - Models for finding your Big Ten Don - Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- Networkers tend to go everywhere to find “potential” relationships when they should go deep with their Big 10Paula-Referral Institute – Find out how you can go deeper with your Big 10 with 18 Tactics. Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- You have built social capital within your Big Ten. Then what? What is your ask?Paula-Referral Institute – Planning your “Strategic Asks” is key to referral marketing successDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- Most entrepreneurs have some kind of strategic plan and maybe a marketing plan. But do they have a referral marketing plan?Paula-Referral Institute – Outline of the 22 components of a referral marketing planDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- Referral Marketing is a new business development approach that must be implemented on a daily basis. It is not easy to act on your plan every day with all of the distractions in an entrepreneur’s life. Do you have a method of accountability to keep you on track?Paula- Referral Institute – Keeping accountable with your peers is a very powerful method for maintain your referral marketing plan.Don- Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul-