LinkedIn Presentation in just 30 minutes! Jampacked with quick, practical tips for LinkedIn Profile and LinkedIn Strategy. Clickable links to more LinkedIn Training included.
6. petrafisher.com | info@petrafisher.com | @petrafisher
LET ME ASK YOU...
Do you know how long people
spend on your profile before
they make the choice to read
on or move on?
11. petrafisher.com | info@petrafisher.com | @petrafisher
LET YOUR READER KNOW:
What you do
Who you do it for
What problem you solve
The value you add
Use a full sentence, keywords or a combination.
PROFESSIONAL HEADLINE
120 characters including space
14. petrafisher.com | info@petrafisher.com | @petrafisher
PLEASE DON’T TALK ABOUT YOURSELF:
In the third person
In general terms
Without personallity
Without showing what makes you different
Without showing the difference you make
LINKEDIN SUMMARY
2000 characters including space
15. petrafisher.com | info@petrafisher.com | @petrafisher
LET ME ASK YOU...
Did you know managers,
owners and entrepreneurs have
no place on LinkedIn (and what
to do if you happen to be one)?
18. "They think it’s a place they keep their CV online and maybe have
some connections with people they know professionally.”
19. petrafisher.com | info@petrafisher.com | @petrafisher
THEY DON’T THINK OF IT AS A PLACE:
To get business intelligence
To research problems
To establish an online presence where other
people in the network can find them
23. REACH YOUR GOAL IN 7 STEPS USING LINKEDIN
1. Goal and audience
Why LinkedIn?
What do you want to achieve?
Who do you want to reach?
Why do you want to reach them?
When have you reached your goal?
2. Discover who you are (professional)
Identify the professional YOU
What is REALLY important?
Paint the right picture
Live up to it
3. Optimise your LinkedIn Profile
ONE profile
Holy trinity of your profile
Your key to succes
Not relevant doesn’t exisit
4. Build the perfect network
Quantity vs. quality
Do your homework
Irrisistible invitations
Beyond the obvious
‘Surround sound’ networking
5. Validate
Don’t tell me, show me
Strong recommendations
Real endorsements
6. Write your personal LinkedIn Strategy
Magic template
7. Become an influential networker
Authentic engagement
Caring is sharing
Visible and valuable
Know – Like – Trust
Needs – Likes - Wants
24. petrafisher.com | info@petrafisher.com | @petrafisher
NOW YOU CAN ASK ME...
The previous slide shows what
I cover in a four week one-on-
one coaching program. Now
let’s see how many questions I
can answer in 15 minutes!
19:02
So who am I to tell you about LinkedIn in the first place? I can sum it up in one word: 2003
2003 is the year I started my own training and consulting service. - LinkedIn – Wordpress – Skype - Michelle
The first half of my career I’ve spend helping people.- social worker – phone counsellor – domestic violence case worker – public health educator
I’ve taken the skills I gained then into the second half of my career. - My goal is to let you gain an understanding, to strengthen your skills, develop new ones
I am an expat. Now more so than when I lived in Australia. - “Dealing with the Dutch” to prepare myself for moving back after ten years. - I blended in, started to understand Australia and Australians- I had a lot more trouble adjusting here. Still do. But that is a different story.
19:03
Nuf said, if you’d like to know more about me, including embarrasing pictures from the past that don’t seem to go away
19:04
19:05
19:05 – 19:06
Any guesses?
More/less
CLICK
19:07 – 19:08
What do people see in those first 10-20 seconds?
What if they aren’t even on LinkedIn yet?
19:08 – 19:10
LinkedIn often 1st result
If not, very likely top 3
Shows name and professional headline (your value proposition)
19:10 – 19:15
LinkedIn Search Results
Photo what do you notice in these 4 photo’s? FEEDBACK photo neighbour
Name name only! Title allowed, not phone number, 3000 connections and so on
Headline you have got 120 characters, use them.
What do you notice in these four headlines? Melonie a claim to fame. Mention of her book. Additional information Hank names 7 things that he can do Victoria speaks to you directly, telling you what she can do for you, then she adds information Andy abstract sentence then keywords
19:16
19:16 – 19:17
FEEDBACK headline other neighbour
19:17
19:17 – 19:21
Your LinkedIn profile answers the question:
“And what do you do?”
Lets practice, I’ll say may name and you ask what I do
Roleplay:
Walk up to a person, shake hands and say name
They ask what do you do
Answer them in 3rd person until people start laughing
19:21 – 19:23
19:24
19:24
19:25 - 19:26
I am a LinkedIn Trainer, so that is what I state on my profile
19:27
Reid Hoffman
“Ask the average person,” Hoffman says with frustration.
“They think it’s a place they keep their CV online and maybe have some connections with people they know professionally.
http://www.wired.com/business/2012/03/ff_hoffman/all/1
19:28
Reid Hoffman
They don’t think of it as a place:
to get business intelligence,
to research problems,
to establish an online presence where other people in the network can find them.
http://www.wired.com/business/2012/03/ff_hoffman/all/1
19:29
19:30
19:30
19:01 – 19:02
This is what I cover in a 4 week individual coaching programme
Tonight we don’t have that much time
Lets use the last 15 minutes to see how many question