Workshop delivered for We Are Branding Creative agency on identifying our core values

1. Values, Mission, Vision, Strategies
23rd April, 2013

2. The next couple of hours
Who we are?
Definitions and example
• Values
• Mission
• Vision
• Strategy
• Tactics
Work on our own values

3. Values, Mission, Vision, Strategy
Who are we?

4. Mission, Vision, Strategy
Who are we?
We are a creative agency combining
design + strategic insight to build
innovative brand experiences for
digital, print and mobile.
• Taken responsibility for your own destiny
• Made a choice
• Execute our own ideas
- Have a MISSION
- Defined your VISION
- Follow your STRATEGY

5. Hierarchy of Needs 1

6. Core Values

7. Core Values - examples

8. Core Values - examples

9. Core Values - examples

10. Core Values - examples

11. Core Values - examples

12. Hierarch of Needs 2

13. Mission

14. Mission

15. Mission

16. Mission examples

17. Mission examples

18. Mission examples

19. Mission examples

20. Properties of a good mission
statement

21. Hierarchy of Needs 3

22. Vision

23. Vision Statement

24. Vision Statement

25. Vision examples

26. Vision examples

27. Properties of a good Vision Statement

28. Hierarchy of Needs 4

29. Strategy

30. Strategy

31. Strategy

32. Hierarchy of Needs 5

35. Values, Mission, Vision, Strategies
23rd April, 2013