Today's startup culture demands from entrepreneurs a level of knowledge and technology savvy that is ushering in a whole new era of innovation, multi-tasking, success, and even failure and burnout. Today's startup entrepreneur needs to better balance humanity and technology for greater impact and overall wellbeing. Penina's Pointers; a series of six seminars based on her book, The NICE Reboot, shows the HOW, not just the WHY. To learn more visit: www.niceinitiative.com.

1. NICE Initiative for Female Entrepreneurship Presents:
Traveling Human: Train Tracks Needed for Elevator Pitches & Digital Marketing
By Penina Rybak MA/CCC-SLP, TSHH
Founder/CEO Socially Speaking LLC
Director: The NICE Initiative
Based on the Book:
The NICE Reboot: A Guide to Becoming a Better Female Entrepreneur
ABSTRACT:
As an educator turned entrepreneur, with a background in Autism intervention and
educational technology for two decades, I view learning and behavior through a
different lens, my NICE lens. (N=Nice, I=Informed, C=Competent, E=Entrepreneurial).
It affects my actions, outlook, my choice of reading matter, and even my takeaways and
how I implement them over time. It has certainly influenced my writings and the kinds
of books, blogs, and social media posts I'm drawn to; all of which can provide much
needed thought leadership and reverse mentorship in today’s startup culture and busy
workplaces.
Brand management and customer retention are two areas that need to be taught to
startup entrepreneurs in today's take-out and on-demand society. Many people will tell
you why to do it, but showing you how it’s done is another matter. There is both an art
and science to doing both, which involves carefully crafting one’s mission; from the way
one creates a digital avatar to how one refines interactions in real time and online with
present and prospective clients. Successful entrepreneurship today involves an ongoing
dance between artistry and architecture, between addressing the needs of “I” vs. “We”,
and between balancing meaningful purpose and scalable profit. It thus goes beyond:
Launching a one- of- a-kind service/product never seen by the competition (and thus
proving to be very profitable-laws of supply and demand etc.)
Mounting a digital/social media marketing campaign full of eye catching “blingy”
slogans and photos
Today's startup culture demands from entrepreneurs a level of productivity and
technology savvy that is ushering in a whole new era of innovation, multi-tasking,
success, and even failure and burnout. The exhibitionist, not quite truthful nature of
social media tends to exacerbate the issue. While it globally connect us physically, it can
fragment us psycho-socially due to the inconsistent dissemination of value in favor of
sharing selfies/promo-selfies, quick fixes, and myths disguised as fact.
CONFERENCE PROPOSAL

2. TAKEAWAYS:
Today's startup entrepreneur needs to better balance humanity and technology for
greater impact and overall wellbeing. It begins with effectively leveraging humor and
empathy to sustain internal motivation and momentum. It continues with using both for
elevator pitches and digital marketing campaigns that are noticed, appreciated,
remembered, and followed. By attending this presentation, you will learn how to:
•Hone your empathy for greater resiliency in self and engagement with others
•Implement humor when promoting your service/product
•Reframe success and failure along the entrepreneurial journey, and prevent burnout
CONFERENCE GOALS:
To answer these three questions by providing psychological and practical strategies:
1. How can empathy be honed re: mindset vs. attitude?
2. How can humor be used to connect with others in real time and online?
3. How can entrepreneurs redefine success and avoid burnout?
LEARNER OBJECTIVES:
1. Describe two different types of humor (physical and linguistic) and how to use them
for yourself and others
2. Develop strategies to hone empathy and social communication skills
3. Differentiate your digital avatar through your own Theory of Mind and multiple
intelligences (understand your learning style and inner landscape and implications)
CONFERENCE PROPOSAL

3. SPEAKER BIO:
Penina Rybak is the CEO of Socially Speaking LLC, a boutique educational consulting
firm. She authored The NICE Reboot: A Guide to Becoming a Better Female
Entrepreneur-How to Balance Your Cravings for Humanity and Technology in
Today's Startup Culture.; published by Maven House Press. Penina also created the
Socially Speaking™ iPad App , as an entrepreneur, a licensed and practicing pediatric
speech-language pathologist specializing in Autism intervention, and an educational
technology consultant (Apple™ technology) and iPad evangelist. She has lectured
nationally since 2009 on best practices re: social communication and iOS mobile
technology for today’s iEra.
Penina currently actively engages people in education and entrepreneurship on various
digital platforms and blogs on Wordpress, Tumblr, and for The Huffington Post. You
can learn more about her on LinkedIn and Slideshare, including these social channels:
Websites: sociallyspeakingLLC.com, niceinitiative.com
Twitter: @PopGoesPenina
Facebook: Socially Speaking LLC
Google+: Socially Speaking LLC, The NICE Initiative for Female Entrepreneurship
YouTube:
http://www.youtube.com/watch?feature=player_detailpage&v=7ImWOdKtMg8
Pinterest: http://www.pinterest.com/peninaslp/
CONFERENCE PROPOSAL