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- 1. The Impact of Our Clicks By: Pedro Torres-‐Basanta Photo Source: Flickr, The Night Lights of Planet Earth, by “NASA/GSFC”
- 2. Everything that we do online is permanent Photo Source: Flickr, Infinity, by “Mike.Horrocks”
- 3. And, sometimes, not so worth it Photo Source: Flickr, …Sad, by “ZeiLaenger.at”
- 4. Online, your reputation precedes you1 Photo Source: Flickr, Shadow, by “pwjamro”
- 5. “Google remembers everything we’ve searched, and when”2 -‐Viktor Mayer-‐Schönberger Photo Source: Flickr, One Poppy, by “Jon BunUng”
- 6. uncontrolled heterogeneous documents”3 The Web: “A vast collection of completely Photo Source: Flickr, Lío, by “Tico @TicoAlien38Prod”
- 7. “the permanent memorybank of the Web increasingly means there are no second chances”4 But we need to be careful about each of our online actions: Photo Source: Flickr, USB, by “Nogran s.r.o.”
- 8. So, what is the real value of all of this permanent activity? Is it really worth it? Photo Source: Flickr, The Galaxy, by “Tommy@chau”
- 9. Sometimes, online campaigns obtain the unachievable. #BellLet’sTalk has raised over $6.000.000 for mental health6 Photo Source: Flickr, mental-‐wellness-‐091221-‐F-‐ZU607-‐004, by “MilitaryHealth”
- 10. However, clicktivism does not always show results “If you want to have an impact, a click is not enough”7 Photo Source: Flickr, Aikido Impact, by “HoangP”
- 11. To be effective, online activism must be backed with real world activism Photo Source: Flickr, ***…, by “San Gye”
- 12. Amongst others, Kony 2012 is an example of Slacktivism8 Slacktivism: the concept that social media users are confused into thinking their tweets, likes or shares can make a difference8. Photo Source: Flickr, KONY 2012, by “Daniel Lobo”
- 13. Photo Source: Flickr, Arado, by “Raul Luna” Like-farming: Trying to attract followers to a particular Facebook page through exploitation or deception9 What many fail to realise is that there is a specific motivation to these sorts of posts that implore likes and shares, and it has nothing to do with compassion
- 14. Only 25%of the people learning about causes online followed through and made changes to their lives10 Photo Source: Flickr, Quarter, by “Andy Rogers”
- 15. Are these issues applicable to crowdfunding? Photo Source: Flickr, grullas de papel, by “Manuel”
- 16. The majority of Crowdfunding campaigns fail, with most commercial ventures hosted on the web platforms never shipping a product to market11 Photo Source: Flickr, Varada en la arena, by “Basiliebich”
- 17. Funding goals are missed for such reasons as unclear aims and a lack of attainable objectives11 Photo Source: Flickr, Blue (casi tristeza), by “kubi”
- 18. More than 62% of the KickStarter campaigns have failed12 Photo Source: Flickr, Barriers, by “Alexander Svensson”
- 19. And some of the ones that have succeeded are… special Someone once received $55.000 to make a potato salad12 Photo Source: Flickr, Potatoes, by “Renoir Gaither”
- 20. In conclusion, people have to be extremely conscious about their online activity as it is permanent And most of the time, not so efficient Photo Source: Flickr, Tecnologia y Medio Ambiente, by “Félicité Noinville”
- 21. So if you truly want to have an impact on society, its current issues and innovation opportunities, be active on social media AND in real life Photo Source: Flickr, Happy, by “Hernàn Piñera”
- 22. References 1 -‐ Harvard Business Review. (2012). It’s Not a Job Search, It’s a Permanent Campaign. [online] Available at: hrps://hbr.org/2012/03/its-‐not-‐a-‐job-‐search-‐ its-‐a-‐p/ [Accessed 1 Jun. 2016]. 2 -‐ Anas, A. (2013). Pos8ng Remorse: Dele8ng isn’t Permanent on the Internet. [online] Princeton University Press Blog. Available at: hrp:// blog.press.princeton.edu/2013/05/01/posUng-‐remorse-‐deleUng-‐isnt-‐ permanent-‐on-‐the-‐internet/ [Accessed 1 Jun. 2016]. 3 -‐ Powles, J. and Chaparro, E. (2015). How Google determined our right to be forgoCen. [online] the Guardian. Available at: hrps://www.theguardian.com/ technology/2015/feb/18/the-‐right-‐be-‐forgoren-‐google-‐search [Accessed 1 Jun. 2016]. 4 -‐ NyUmes.com. (2016). The Web Means the End of ForgeIng -‐ NYTimes.com. [online] Available at: hrp://www.nyUmes.com/2010/07/25/magazine/ 25privacy-‐t2.html?pagewanted=all&_r=0 [Accessed 1 Jun. 2016]. 5 -‐ Letstalk.bell.ca. (2016). Bell Let’s Talk. [online] Available at: hrp:// letstalk.bell.ca/en/ [Accessed 1 Jun. 2016]. 6 -‐ inc., C. (2015). A click is not enough to have impact on world. [online] canoe.com. Available at: hrp://cnews.canoe.com/CNEWS/World/ 2015/04/10/22337541.html [Accessed 1 Jun. 2016]. Photo Source: Flickr, Fuente, by “Yon Mora”
- 23. References 7 -‐ Fox, Z. (2013). 'Kony 2012' One Year Later: Success or Failure?. [online] Mashable. Available at: hrp://mashable.com/2013/03/05/kony-‐2012-‐ retrospecUve/#SBxdaVc4M8qG [Accessed 1 Jun. 2016]. 8 -‐ Charles, C. (2016). The truth about "1 Like = 1 Prayer" posts on Facebook -‐ TechExplained.net. [online] TechExplained.net. Available at: hrp:// techexplained.net/the-‐truth-‐about-‐1-‐like-‐1-‐prayer-‐posts-‐on-‐facebook/ [Accessed 1 Jun. 2016]. 9 -‐ Lewis, M. and Reporter, B. (2016). Majority of Kickstarter campaigns fail despite high-‐profile successes like Vanhawks | Toronto Star. [online] thestar.com. Available at: hrps://www.thestar.com/business/2016/05/02/ majority-‐of-‐kickstarter-‐campaigns-‐fail-‐despite-‐high-‐profile-‐successes-‐like-‐ vanhawks.html [Accessed 1 Jun. 2016]. 10 – Matrix, S. (2016). Module 4: Social Good (slide 13). [Accessed 1 Jun. 2016]. 11 -‐ Kickstarter.com. (2016). Kickstarter Stats — Kickstarter. [online] Available at: hrps://www.kickstarter.com/help/stats [Accessed 1 Jun. 2016]. 12 -‐ Kickstarter. (2014). Potato Salad. [online] Available at: hrps:// www.kickstarter.com/projects/zackdangerbrown/potato-‐salad/descripUon [Accessed 1 Jun. 2016]. Photo Source: Flickr, Fuente, by “Yon Mora”